10 Results for:

Marketing

  • Sort by:
  • Best Selling
Results: 1 – 10 of 10
  1. 2.0 hrs • 2/1/2016 • Unabridged

    One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace. Marketing has become a necessary evil for every business, but what if we adopted a different view of it? What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems? What if marketing was how we found more ways to do better work and to matter to our customers? What if marketing was where we began our journey towards understanding what people need and want? What if it was our vantage point for seeing the world through the eyes of our customers? How different would marketing be then?

    Available Formats: Download

    Marketing: A Love Story

    2.0 hrs • 2/1/16 • Unabridged
    Download
  2. 6.8 hrs • 11/23/2015 • Unabridged

    Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message. More specifically, The Hook will teach you how story-selling can be used as an incredibly powerful instrument to create an emotional connection between your organization and its target market, or between a product and consumers;generate interest, enthusiasm, and support for a person, company, or product;demonstrate the benefits and potential of any product, service, company, or individual;create a culture of inclusion for any company or product;enhance staff commitment to mission and objectives; andimprove the power, tone, and texture of speeches, proposals, presentations, and printed materials.

    Available Formats: Download

    The Hook

    6.8 hrs • 11/23/15 • Unabridged
    Download
  3. 5.9 hrs • 6/23/2015 • Unabridged

    The closer the new media future gets, the further victory appears. This is a book about what happens when the smartest people in the room decide something is inevitable, and yet it doesn’t come to pass. What happens when omens have been misread, tea leaves misinterpreted, and gurus embarrassed? Twenty years after the Netscape IPO, ten years after the birth of YouTube, and five years after the first iPad, the Internet has still not destroyed the giants of old media. CBS, News Corp, Disney, Comcast, Time Warner, and their peers are still alive, kicking, and making big bucks. The New York Times still earns far more from print ads than from digital ads. Super Bowl commercials are more valuable than ever. Banner ad space on Yahoo can be bought for a relative pittance. Sure, the darlings of new media—Buzzfeed, HuffPo, Politico, and many more—keep attracting ever more traffic, in some cases truly phenomenal traffic. But as Michael Wolff shows in this fascinating and sure-to-be-controversial book, their buzz and venture financing rounds are based on assumptions that were wrong from the start—and they become more wrong with each passing year. The consequences of this folly are far reaching for anyone who cares about good journalism, enjoys bingeing on Netflix, works with advertising, or plans to have a role in the future of the Internet. Wolff set out to write an honest guide to the changing media landscape, based on a clear-eyed evaluation of who really makes money and how. His conclusion: The Web, social media, and various mobile platforms are not the new television. Television is the new television. We all know that Google and Facebook are thriving by selling online ads—but they’re aggregators, not content creators. As major brands conclude that banner ads next to text basically don’t work, the value of digital traffic to content-driven sites has plummeted, while the value of a television audience continues to rise. Even if millions now watch television on their phones via their Netflix, Hulu, and HBO GO apps, that doesn’t change the balance of power. Television by any other name is the game everybody is trying to win—including outlets like the Wall Street Journal that never used to play the game at all. Drawing on his unparalleled sources in corner offices from Rockefeller Center to Beverly Hills, Wolff tells us what’s really going on, which emperors have no clothes, and which supposed geniuses are due for a major fall. Whether he riles you or makes you cheer, his book will change how you think about media, technology, and the way we live now.

    Available Formats: Download

    Television Is the New Television

    5.9 hrs • 6/23/15 • Unabridged
    Download
  4. 2.2 hrs • 5/1/2015 • Unabridged

    After President Barack Obama’s announcement in December 2014, investors, business leaders, and entrepreneurs began asking questions: What will this historic change mean for economic relations between the United States and Cuba? What opportunities—and risks—should US companies consider as they explore the business potential of one of the largest markets in the Caribbean? The Road to Cuba: The Opportunities and Risks for US Business answers those questions and more. In this original in-depth audiobook, Knowledge@Wharton, the Wharton School’s online journal of business analysis, addressesquick-win opportunities: travel and tourism, telecoms, financial services, and food industries;longer-term prospects: construction and real estate, energy production and mining, manufacturing and retail, pharmaceuticals and biotechnology, and agriculture; andthe political and economic risks and hurdles: an analysis of what could speed up—or derail—progress in relations. The Road to Cuba is a comprehensive guide for business leaders in the United States who want to understand the opportunities the Cuban market holds. It is also a must-listen for business leaders in Cuba and around the world who want to understand the investment and competition that is on its way.

    Available Formats: Download

    The Road to Cuba

    Foreword by Mauro F. Guillén, Faquiry Diaz Cala, and Gustavo Arnavat
    2.2 hrs • 5/1/15 • Unabridged
    Download
  5. 0 reviews 0 5 5 5 out of 5 stars 5/5
    6.8 hrs • 6/1/2014 • Unabridged

    As today’s business world becomes ever-more global and virtual, executives and managers are expected to work harmoniously together with counterparts from a broad array of dramatically different cultures and backgrounds, often without leaving their desks. But when you throw people together who come from starkly different backgrounds and cultures—from Americans who precede anything negative with three nice comments to French, Dutch, Israelis, and Germans who get straight to the point (your presentation was simply awful); from Latin Americans and Asians who are steeped in hierarchy to the Scandinavians who think the best boss is just one of the crowd—the result can sometimes be disastrous. Even with English as a global language, it’s easy to fall into cultural traps that endanger careers and sink deals. In Culture Map, renowned expert Erin Meyer offers highly practical and timely perspective on one of today’s most pressing business issues: how do different cultures influence the way to do business when working globally? And she explains how to drastically increase business success by improving one’s ability to understand the cultural drivers of colleagues, clients, and suppliers from different countries. With the rapid increase in global call centers, outsourcing, supply chains, and project teams, cultural diversity touches almost everyone. Globalization has led to the rapid connection of internationally based employees from all levels of multinational companies. The advent of information and communication technology means that work itself has globalized. Where once you might have been expected to collaborate with colleagues from one or two foreign territories, today many people are part of global networks connected with people scattered around the world. Yet most managers have little understanding of how local culture impacts global interaction. Even those who are culturally informed, travel extensively, and have lived abroad often have few strategies for dealing with the cross-cultural complexity that affects their team’s day-to-day effectiveness. Culture Map provides a new way forward, with vital insights for working effectively and sensitively with one’s counterparts in the new global marketplace.

    Available Formats: Download

    The Culture Map

    6.8 hrs • 6/1/14 • Unabridged
    0 reviews 0 5 5 5 out of 5 stars 5/5
    Download
  6. 8.1 hrs • 4/22/2014 • Unabridged

    This marketing classic has been expanded to include new commentary and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

    Available Formats: Download, CD

    The 22 Immutable Laws of Branding

    8.1 hrs • 4/22/14 • Unabridged
    Download
    Also: CD
  7. 3.8 hrs • 12/1/2013 • Unabridged

    The branding bible for today’s globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company’s bottom line. In Global Brand Power, Kahn brings brand management into the twenty-first century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously. Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only audiobook you will need to implement an effective brand strategy for your firm. Gildan Media is proud to bring you another Wharton Digital Press audiobook. These notable audiobooks contain the essential tools that can be applied to every facet of your career.

    Available Formats: Download

    Global Brand Power

    3.8 hrs • 12/1/13 • Unabridged
    Download
  8. 11.5 hrs • 1/29/2013 • Unabridged

    Meet your new global consumer. You’ve heard of the burgeoning consumer markets in China and India that are driving the world economy, but do you know enough about these new consumers to convert them into customers? Did you know that there will be nearly one billion middle-class consumers in China and India within the next ten years? More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States? How about that by 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes? Or that the number of billionaires in China has grown from 1 to 115 in the past decade alone? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world’s biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it’s estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them. This book explains who these consumers are—what they buy and why, how they think and shop, and how their needs and tastes are changing. It takes you into their lives so you can better understand what they want and what they’re looking for. Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this book takes you inside the hearts and minds of today’s emerging Chinese and Indian consumers—both urban and rural, and across all income levels—positioning your company to win as the next wave of global affluence reaches the marketplace.

    Available Formats: Download
    Download
  9. 3.1 hrs • 7/15/2012 • Abridged

    As we move into the twenty-first century the most important question for businesses everywhere is: What are we going to do about the Internet? The two most qualified people in the country to answer that question may be Al Ries and Laura Ries. Not only are they the authors of the BusinessWeek bestseller The 22 Immutable Laws of Branding, they are also consultants to dozens of Fortune 500 companies. This book is the result of their hands-on work with both large and small companies as well as Internet start-ups and established Internet brands. Brash, bold, and mercifully succinct, The 11 Immutable Laws of Internet Branding is the definitive text for businesses eager to jump on the Internet expressway. In the book you’ll learn why: – The Internet can be a business or a medium for your brand, but not both. – Interactivity is the single most important ingredient of any Internet site. – The kiss of death for an Internet brand is a common name. – Being second in a category is tantamount to being nowhere. – You have to be fast. You have to be first. You have to be focused. – Everyone is talking about convergence while just the opposite is happening. The 11 Immutable Laws of Internet Branding will also give you tangible information on how to successfully build your company, product, service, or self into a hot and profitable brand on the Internet. Specifically you’ll learn how to: – Build a brand that will dominate a category over an extended period of time. – Find a proper name (instead of a common one) for your Website. – Take your brand into the global marketplace. – Avoid the biggest mistake in Internet branding: the belief that you can do everything. – Take advantage of the transformations that will occur in all aspects of life, thanks to the power of the Internet. With characteristic counterculture observations and signature marketing savvy, Ries and Ries bring their expertise to branding on the Internet, the most challenging problem in the world of marketing today. No one who wants to turn a brand into a global phenomenon should ignore their sage advice.

    Available Formats: Download

    The 11 Immutable Laws of Internet Branding

    Read by Al Ries and Laura Ries
    3.1 hrs • 7/15/12 • Abridged
    Download
  10. 6.9 hrs • 3/5/2012 • Unabridged

    It’s been ten years since Jim O'Neill conceived the BRIC acronym. He and his team made a startling prediction: Four developing nations—Brazil, Russia, India, and China (the BRIC)—would overtake the six largest Western economies within forty years. The BRIC analysis permanently changed the world of global investing, and its accuracy has stood the test of time. The Growth Map features O’Neill’s personal account of the BRIC phenomenon, how it has evolved, and where those four key nations currently stand after a turbulent decade. And the audiobook also offers an equally bold prediction about the “Next Eleven” countries: Bangladesh, Egypt, Indonesia, Iran, Mexico, Nigeria, Pakistan, Philippines, South Korea, Turkey, and Vietnam. These developing nations may not seem exceptional today, but they offer exciting opportunities for investors over the next decade, just as BRIC did before them. A work of astute and absorbing analysis, The Growth Map is an indispensable guide for every investor and every participant in the global economy. Anyone who wants to understand the developing world would do well to heed the man called “one of the most sought-after economic commentators on the planet.” (Telegraph (London)

    Available Formats: Download

    The Growth Map

    6.9 hrs • 3/5/12 • Unabridged
    Download
Loading more titles...
See More Titles Loading More Titles ... Back To Top
Digital Audiobooks With Zero Restrictions