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Business Writing

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  1. 6.5 hrs • 9/13/2016 • Unabridged

    Joining the ranks of classics like The Elements of Style and On Writing Well, Writing without Bullshit helps professionals get to the point to get ahead. It’s time for Writing without Bullshit. Writing without Bullshit is the first comprehensive guide to writing for today’s world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only thjrty-six seconds of attention. Unless you change how you write, your e-mails, reports, and Web copy don’t stand a chance. In this practical and witty book, you’ll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You’ll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you’ll get used to writing directly to the reader to make every word count. At the center of it all is the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking. Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format from emails and social media to reports and press releases. Stop writing to fit in. Start writing to stand out. Boost your career by writing without bullshit.

    Available Formats: Download, CD, MP3 CD
    Writing without Bullshit by Josh Bernoff

    Writing without Bullshit

    6.5 hrs • 9/13/16 • Unabridged
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    Also: CD, MP3 CD
  2. 9.4 hrs • 7/23/2013 • Unabridged

    The world had doubted Greece’s ability to successfully stage the 2004 Olympic Games. In rescuing the Athens Olympics and delivering what IOC  president Jacques Rogge called an “unforgettable dream games,” Gianna Angelopoulos also delivered a new Greece, a modern can-do nation, a Greece worthy of its illustrious heritage. Little did she know that a few years later her country would abandon the lessons of the Olympics and become embroiled in a political and economic crisis that would devastate Greece and threaten the economic security of Europe. In My Greek Drama, Gianna Angelopoulos—known in her home country simply as “Gianna”—has written a memoir that is as much about Greece’s journey as her own. From her childhood in Crete, to law school in Thessaloniki, to Athens, where she overcame male-dominated legal and political cultures to help redefine public service in Greece, Gianna worked her way into becoming one of the most respected women in Greek public life. Balancing motherhood, business, and a place in the upper echelons of world society, Gianna never lost her passion for public service and brought the 2004 Olympic Games back from the brink of catastrophe. Her life, her Cinderella love story, and her intensity of will are equally unforgettable. From stories of handing out basil seeds on the streets of Athens to courting the world on behalf of her country, My Greek Drama captures the burning ambition of the rebellious girl from the island of Crete who “lit” the Olympic torch. Her story should help rekindle the spirit of the Greek people and of every person who has ever struggled to change the world.

    Available Formats: Download

    My Greek Drama

    9.4 hrs • 7/23/13 • Unabridged
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  3. 6.6 hrs • 1/29/2013 • Unabridged

    To win in business requires a winning business plan. To write a winning business plan requires listening to Garrett Sutton’s dynamic audiobook on the topic. Writing Winning Business Plans provides the insights and the direction on how to do it well and do it right. Rich Dad, Poor Dad author Robert Kiyosaki says, “The first step in business is a great business plan. It must be a page turner that hooks and holds a potential investor. Garrett Sutton’s Writing Winning Business Plans is the book for key strategies on preparing winning plans for both business and real estate ventures.” Crisply told and featuring real-life illustrative stories, Writing Winning Business Plans discusses all the key elements for a successful plan. Topics include focusing your business vision, understanding your financials, and analyzing your competition. Also covered are how to really use your business plan as a tool and how to attract funding for your new or existing businesses. As business plan competitions become more popular around the world, Writing Winning Business Plans also discusses how to enter and how to win these increasingly lucrative contests.

    Available Formats: Download

    Writing Winning Business Plans

    6.6 hrs • 1/29/13 • Unabridged
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  4. 0.9 hrs • 1/2/2013 • Unabridged

    Create and sell your first audio product, step-by-step.  Wishing you could wake up with payments in your email inbox and the freedom to retire earlier or spend more on day-to-day luxuries because you have a second source of income? Learn how to make this happen by creating and selling audio products. There’s no need to suffer through the typical mistakes that delay success with audio products. Discover how to do it right, and start bringing in income your first time out of the gate. With simple, easy-to-follow guidelines, this recording offersnine advantages and three disadvantages of audio products, compared with other information formats;six additional benefits of selling audio products;seven different audio formats;choosing a manageable topic that buyers will pay for;preparing adequately for the audio recording session;your best no-cost recording option, and what you need to make it work professionally;two free, simple-to-use audio editing programs and the only two techniques you need to use them for;the advantages and disadvantages of delivering the audio as a CD or as a digital download;the most convenient CD create-on-demand company on the planet;how to determine the price;steps for setting up your audio product for sale;six powerful ways to attract buyers for the audio product; andten must-have elements for your sales copy.

    Available Formats: Download, Digital Rental
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    Also: Digital Rental
  5. 1.9 hrs • 12/18/2012 • Unabridged

    Make Your Idea Matter is a call to action for entrepreneurs, emerging brands and anyone with a great idea, who knows that to stand out in today’s noisy world they need to tell a better story. It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa’s award-winning business blog The Story of Telling. Use this book as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas and the work that matters to you. Reawaken a thought or an idea you’ve already had. Spark new ones. Discover different ways of thinking about your business, what you do and how you tell your story. Then go make your idea matter.

    Available Formats: Download

    Make Your Idea Matter

    1.9 hrs • 12/18/12 • Unabridged
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  6. 1.1 hrs • 12/4/2012 • Unabridged

    Lick procrastination and writer’s block permanently, now.  Based on years of creativity research and with its techniques tested at dozens of workshops, No More Writer’s Block! demonstrates how to shed self-defeating judgments and get moving on any long-delayed project today. Whether you’ve put off work on your firm’s annual report or the Great American Novel, this program gives you the gentle kick in the pants and practical tools you need.  Learn about the five ingredients of discipline, the five ingredients of inspiration, and five exercises that help you do a lot of writing in a short amount of time. You’ll become a prolific writer once you understand how to attune to your idiosyncratic creative preferences and after you have practical methods of getting writing done easily, quickly, anywhere.

    Available Formats: Download, Digital Rental

    No More Writer’s Block!

    1.1 hrs • 12/4/12 • Unabridged
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    Also: Digital Rental
  7. 6.9 hrs • 7/27/2011 • Unabridged

    To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: content. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) … now more than ever, content rules! Today you have an unprecedented opportunity to create a treasury of free, easy-to-use, almost infinitely customizable content that tells the story of your product and your business, and positions you as an expert people will want to do business with. Ann Handley and C. C. Chapman, business writers, speakers, and marketing thought leaders for clients such as The Coca-Cola Company, HBO, and Verizon FiOS, show you how to leverage all of today’s tools to create content that truly speaks to your audience. They’ll show you how to:Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Explore ways to integrate searchable words into your content without sounding forced (or sounding like “Frankenspeak”) Write in a way that powerfully communicates your service, product, or message across various web mediums Create a publishing schedule that allows you to create different kinds and types of content at once Offering examples of businesses using content effectively across a wide range of industries and fascinating explanations of how you might approach your own content strategy, Content Rules is the essential field guide to creating your story, finding the right balance of humor and humanity in your content, and building a portfolio of value that will keep delivering for the long haul.

    Available Formats: Download

    Content Rules

    6.9 hrs • 7/27/11 • Unabridged
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  8. 2.5 hrs • 4/17/2007 • Abridged

    • When should you email, and when should you call, fax, or just show up?• What is the crucial–and most often overlooked–line in an email?• What is the best strategy when you send (in anger or error) a potentially career-ending electronic bombshell?Enter Send. Whether you email just a little or never stop, here, at last, is an authoritative and delightful audiobook that shows how to write the perfect email anywhere. Send also points out the numerous (but not always obvious) times when email can be the worst option and might land you in hot water (or even jail!). The secret is, of course, to think before you click. Send is nothing short of a survival guide for the digital age–wise, brimming with good humor, and filled with helpful lessons from the authors’ own email experiences (and mistakes). In short: absolutely e-ssential.

    Available Formats: Download

    Send

    2.5 hrs • 4/17/07 • Abridged
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  9. 17.1 hrs • 4/23/2002 • Abridged

    The first installment of an exciting new annual anthology—a year’s worth of the most interesting, noteworthy, and best-written articles on all aspects of the business world. Series editor Andrew Leckey and guest editor Marshall Loeb have scoured the print media, consulted with the editors of major business and general interest publications, and surveyed journalism school deans in order to find the thirty best business stories from the past twelve months. Among those selected: Ken Auletta on Herb Allen’s CEO retreat, from The New Yorker; Diane Brady on Martha Stewart, from Business Week; Steve Silberman on creating a borderless global cyber-marketplace, from Wired; and many others from the pages of Harper’s, the Wall Street Journal, Forbes, the Nation, and Rolling Stone. Comprehensive in the range and consistent in the quality of the writing, this volume marks the beginning of a fascinating new anthology series.

    Available Formats: Download

    The Best Business Stories of the Year

    17.1 hrs • 4/23/02 • Abridged
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