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Marketing

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  1. 6.2 hrs • 8/1/2016 • Unabridged

    Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking. First step is to toss the linear plan. Next is to strip away conventions, open your mind, and join Disruptive Marketing on a provocative, fast-paced tour of our changing world . . .Where selling is dead, but ongoing conversation thrivesWhere consumers generate the best content about brandsWhere people tune out noise and listen to feelingsWhere curiosity leads the marketing team

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    Disruptive Marketing

    6.2 hrs • 8/1/16 • Unabridged
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  2. 4.7 hrs • 7/4/2016 • Unabridged

    The best salesmen in the world aren't salesmen at all. They're helpers. Offering the best service isn't enough. Your future clients need to know: 1. Who you are 2. Why you're doing what you do 3. How you'll solve their problems 4. Why they'll like you. In other words, they need to be sold on your service. One problem: you hate selling. This book is for you. You didn't start your business to be a slimy salesperson, and you don't need to feel like one. In "Help First," Chris Cooper explores the path toward growth, profitability and the NEW marketing that will let you feel good about selling yourself.

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    Help First: Sell Less. Profit More.

    4.7 hrs • 7/4/16 • Unabridged
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  3. 7.5 hrs • 7/1/2016 • Unabridged

    In the last decade alone, the face and nature of the job market has evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make or break your career. In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships with your audience(s), and gain visibility for all the right reasons. Getting to Like is a practical, actionable guide to anticipating and staying one step ahead of the curve and your competition. Each chapter provides specific examples for effective communication and engagement, including:Strategies for both in-person and digital channels.Interviews, case studies, and advice from branding and marketing experts.Specific guidelines for successfully navigating the most essential platforms.It's a crowded, competitive marketplace out there. Getting to Like will help you stand out, make your voice heard, and take those crucial steps toward future-proofing your career.

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    Getting to Like

    7.5 hrs • 7/1/16 • Unabridged
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  4. 7.0 hrs • 6/14/2016 • Unabridged

    The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work. If you’re like most people, you think that your choices and behaviors are driven by your individual, personal tastes and opinions. You wear a certain jacket because you liked the way it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion. Even strangers have a startling impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same in both cases). But social influence doesn’t just lead us to do the same things as others. In some cases we conform, or imitate others around us. But in other cases we diverge, or avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom. In his surprising and compelling Invisible Influence, Jonah Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. By understanding how social influence works, we can decide when to resist and when to embrace it—and how we can use this knowledge to make better informed decisions and exercise more control over our own behavior.

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    Invisible Influence

    7.0 hrs • 6/14/16 • Unabridged
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  5. 7.5 hrs • 6/7/2016 • Unabridged

    Ken Segall, bestselling author of Insanely Simple shows how any company can leverage the power of simplicity--based on exclusive insights from business leaders around the world In Insanely Simple, Segall showed how Steve Jobs' love of simplicity propelled Apple from near-bankruptcy to the world's most valuable company. Now he explores how other companies, in a range of industries, all over the world, are simplifying their way to success--providing real-life examples that can inspire others to do the same. Segall's interviews with leaders from more than forty diverse companies demonstrate the power of simplicity on multiple levels. Readers will discover: ·How South Korea's second biggest credit card company, Hyundai Card, used the power of simplicity to turn around a business losing two billion dollars a year.·How Australia's biggest telecom, Telstra, tapped the power of simplicity to reverse a severe drop in customer satisfaction ratings and stock price.·How a simple concept drove the architecture, location, hiring, and record-setting global success of the retail Apple Stores.·How adherence to a simple mission helped propel StubHub to create a consumer revolution.·How The Blue Man Group used the principles of simplicity to grow from a local street act to a multinational creative network.·How Ben & Jerry's, Whole Foods, and Charles Schwab embraced the principles of simplicity to create their own success stories. Segall distills the philosophies and methods of all these successful companies into nine useful chapters, each of which explores a key component of simplicity--Mission, Culture, Leadership, Brand, Scale, Streamlining, Team, Love, and Instinct. The combined insights of Segall and accomplished business leaders help readers create a roadmap to simplicity of their own.From the Hardcover edition.

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    Think Simple

    7.5 hrs • 6/7/16 • Unabridged
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  6. 8.4 hrs • 6/1/2016 • Unabridged

    So how do you build a company that matters? Companies and people that matter have successfully become the obvious choice in the hearts and minds of their customers, their employees, and their communities. They elevate themselves by consistently finding ways to solve the most pressing needs their markets face. The result? They create more value year after year and build a sustainable, differentiated organization. In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value-your edge of disruption-at the intersection of old and new, where your existing profits, reach, and reputation enable you to create the markets of the future. This is the place where the most important problems are solved and where the fewest people can solve them. Your edge of disruption is where your opportunity to matter is found. Matter uses extensive case studies of real companies that have successfully become the obvious choice in their markets-from high-profile corporations like Adobe and Burberry to lesser-known brands like Littlefield and BlueShore Financial. Their stories define innovative and impactful approaches to business that you can use to influence and partner with the right customers and clients to win in our radically changing world. Through their journeys, you will find the inspiration and courage to lean in to complexity and solve the higher value problems that matter most. Don’t just listen to this book—use it to identify and act on opportunities to create the most value and accelerate your own journey to becoming a person and a company that matters.

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    Matter

    8.4 hrs • 6/1/16 • Unabridged
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  7. 9.9 hrs • 6/1/2016 • Unabridged

    The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this audiobook is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:Determine your target customersIdentify underserved customer needsCreate a winning product strategyDecide on your Minimum Viable Product (MVP)Design your MVP prototypeTest your MVP with customersIterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, resource.

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    The Lean Product Playbook

    9.9 hrs • 6/1/16 • Unabridged
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  8. 0 reviews 0 5 4 4 out of 5 stars 4/5
    4.5 hrs • 5/27/2016 • Unabridged

    A mindful guide for using our minds to win the games our brains are hardwired to play on us. In a ten-year study involving hundreds of interactive creative problem-solving sessions, renowned business strategist and author Matthew E. May gave over 150,000 professionals a simple thought exercise, finding that less than 5 percent arrived at the best and most elegant solution. The evidence he collected points to seven observable thinking flaws, hardwired in the human brain, that could send you down a path to business failure. Winning the Brain Game calls on neuroscience and psychology to explain these fatal flaws, then draws on case studies and interviews with the most innovative thinkers in the world to provide you with a super-curated set of battle-tested tools for fighting them. Short, practical, and imminently readable, the book offers a fresh spin on the traps that cause innovators, product designers, and business strategists to employ generic solutions for complex, real-world problems. May’s practical solutions to avoid repetitive thinking patterns will lead you to better decision-making, higher levels of innovation, clearer business strategies, and overall success.

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    Winning the Brain Game

    4.5 hrs • 5/27/16 • Unabridged
    0 reviews 0 5 4 4 out of 5 stars 4/5
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  9. 5.4 hrs • 5/1/2016 • Unabridged

    It’s an exciting time to be in marketing: the internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet it’s also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master—all on a tighter budget than before. Don’t get discouraged, get scrappy! Shattering the myth that only big brands can do big things, Get Scrappy will help you:demystify digital marketing in a way that makes sense for your business,do more with less,build a strong brand with something to say,find inspiration in unexpected places,create relevant and engaging content and promote it via Twitter, Facebook, and other channels,integrate strategy and message across touchpoints for a unified brand experience both online and off,spark dialogue with your community of customers, and measure what matters. The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, Get Scrappy is the map you need to take your marketing from good to great.

    Available Formats: Download, CD, MP3 CD
    Get Scrappy by Nick Westergaard

    Get Scrappy

    5.4 hrs • 5/1/16 • Unabridged
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    Also: CD, MP3 CD
  10. 7.2 hrs • 4/26/2016 • Unabridged

    The start of everything is critically important—and every truly successful product or business starts with a successful launch. Unfortunately, most entrepreneurs put all their focus into "getting the doors open" without giving much thought to creating a great launch. However since 1996, Jeff Walker has been obsessed with creating hugely successful launches in our increasingly digital world. During those years, Jeff has created an unbroken string of amazing successes for himself and his clients. Operating tiny businesses in an almost underground society—they've collectively done over $400 million in sales. Launch is the "how to" manual for using Jeff's formula to follow their path of success—to create a product or business launch that gives you nearly-instant momentum, sales, and positioning.

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    Launch

    7.2 hrs • 4/26/16 • Unabridged
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  11. 11.6 hrs • 3/8/2016 • Unabridged

    The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world. Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow. #AskGaryVee showcases the most useful and interesting questions Gary has addressed on his popular show. Distilling and expanding on the podcast’s most urgent and evergreen themes, Gary presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and everything else you’ve been afraid to ask but are dying to know. Gary gives you the insights and information you need on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy—and even buying wine. Whether you’re planning to start your own company, working in digital media, or have landed your first job in a traditional company, #AskGaryVee is your essential guide to making things happen in a big way. Narrators include Gary Vaynerchuk, Jack Welch, Dave Ramsey, Seth Godin, Kevin Jonas, Casey Neistat, Draymond Green, Alex De Simone, Adam Braun, Adam Grant, AJ Vaynerchuk, Al Harrington, Alan Belcher, Alexis O’Hanian, Andrew Greif, Andy Dunn, Andy Krainak, Benjamin Lazarus, Beth Comstock, Black Coffee, Brittany Hoffman, Charlie Ebersol, Chase Jarvis, Chef Lizette, Cristie Kerr, Dana Anderson, Dawn Swick-Renshaw, Dennis Crowley, Dustin Keller, Erik Dellenback, Greg Pesci, India Kieser, Jack Haber, Jason Calacanis, Jason Farris, Jason Fried, John Legend, Justin Brooke, Kevin Asp, Leo LaPorte, Leslie Blodgett, Mike Vacanti, Peter Brown, Phil Rosenthal, Phillip Gimmi, Ross Walker, Scott Wyden, Sean Burrows, Shonduras, Soren Azorian, Staphon Lawrence, Steph Ruhle, Steve Sadove, Steve Unwin, Dr. Thiago Moraes, Tim Evans, Tom Ferry, Troy Carter, Warren Weeks, Zak Moy, Matt DeMayo, and Nathan Scherotter

    Available Formats: Download, CD

    #AskGaryVee

    11.6 hrs • 3/8/16 • Unabridged
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    Also: CD
  12. 5.6 hrs • 3/1/2016 • Unabridged

    Technology has evaporated the barriers of complaint. With smart phones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal. In fact, there are two vastly different categories of haters: Offstage Haters and Onstage Haters. The book includes The Hatrix, a detailed examination of the differences between these Offstage and Onstage haters. The book reveals: How, where and why people complain (by demographic and by channel) How and when consumers expect a response when they complain The advocacy impact of answering (or ignoring) a customer Differences in complaint type and expectations by industry Supported by dozens of interviews with large and small companies, social networks and review websites, psychiatrists, and legal experts, Hug Your Haters gives readers a step-by-step process to magnify the impact of happy customer interactions, and to minimize the impact of haters and complainers. Customers expect more from business than ever before, and the importance of real-time customer service has never been greater. Hug Your Haters explains this new reality and shows readers how to embrace complaints and turn bad news into good.

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    Hug Your Haters

    5.6 hrs • 3/1/16 • Unabridged
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  13. 8.2 hrs • 2/16/2016 • Unabridged

    The hard part just got easy. You know how to sell—that’s your job, after all—but getting CEOs and other VIPs to call you back is the tricky part. So what if that impossible-to-reach person weren’t so impossible to reach after all? Hall-of-fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls “contact campaigns.” Including presidents, a prime minister, celebrities, and countless CEOs, and even the Danish model that later became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever. In How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative contact campaigns to get those critical conversations. He divulges methods he’s developed after years of experience and from studying the secrets of others who’ve had similar breakthrough results—results that other marketers considered impossible, with response rates as high as 100%, ROI in the tens, even thousands of percent, and costs-per-contact ranging from $0 to $10,000. Through real-life success stories, Heinecke lays out nearly two dozen categories of contact campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in The Wall Street Journal to unorthodox uses of social media, the phone, email, and snail mail to using his own cartoons to make connections. He also packs in plenty of tips on how to determine your targets, how to develop pitches, and how to gain allies in your contact’s circle of influence. How to Get a Meeting with Anyone provides you with a new toolkit you can put to work for you right away so you can make the connections that are essential to your success.

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    How to Get a Meeting with Anyone

    Foreword by Jay Conrad Levinson
    8.2 hrs • 2/16/16 • Unabridged
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  14. 3.0 hrs • 2/1/2016 • Unabridged

    Our new digital landscape has spawned an entrepreneurial culture and the belief that anyone with a laptop and an Internet connection has the power to change the world—to create an idea that flies. But for every groundbreaking business that started this way, a thousand others have stalled or failed. Why? What’s the secret to success? What do Khan Academy, the GoPro camera, the Dyson vacuum cleaner, and Kickstarter have in common? After years of consulting with hundreds of innovators, creatives, entrepreneurs, and business leaders to help them tell the stories of their ideas, I have discovered something: every business that flies starts not with the best idea, the biggest budget or better marketing, but with the story of someone who wants to do something—and can’t. We don’t change the world by starting with our brilliant ideas, our dreams; we change the world by helping others to live their dreams. The story of ideas that fly is the story of the people who embrace them, love them, adopt them, care about them and share them. Successful ideas are the ones that become meaningful to others—helping them to see what’s possible for them. Our ideas fly when we show others their wings.

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    Meaningful

    3.0 hrs • 2/1/16 • Unabridged
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  15. 5.0 hrs • 2/1/2016 • Unabridged

    Want to build a six-figure income business? Only a truly engaged and motivated team can get you there. In In Be a Network Marketing Leader, industry superstar Mary Christensen reveals how anyone can cultivate a community that brings out the best in everyone who joins. A community that individuals will be impatient to enter, energized to participate in, and reluctant to leave. When you focus on people ahead of products, they will contribute more and bring others into the fold—and your business will skyrocket. You’ll discover how to:Create a vibrant can-do cultureBuild team spiritBecome an influential communicatorMake everyone feel they belong, regardless of the contribution they makeCoach instead of trainChallenge your team members to aim higherCelebrate their achievementsEmbrace change to stay ahead of the gameAmbitious goals require teamwork Set your sights high and inspire others to follow—and you’ll all succeed.

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    Be a Network Marketing Leader

    5.0 hrs • 2/1/16 • Unabridged
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  16. 2.0 hrs • 2/1/2016 • Unabridged

    One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace. Marketing has become a necessary evil for every business, but what if we adopted a different view of it? What if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems? What if marketing was how we found more ways to do better work and to matter to our customers? What if marketing was where we began our journey towards understanding what people need and want? What if it was our vantage point for seeing the world through the eyes of our customers? How different would marketing be then?

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    Marketing: A Love Story

    2.0 hrs • 2/1/16 • Unabridged
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