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Internet Marketing

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  1. 6.2 hrs • 8/1/2016 • Unabridged

    Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking. First step is to toss the linear plan. Next is to strip away conventions, open your mind, and join Disruptive Marketing on a provocative, fast-paced tour of our changing world . . .Where selling is dead, but ongoing conversation thrivesWhere consumers generate the best content about brandsWhere people tune out noise and listen to feelingsWhere curiosity leads the marketing team

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    Disruptive Marketing

    6.2 hrs • 8/1/16 • Unabridged
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  2. 7.5 hrs • 7/1/2016 • Unabridged

    In the last decade alone, the face and nature of the job market has evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make or break your career. In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships with your audience(s), and gain visibility for all the right reasons. Getting to Like is a practical, actionable guide to anticipating and staying one step ahead of the curve and your competition. Each chapter provides specific examples for effective communication and engagement, including:Strategies for both in-person and digital channels.Interviews, case studies, and advice from branding and marketing experts.Specific guidelines for successfully navigating the most essential platforms.It's a crowded, competitive marketplace out there. Getting to Like will help you stand out, make your voice heard, and take those crucial steps toward future-proofing your career.

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    Getting to Like

    7.5 hrs • 7/1/16 • Unabridged
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  3. 15.5 hrs • 6/28/2016 • Unabridged

    Liar’s Poker meets The Social Network in an irreverent exposé of life inside the tech bubble, from industry provocateur Antonio García Martínez, a former Twitter advisor, Facebook product manager, and start-up founder/CEO. The reality is, Silicon Valley capitalism is very simple: Investors are people with more money than time. Employees are people with more time than money. Entrepreneurs are the seductive go-between. Marketing is like sex: only losers pay for it. Imagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this “chaos monkey” to test online services’ robustness—their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (AirBnB) to television (Netflix) and dating (Tinder). One of Silicon Valley’s most audacious chaos monkeys is Antonio García Martínez. After stints on Wall Street and as CEO of his own start-up, García Martínez joined Facebook’s nascent advertising team, turning its users’ data into profit for COO Sheryl Sandberg and chairman and CEO Mark “Zuck” Zuckerberg. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. He also fathered two children with a woman he barely knew, committed lewd acts and brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg’s desk), lived on a sailboat, raced sport cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley wastrel. Now, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from start-ups and credit derivatives to Big Brother and data tracking, social media monetization and digital “privacy,” García Martínez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world. The question is, will we survive? BONUS CONTENT: An exclusive interview featuring Antonio Garcia Martinez in conversation with journalist and author Steven Levy.

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    Chaos Monkeys by Antonio García Martínez

    Chaos Monkeys

    15.5 hrs • 6/28/16 • Unabridged
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  4. 11.6 hrs • 3/8/2016 • Unabridged

    The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world. Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow. #AskGaryVee showcases the most useful and interesting questions Gary has addressed on his popular show. Distilling and expanding on the podcast’s most urgent and evergreen themes, Gary presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and everything else you’ve been afraid to ask but are dying to know. Gary gives you the insights and information you need on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy—and even buying wine. Whether you’re planning to start your own company, working in digital media, or have landed your first job in a traditional company, #AskGaryVee is your essential guide to making things happen in a big way. Narrators include Gary Vaynerchuk, Jack Welch, Dave Ramsey, Seth Godin, Kevin Jonas, Casey Neistat, Draymond Green, Alex De Simone, Adam Braun, Adam Grant, AJ Vaynerchuk, Al Harrington, Alan Belcher, Alexis O’Hanian, Andrew Greif, Andy Dunn, Andy Krainak, Benjamin Lazarus, Beth Comstock, Black Coffee, Brittany Hoffman, Charlie Ebersol, Chase Jarvis, Chef Lizette, Cristie Kerr, Dana Anderson, Dawn Swick-Renshaw, Dennis Crowley, Dustin Keller, Erik Dellenback, Greg Pesci, India Kieser, Jack Haber, Jason Calacanis, Jason Farris, Jason Fried, John Legend, Justin Brooke, Kevin Asp, Leo LaPorte, Leslie Blodgett, Mike Vacanti, Peter Brown, Phil Rosenthal, Phillip Gimmi, Ross Walker, Scott Wyden, Sean Burrows, Shonduras, Soren Azorian, Staphon Lawrence, Steph Ruhle, Steve Sadove, Steve Unwin, Dr. Thiago Moraes, Tim Evans, Tom Ferry, Troy Carter, Warren Weeks, Zak Moy, Matt DeMayo, and Nathan Scherotter

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    #AskGaryVee

    11.6 hrs • 3/8/16 • Unabridged
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  5. 1.0 hrs • 11/20/2015 • Unabridged

    Before social media, the Internet had its place in our lives, but it was more of an information source and a place to keep in touch with friends and family mainly via email and instant messaging. With the dawn of MySpace, Facebook, Twitter, and many more social networks, Internet users are more connected and can share more of their lives than we ever thought possible.Social media has reached into and altered the world of online advertising forever. Companies are no longer limited to sidebar ads, banner ads, or the dreaded pop-up ads. Now, with social media, brands can be personalized and interact with their audiences one on one. Arguably, social media gives a face to normally faceless companies. In return, fans might feel they have a better opportunity to influence the company and improve its future endeavors. There’s a lot to be gained for businesspeople and entrepreneurs through social media marketing. In this book you’ll learn how to harness the power of the personalized platform.

    Available Formats: Download, Digital Rental

    Get Noticed

    1.0 hrs • 11/20/15 • Unabridged
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    Also: Digital Rental
  6. 6.5 hrs • 9/8/2015 • Unabridged

    Online shopping continues to grow at an astounding rate: in 2012, more than one trillion dollars was spent in online retailers alone. The nature of shopping is drastically changing, but with so little information on how best to interact with online customers, how are businesses to succeed? With Click.ology, internet psychologist Graham Jones has filled that gap. Through years of research into Internet psychology and online consumer habits, Jones has written the first how-to of its kind for online businesses. With his C.L.I.C.K. system, businesses will learn the crucial ways in which online shopping differs from traditional brick-and-mortar salesmanship and how to tweak their websites to avoid the dreaded “abandoned shopping cart.” Jones tackles tricky psychological subjects such as priming customers for a certain price point and the social aspect of online shopping in a way that makes his strategies easy to implement. In addition to these essential tips, Jones investigates the fast-paced future of ecommerce and what businesses can do to stay ahead of the game. In an online world where customers make their choices in a matter of seconds, Click.ology distills the essentials every company in the online economy needs to know in order to turn clicks into dollars.

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    Click.ology

    6.5 hrs • 9/8/15 • Unabridged
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  7. 5.9 hrs • 6/23/2015 • Unabridged

    The closer the new media future gets, the further victory appears. This is a book about what happens when the smartest people in the room decide something is inevitable, and yet it doesn’t come to pass. What happens when omens have been misread, tea leaves misinterpreted, and gurus embarrassed? Twenty years after the Netscape IPO, ten years after the birth of YouTube, and five years after the first iPad, the Internet has still not destroyed the giants of old media. CBS, News Corp, Disney, Comcast, Time Warner, and their peers are still alive, kicking, and making big bucks. The New York Times still earns far more from print ads than from digital ads. Super Bowl commercials are more valuable than ever. Banner ad space on Yahoo can be bought for a relative pittance. Sure, the darlings of new media—Buzzfeed, HuffPo, Politico, and many more—keep attracting ever more traffic, in some cases truly phenomenal traffic. But as Michael Wolff shows in this fascinating and sure-to-be-controversial book, their buzz and venture financing rounds are based on assumptions that were wrong from the start—and they become more wrong with each passing year. The consequences of this folly are far reaching for anyone who cares about good journalism, enjoys bingeing on Netflix, works with advertising, or plans to have a role in the future of the Internet. Wolff set out to write an honest guide to the changing media landscape, based on a clear-eyed evaluation of who really makes money and how. His conclusion: The Web, social media, and various mobile platforms are not the new television. Television is the new television. We all know that Google and Facebook are thriving by selling online ads—but they’re aggregators, not content creators. As major brands conclude that banner ads next to text basically don’t work, the value of digital traffic to content-driven sites has plummeted, while the value of a television audience continues to rise. Even if millions now watch television on their phones via their Netflix, Hulu, and HBO GO apps, that doesn’t change the balance of power. Television by any other name is the game everybody is trying to win—including outlets like the Wall Street Journal that never used to play the game at all. Drawing on his unparalleled sources in corner offices from Rockefeller Center to Beverly Hills, Wolff tells us what’s really going on, which emperors have no clothes, and which supposed geniuses are due for a major fall. Whether he riles you or makes you cheer, his book will change how you think about media, technology, and the way we live now.

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    Television Is the New Television

    5.9 hrs • 6/23/15 • Unabridged
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  8. 14.3 hrs • 2/1/2015 • Unabridged

    Bitcoin became a buzzword overnight. A cyber-enigma with an enthusiastic following, it pops up in headlines and fuels endless media debate. You can apparently use it to buy anything from coffee to cars, yet few people seem to truly understand what it is. This raises the question: Why should anyone care about Bitcoin? In The Age of Cryptocurrency, Wall Street journalists Paul Vigna and Michael J. Casey deliver the definitive answer to this question. Cybermoney is poised to launch a revolution, one that could reinvent traditional financial and social structures while bringing the world’s billions of “unbanked” individuals into a new global economy. Cryptocurrency holds the promise of a financial system without a middleman, one owned by the people who use it and one safeguarded from the devastation of a 2008-type crash. But Bitcoin, the most famous of the cybermonies, carries a reputation for instability, wild fluctuation, and illicit business; some fear it has the power to eliminate jobs and to upend the concept of a nation state. It implies, above all, monumental and wide-reaching change—for better and for worse. But it is here to stay, and you ignore it at your peril. Vigna and Casey demystify cryptocurrency—its origins, its function, and what you need to know to navigate a cyber-economy. The digital currency world will look very different from the paper currency world, and The Age of Cryptocurrency will teach you how to be ready.

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    The Age of Cryptocurrency by Paul Vigna, Michael J. Casey

    The Age of Cryptocurrency

    14.3 hrs • 2/1/15 • Unabridged
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  9. 7.4 hrs • 2/1/2015 • Unabridged

    Loyal customers are the beating heart of every great business. So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base—the path to stable growth season after season. The audiobook’s entertaining stories and action steps reveal how anyone can cultivate the three Cs of evergreen companies: character, community, and content; build loyalty programs that turn satisfied customers into enthusiastic advocates; nurture profitable customers while pruning those who sap time and money; inject authenticity into social media communications (and decipher once and for all what that actually means); and invert the expectations gap that can drive customers away. From internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention. Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.

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    Evergreen

    7.4 hrs • 2/1/15 • Unabridged
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  10. 6.2 hrs • 11/1/2014 • Unabridged

    The Yelps and TripAdvisors of this world are here to stay. How can a business owner fight back? 80 percent of consumers now consult online reviews before making a purchase. These days a disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. Business owners feel they are at the mercy of these companies’ algorithms, with little to no recourse when unjustly bad reviews damage their bottom line. But some savvy businesses have figured out how to fight back. The winners in this new marketplace are finding ways to use reviews—both positive and negative—as their competitive advantage. In Everyone’s a Critic, Bill Tancer draws on case studies, field research, and never-before published data to create the definitive guide for the business owner. He offers valuable insight for anyone seeking to make the most of their online consumer reviews, including the little touches that have outsized impact on positive reviews; how to deal with bad reviews; and how to spot reviewers who are trying to take advantage of you. Consider:A Los Angeles barber who found a way to make one-star Yelp reviews part of his branding strategyHow a New York City locksmith became the highest rated on Yelp and Angie’s List in just six monthsA Bay Area optician who analyzed his competitors’ online reviews to find his market nicheHow a small South African hotel chain has been able to capture the top three rankings for hotels in London on TripAdvisor, beating more than one thousand others, through obsessive attention to online reviews. Tancer shows how online reviews can be a huge help, not a burden, to business owners and managers—once they learn how to leverage them.

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    Everyone’s a Critic

    6.2 hrs • 11/1/14 • Unabridged
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  11. 10.5 hrs • 9/15/2014 • Unabridged

    Just like the meteor that likely precipitated the end of the dinosaurs, social media is having a monumental impact on the world’s economy; a change so dramatic that it has created a new business era. Welcome … to the Social Age. What does the Social Age mean for your business? Containing stories, analysis of real-world scenarios, and indispensable guidance, A World Gone Social gives you the tools and information you need to survive—and thrive—in a business climate in which customers hold all the cards, jobseekers have the power to easily find out what working at your company is really like, and expertise has become more democratic than ever as employees collaborate with each other, as well as with vendors, customers, and even competitors. You’ll discover what the “Death of Large” and “Flat: The New Black” mean for you and your organization, how to build a socially enabled team that puts the customer experience first, and what it means to create an OPEN network of partners, collaborators, and brand champions. Filled with fascinating stories of success and failure at organizations including Barilla, Zappos, Bank of America, Lululemon, Abercrombie & Fitch, Southwest Airlines, and more, this audiobook reveals how to avoid the dangers of insincerity as well as what it takes to become a “Blue Unicorn”—the social leader. Finally, you’ll learn how to objectively assess the fitness of your company’s current culture and social presence. In the Social Age, companies unwilling to change will play the role of the dinosaurs: destined for extinction. A World Gone Social gives you the keys to avoid this fate—and lead your organization into this exciting business climate.

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    A World Gone Social

    10.5 hrs • 9/15/14 • Unabridged
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  12. 16.3 hrs • 5/1/2014 • Unabridged

    Career guru and personal branding expert Dan Schawbel knows what it takes to succeed in the world of business. This audiobook combines his bestselling books Promote Yourself and Me 2.0 to offer twice the advice on what you can do to find and build an outstanding career. The ability to brand and promote yourself effectively is essential for young professionals to land the job, earn the raise, or get that much-deserved promotion. In Promote Yourself, Schawbel draws on proprietary research and countless interviews to take listeners through his step-by-step process for lasting career success. In Me 2.0, Schawbel gives you all the tools you need for building a powerful personal brand that will give you a competitive advantage in the marketplace, including a four-step process for discovering, creating, communicating, and maintaining your personal brand; how to use all the latest social media tools, including video, blogs, and social networks for job search and career development; the secrets to networking effectively—both online and offline; and proven branding advice from industry experts and insiders.

    Available Formats: Download, CD, MP3 CD, Digital Rental
    Promote Yourself and Me 2.0 by Dan Schawbel

    Promote Yourself and Me 2.0

    16.3 hrs • 5/1/14 • Unabridged
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  13. 8.1 hrs • 4/22/2014 • Unabridged

    This marketing classic has been expanded to include new commentary and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

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    The 22 Immutable Laws of Branding

    8.1 hrs • 4/22/14 • Unabridged
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  14. 8.4 hrs • 3/1/2014 • Unabridged

    Me 2.0 shows job seekers and established professionals alike how to leverage the power of online media for personal empowerment and career success. There is no job security anymore, which means that the way we manage our careers has forever changed. Now everyone in the world is your competition, and the single greatest differentiator you have is your personal brand. With social media tools, blogs, and mobile applications, there are endless opportunities to become known and connect with other people. In Me 2.0 personal branding expert Dan Schawbel gives you all the tools you need for building a powerful personal brand that will give you a competitive advantage in the marketplace, including a four-step process for discovering, creating, communicating, and maintaining your personal brand; how to use all the latest social media tools, including video, blogs, and social networks for job search and career development; the secrets to networking effectively—both online and offline; proven branding advice from industry experts and insiders. Whether you’re looking for your first big job, want to climb the corporate ladder, or are eager to jump-start your own business venture, Me 2.0 will help you achieve lasting success! What’s new in the revised edition of Me 2.0: New case studies from people of all generations on how they’ve used social media to become well-known brands A new chapter on how to use the top social networks, including Facebook, LinkedIn, and Twitter, for job searching, with real success stories New insight on how to turn your passion into a business through the personal branding process New tools you can use to network professionally and grow your presence, including Google Buzz, mobile branding, and location-based social networking New research, examples, and more resources that will support your online brand campaign

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    Me 2.0, Revised and Updated Edition by Dan Schawbel

    Me 2.0, Revised and Updated Edition

    8.4 hrs • 3/1/14 • Unabridged
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  15. 3.4 hrs • 2/15/2014 • Unabridged

    Increasing conversion rates on a website represents one of the fastest revenue growth opportunities for marketers and business owners—but few people really understand how to make websites convert. Harness the trade secrets from this acclaimed industry insider, veteran of hundreds of marketing campaigns in the corporate Big Leagues. Discover twenty-four promotional tools to convert visitors into buyers Six questions to NEVER ask in a marketing campaign Nine steps to turn your email list into a cash machine Learn sixteen practical conversion tips for any website Learn psychological triggers to increase conversion rates using an array of promotional tools. This book contains the secrets to setting up the perfect marketing campaign for your website, from building your audience to closing the sale.

    Available Formats: Download, CD, MP3 CD
    Conversion Marketing by Bryan Heathman

    Conversion Marketing

    Foreword by Chris Widener
    Produced by Made for Success
    Read by Chaz Allen
    3.4 hrs • 2/15/14 • Unabridged
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  16. 7.7 hrs • 2/1/2014 • Unabridged

    Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions … and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Listeners will learn how to: use content and conversations to build online relationships that transition to sales; execute realistic sales strategies for each of the major social media platforms; spot social media trends that may influence future buying behaviors; sell online in B2B and B2C environments; turn social shares (likes, favorites, +1s) into social sales; set tangible goals; and use online tools and analytics to track social influencers and identify relevant conversations as they are happening. Complete with a chapter dedicated to capturing mobile sales—a segment poised to explode as the adoption of smartphones and tablets grows—The Art of Social Selling is essential reading for every sales professional.

    Available Formats: Download

    The Art of Social Selling

    7.7 hrs • 2/1/14 • Unabridged
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