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  1. 9.9 hrs • 5/17/2016 • Unabridged

    The Digital Age we live in is as transformative as the Industrial Revolution, and Joshua Cooper Ramo explains how to survive. If you find yourself longing for a disconnected world where information is not always at your fingertips, you may eventually be as useful as the carriage maker post–Henry Ford. It’s practically impossible to know where the marriage of imagination and technology will take us (sorry Betamax and Kodak), and the only certainty is that in the networked world we will only become more intertwined. Is it possible to not become hopelessly tangled? Joshua Cooper Ramo, a policy expert who has advised the most powerful nations and corporations, says yes—if you are ready to ride the disruption. Drawing on examples from business, science, and politics, Ramo illuminates our transformative world. Start by imagining a near future when America’s greatest power is not its military or its economy, but its control of the Internet.

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    The Seventh Sense

    9.9 hrs • 5/17/16 • Unabridged
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  2. 8.1 hrs • 4/26/2016 • Unabridged

    The astonishing story of America’s airwaves, the two friends—one a media mogul, the other a famous inventor—who made them available to us, and the government which figured out how to put a price on air. This is the origin story of the airwaves—the foundational technology of the communications age—as told through the forty-year friendship of an entrepreneurial industrialist and a brilliant inventor. David Sarnoff, the head of RCA and equal parts Steve Jobs, Jack Welch, and William Randolph Hearst, was the greatest supporter of his friend Edwin Armstrong, developer of the first amplifier, the modern radio transmitter, and FM radio. Sarnoff was convinced that Armstrong’s inventions had the power to change the way societies communicated with each other forever. He would become a visionary captain of the media industry, even predicting the advent of the Internet. In the mid-1930s, however, when Armstrong suspected Sarnoff of orchestrating a cadre of government officials to seize control of the FM airwaves, he committed suicide. Sarnoff had a very different view of who his friend’s enemies were. Many corrupt politicians and corporations saw in Armstrong’s inventions the opportunity to commodify our most ubiquitous natural resource—the air. This early alliance between high tech and business set the precedent for countless legal and industrial battles over broadband and licensing bandwidth, many of which continue to influence policy and debate today.

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    The Network by Scott Woolley

    The Network

    8.1 hrs • 4/26/16 • Unabridged
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  3. 7.0 hrs • 2/1/2016 • Unabridged

    Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age. Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures—from ratings to user recommendations. He incorporates these factors into one comprehensive framework: the marketplace of attention. In doing so, he shows that the marketplace works in ways that belie our greatest hopes and fears about digital media. Some observers claim that digital media empower a new participatory culture; others fear that digital media encourage users to retreat to isolated enclaves. Webster shows that public attention is at once diverse and concentrated, that users move across a variety of outlets, producing high levels of audience overlap. So although audiences are fragmented in ways that would astonish mid-century broadcasting executives, Webster argues that this doesn’t signal polarization. He questions whether our preferences are immune from media influence, and he describes how our encounters with media might change our tastes. In the digital era’s marketplace of attention, Webster claims, we typically encounter ideas that cut across our predispositions. In the process, we will remake the marketplace of ideas and reshape the twenty-first-century public sphere.

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    The Marketplace of Attention

    7.0 hrs • 2/1/16 • Unabridged
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  4. 5.0 hrs • 10/13/2015 • Unabridged

    A riveting play-by-play of a reporter getting and defending a story that recalls All the President’s Men, Truth puts readers in the center of the “60 Minutes II” story on George W. Bush’s shirking of his National Guard duty. The firestorm that followed that broadcast—a conflagration that was carefully sparked by the right and fanned by bloggers—trashed Mapes’ well-respected twenty-five year producing career, caused newsman Dan Rather to resign from his anchor chair early and led to an unprecedented “internal inquiry” into the story, chaired by former Reagan attorney general Richard Thornburgh. Truth examines Bush’s political roots as governor of Texas, delves into what is known about his National Guard duty—or lack of service—and sheds light on the solidity of the documents that backed up the National Guard story, even including images of the actual documents in an appendix to the book. It is peopled with a colorful cast of characters—from Karl Rove to Sumner Redstone—and moves from small-town Texas to Black Rock, CBS corporate headquarters, in New York. Truth connects the dots between a corporation under fire from the federal government and the decision about what kinds of stories a news network may cover. It draws a line from reporting in the trenches to the gutting of the great American tradition of a independent media and asks whether it’s possible to break important stories on a powerful sitting president.

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    Truth

    Read by Mary Mapes
    5.0 hrs • 10/13/15 • Unabridged
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  5. 5.9 hrs • 6/23/2015 • Unabridged

    The closer the new media future gets, the further victory appears. This is a book about what happens when the smartest people in the room decide something is inevitable, and yet it doesn’t come to pass. What happens when omens have been misread, tea leaves misinterpreted, and gurus embarrassed? Twenty years after the Netscape IPO, ten years after the birth of YouTube, and five years after the first iPad, the Internet has still not destroyed the giants of old media. CBS, News Corp, Disney, Comcast, Time Warner, and their peers are still alive, kicking, and making big bucks. The New York Times still earns far more from print ads than from digital ads. Super Bowl commercials are more valuable than ever. Banner ad space on Yahoo can be bought for a relative pittance. Sure, the darlings of new media—Buzzfeed, HuffPo, Politico, and many more—keep attracting ever more traffic, in some cases truly phenomenal traffic. But as Michael Wolff shows in this fascinating and sure-to-be-controversial book, their buzz and venture financing rounds are based on assumptions that were wrong from the start—and they become more wrong with each passing year. The consequences of this folly are far reaching for anyone who cares about good journalism, enjoys bingeing on Netflix, works with advertising, or plans to have a role in the future of the Internet. Wolff set out to write an honest guide to the changing media landscape, based on a clear-eyed evaluation of who really makes money and how. His conclusion: The Web, social media, and various mobile platforms are not the new television. Television is the new television. We all know that Google and Facebook are thriving by selling online ads—but they’re aggregators, not content creators. As major brands conclude that banner ads next to text basically don’t work, the value of digital traffic to content-driven sites has plummeted, while the value of a television audience continues to rise. Even if millions now watch television on their phones via their Netflix, Hulu, and HBO GO apps, that doesn’t change the balance of power. Television by any other name is the game everybody is trying to win—including outlets like the Wall Street Journal that never used to play the game at all. Drawing on his unparalleled sources in corner offices from Rockefeller Center to Beverly Hills, Wolff tells us what’s really going on, which emperors have no clothes, and which supposed geniuses are due for a major fall. Whether he riles you or makes you cheer, his book will change how you think about media, technology, and the way we live now.

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    Television Is the New Television

    5.9 hrs • 6/23/15 • Unabridged
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  6. 10.6 hrs • 5/5/2015 • Unabridged

    ESPN’s rise is one of the most remarkable stories about business and sports in our time, and nobody can tell it better than George Bodenheimer. It may be hard to believe, but not long ago, getting sports updates was difficult and frustrating. ESPN changed everything. George Bodenheimer knows. Initially hired to work in the mailroom, one of Bodenheimer’s first jobs was to pick up sportscaster Dick Vitale at the Hartford airport and drive him to ESPN’s main campus—a couple of trailers in a dirt parking lot. But as ESPN grew, so did George’s status in the company. In fact, Bodenheimer played a major part in making ESPN a daily presence not just in the United States, but all over the world. In this business leadership memoir—written with bestselling author Donald T. Phillips—Bodenheimer lays out ESPN’s meteoric rise. Every Town Is a Sports Town is a book for business readers and sports fans alike.

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  7. 18.1 hrs • 2/3/2015 • Unabridged

    At first, it seemed like a small story. The royal editor of the News of the World was caught listening to the voice mail messages of staff at Buckingham Palace. He and a private investigator were jailed, and the case was closed. But Nick Davies, special correspondent for the Guardian, knew it didn’t add up. He began to investigate and ended up exposing a world of crime and cover-up, of fear and favor—the long shadow of Rupert Murdoch’s media empire. Hack Attack is the mesmerizing story of how Davies and a small group of lawyers and politicians took on one of the most powerful men in the world and emerged victorious. It exposes the inner workings of the ruthless machine that was the News of the World and of the private investigators who hacked phones, listened to live calls, sent Trojan horse emails, bribed the police, and committed burglaries to dig up tabloid scoops. Above all, it is a study of the private lives of the power elite. It paints an intimate portrait of the social network that gave Murdoch privileged access to government and allowed him and his lieutenants to intimidate anyone who stood up to them. Spanning the course of the investigation from Davies’ contact with his first source in early 2008 to the resolution of the criminal trial in June 2014, this is the definitive record of one of the major scandals of our time, written by the journalist who was there every step of the way.

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    Hack Attack by Nick Davies

    Hack Attack

    18.1 hrs • 2/3/15 • Unabridged
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  8. 12.4 hrs • 10/16/2014 • Unabridged

    The idea envisioned by four New York University undergraduates was simple: build a social network that would allow users to control their personal data instead of surrendering it to big businesses like Facebook. They called it Diaspora. In days, they raised $200,000, and reporters, venture capitalists, and the digital community’s most legendary figures were soon monitoring their progress. Max dreamed of being a CEO. Ilya was the idealist. Dan coded like a pro, and Rafi tried to keep them all on track. But as the months passed and the money ran out, the Diaspora Four fell victim to errors, bad decisions, and their own hubris. In November 2011, Ilya committed suicide. Diaspora has been tech news since day one, but the story reaches far beyond Silicon Valley to the now urgent issues about the future of the Internet. With the cooperation of the surviving partners, New York Times bestselling author Jim Dwyer tells a riveting story of four ambitious and naïve young men who tried to rebottle the genie of personal privacy—and paid the ultimate price.

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    More Awesome Than Money

    12.4 hrs • 10/16/14 • Unabridged
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  9. 0 reviews 0 5 4 4 out of 5 stars 4/5
    17.6 hrs • 1/16/2014 • Unabridged

    A deeply reported journey inside the secretive world of Fox News and the life of its combative, visionary founder When Rupert Murdoch enlisted Roger Ailes to launch a cable news network in 1996, American politics and media changed forever. Now, with a remarkable level of detail and insight, New York magazine reporter Gabriel Sherman brings Ailes’ unique genius to life, along with the outsize personalities—Bill O’Reilly, Sean Hannity, Megyn Kelly, Sarah Palin, Karl Rove, Glenn Beck, Mike Huckabee, and others—who have helped Fox News play a defining role in the great social and political controversies of the past two decades. From the Clinton-Lewinsky scandal to the Bush-Gore recount, from the war in Iraq to the Tea Party attack on the Obama presidency, Roger Ailes has developed an unrivaled power to sway the national agenda. Even more, he has become the indispensable figure in conservative America and the man any Republican politician with presidential aspirations must court. How did this man, whose life story has until now been shrouded in myth, become the master strategist of our political landscape? In revelatory detail, Sherman chronicles the rise of Ailes, a sickly kid from an Ohio factory town who, through sheer willpower, the flair of a showman, fierce corporate politicking, and a profound understanding of the priorities of middle America built the most influential television news empire of our time. Drawing on hundreds of interviews with Fox News insiders past and present, Sherman documents Ailes’ tactical acuity as he battles the press, business rivals, and countless real and perceived enemies inside and outside Fox. Sherman takes us inside the morning meetings in which Ailes and other high-level executives strategize Fox’s presentation of the news to advance Ailes’ political agenda; provides behind-the-scenes details of Ailes’ crucial role as finder and shaper of talent, including his sometimes rocky relationships with Fox News stars such as O’Reilly and Hannity; and probes Ailes’ fraught partnership with his equally brash and mercurial boss, Rupert Murdoch. Roger Ailes’ life is a story worthy of Citizen Kane. The Loudest Voice in the Room is an extraordinary feat of reportage with a compelling human drama at its heart.

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    The Loudest Voice in the Room

    17.6 hrs • 1/16/14 • Unabridged
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  10. 8.1 hrs • 11/5/2013 • Unabridged

    From Randi Zuckerberg, social media and technology expert and former marketing executive at Facebook, comes a welcome, essential guide to understanding social media and technology and how they influence and inform our lives online and off. Technology and social media have changed, enhanced, and complicated every facet of our lives—from how we interact with our friends to how we elect presidents, from how we manage our careers to how we support important causes, from how we find love to how we raise our children. The technology revolution is not going away. We can’t hide from it or pretend that it’s not changing our lives in a thousand different ways. So how do we deal? In Dot Complicated, Randi Zuckerberg shows us. Through first-hand accounts of her time at Facebook and beyond, where Zuckerberg witnessed this remarkable shift, she details the opportunities and obstacles, problems and solutions, to this new online reality. In the process, she establishes rules to bring some much-needed order and clarity to our connected, complicated, and constantly changing lives online. Invaluable, timely, and engaging, Dot Complicated reveals how to make it through your life online in one piece—from the etiquette of unfriending and the power of crowdsourcing to the perils of photo tags and the importance of teaching your kids how to be tech savvy.

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    Dot Complicated

    8.1 hrs • 11/5/13 • Unabridged
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  11. 9.6 hrs • 11/5/2013 • Unabridged

    Twitter seems like a perfect start-up success story. In barely six years, a small group of young, ambitious programmers in Silicon Valley built an $11.5 billion business out of the ashes of a failed podcasting company. Today Twitter boasts more than 200 million active users and has affected business, politics, media, and other fields in innumerable ways. Now Nick Bilton of the New York Times takes readers behind the scenes with a narrative that shows what happened inside Twitter as it grew at exponential speeds. This is a tale of betrayed friendships and high-stakes power struggles as the four founders—Biz Stone, Evan Williams, Jack Dorsey, and Noah Glass—went from everyday engineers to wealthy celebrities, featured on magazine covers, Oprah, The Daily Show, and Time’s list of the world’s most influential people. Bilton’s exclusive access and exhaustive investigative reporting—drawing on hundreds of sources, documents, and internal e-mails—have enabled him to write an intimate portrait of fame, influence, and power. He also captures the zeitgeist and global influence of Twitter, which has been used to help overthrow governments in the Middle East and disrupt the very fabric of the way people communicate.

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    Hatching Twitter

    9.6 hrs • 11/5/13 • Unabridged
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  12. 11.7 hrs • 10/15/2013 • Unabridged

    Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School’s most popular professors What’s behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School’s expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely expensive to produce and market—is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from Elberse’s unprecedented access to some of the world’s most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works—and how to navigate today’s high-stakes business world at large.

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    Blockbusters

    11.7 hrs • 10/15/13 • Unabridged
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  13. 6.4 hrs • 7/19/2012 • Unabridged

    You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can. In today’s culture: • Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda• Bloggers are slaves to money, technology, and deadlines• Manipulators wield these levers to shape everything you read, see, and watch—online and off Why am I giving away these secrets? Because I’m tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I’m going to explain exactly how the media really works. What you choose to do with this information is up to you.

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    Trust Me, I’m Lying

    6.4 hrs • 7/19/12 • Unabridged
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  14. 18.5 hrs • 12/13/2011

    With a new Afterword to the 2002 edition. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement. As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today’s schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald’s workers are risking their jobs to join the Teamsters, and how “culture jammers” utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in “Joe Chemo” for “Joe Camel”). No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing. “This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable.”—Naomi Klein, from her Introduction

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    No Logo

    18.5 hrs • 12/13/11
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  15. 6.2 hrs • 7/27/2011 • Unabridged

    Today business moves at the speed of thought. The web enables a perpetual cycle of interaction and feedback, and every status update or tweet that mentions your company or brand either helps or hurts you reputation in real-time. Customers expect a level of attentiveness and responsiveness that most companies can’t live up to. Can you? In The Now Revolution, renowned marketers and social media experts Jay Baer and Amber Naslund offer an effective seven-part plan to harness the power of the social web and adapt to the new era of instantaneous business. Customers aren’t going to wait for your next polished press release to decide if they like you and your products or services. Instead they’re choosing between you and your competition every second of every day—and talking about it online. Keeping up with them requires seven shifts that will make your business faster, smarter, and more social:Strip away silos and overgrown business processes Hire and empower a new type of employee Organize internal teams for maximum external impact Listen at the point of need Travel the humanization highway and respond effectively to customer inquiriesPlan for, find, and manage real-time crises Redesign success metrics in a business world that’s increasingly instantaneous Real-time communication and social media have changed the way we do business—forever. The Now Revolution shows you how to adapt your organization to meet the expectations of today’s always-on customer and harness the power of now.

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    The Now Revolution

    6.2 hrs • 7/27/11 • Unabridged
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  16. 16.9 hrs • 3/14/2011 • Unabridged

    MEET THE MAN BEHIND SOME OF OUR BEST KNOWN BRANDS We live in an age of mass persuasion. Leaders and institutions of every kind-public and private, large and small-must compete in a rowdy marketplace of images and messages seeming to come at us from all directions-in print, on radio and television, and on the Web. It wasn't always so. In the early and middle twentieth century, a handful of creative geniuses in advertising and public relations-J. Walter Thompson, Edward Bernays, David Ogilvy, Ray Rubicam, and others-launched their once-sleepy industries into the very center of American life. And most of them point to one individual as the man who started it all: Albert D. Lasker. But Lasker-who resolutely hid from the spotlight-has remained an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, drawing on a treasure trove of previously unknown papers, have written a fascinating biography of one of the twentieth century's most intriguing figures. Lasker helped invent "reason why" advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands that are still with us today: Sunkist and Sun-Maid, Kotex and Kleenex, Puffed Wheat and Puffed Rice, and many others. But his impact went far beyond traditional advertising. Lasker was an energetic crusader against anti-Semitism. A public relations master, he engineered Warren G. Harding's successful presidential campaign, and designed the strategy that ended Upton Sinclair's bid for governor of California. As part-owner of the Chicago Cubs, he came up with the idea of a "baseball commissioner." He was the creative philanthropist who renamed the American Cancer Society and Planned Parenthood as he transformed them into prominent and effective organizations. And the Lasker Awards, for contributions to medical science, are sometimes referred to as "America's Nobels." His personal life was no less dramatic. The Man Who Sold America recounts the powerful influence of his background, his deep friendships-and the debilitating depression he struggled with even as he forged his remarkable achievements. This is the story of a man who shaped an industry-and changed the way we look at our world. "The Man Who Sold America shows us the advertising industry well before the age of Mad Men..." "The Man Who Sold America pulls back the curtain and shows us a remarkable life spent shaping much of the world we know today."

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    The Man Who Sold America

    16.9 hrs • 3/14/11 • Unabridged
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