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  1. 4.7 hrs • 7/4/2016 • Unabridged

    The best salesmen in the world aren't salesmen at all. They're helpers. Offering the best service isn't enough. Your future clients need to know: 1. Who you are 2. Why you're doing what you do 3. How you'll solve their problems 4. Why they'll like you. In other words, they need to be sold on your service. One problem: you hate selling. This book is for you. You didn't start your business to be a slimy salesperson, and you don't need to feel like one. In "Help First," Chris Cooper explores the path toward growth, profitability and the NEW marketing that will let you feel good about selling yourself.

    Available Formats: Download

    Help First: Sell Less. Profit More.

    4.7 hrs • 7/4/16 • Unabridged
  2. 7.5 hrs • 7/1/2016 • Unabridged

    In the last decade alone, the face and nature of the job market has evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make or break your career. In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships with your audience(s), and gain visibility for all the right reasons. Getting to Like is a practical, actionable guide to anticipating and staying one step ahead of the curve and your competition. Each chapter provides specific examples for effective communication and engagement, including:Strategies for both in-person and digital channels.Interviews, case studies, and advice from branding and marketing experts.Specific guidelines for successfully navigating the most essential platforms.It's a crowded, competitive marketplace out there. Getting to Like will help you stand out, make your voice heard, and take those crucial steps toward future-proofing your career.

    Available Formats: Download

    Getting to Like

    7.5 hrs • 7/1/16 • Unabridged
  3. 8.2 hrs • 2/16/2016 • Unabridged

    The hard part just got easy. You know how to sell—that’s your job, after all—but getting CEOs and other VIPs to call you back is the tricky part. So what if that impossible-to-reach person weren’t so impossible to reach after all? Hall-of-fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls “contact campaigns.” Including presidents, a prime minister, celebrities, and countless CEOs, and even the Danish model that later became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever. In How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative contact campaigns to get those critical conversations. He divulges methods he’s developed after years of experience and from studying the secrets of others who’ve had similar breakthrough results—results that other marketers considered impossible, with response rates as high as 100%, ROI in the tens, even thousands of percent, and costs-per-contact ranging from $0 to $10,000. Through real-life success stories, Heinecke lays out nearly two dozen categories of contact campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in The Wall Street Journal to unorthodox uses of social media, the phone, email, and snail mail to using his own cartoons to make connections. He also packs in plenty of tips on how to determine your targets, how to develop pitches, and how to gain allies in your contact’s circle of influence. How to Get a Meeting with Anyone provides you with a new toolkit you can put to work for you right away so you can make the connections that are essential to your success.

    Available Formats: Download

    How to Get a Meeting with Anyone

    Foreword by Jay Conrad Levinson
    8.2 hrs • 2/16/16 • Unabridged
  4. 6.5 hrs • 12/1/2015 • Unabridged

    The “party plan” model of direct selling-introducing products through home parties, social gatherings, and fund-raisers-has been the route to financial freedom for millions. This inspiring, audiobook, written by an author who has achieved unprecedented success herself, shows other women how they can generate more bookings, more sales, and more business leads at their parties, as well as build a team of independent party planners, and drive up their own commissions. Exemplified by powerhouse brands like Tupperware, Pampered Chef, and Mary Kay, the party-planning method is an unparalleled opportunity for anyone to live the life they dream about and deserve. In Be a Party Plan Superstar, readers will discover, step-by-step, how they can transition from selling to friends and family to building a profitable business, develop a who’s-who customer base, create an environment of fun, be an engaging host, and close sales effortlessly. This is the one book that shows women how to become direct-selling superstars … simply by being the life of the party.

    Available Formats: Download

    Be a Party Plan Superstar

    6.5 hrs • 12/1/15 • Unabridged
  5. 3.7 hrs • 12/1/2015 • Unabridged

    The number of people involved in multilevel/network marketing is staggering: 13.3 million people in the US and more than 54 million worldwide, with 175,000 new people in the US signing on each week, and 475,000 per week worldwide. This author’s last book Make Your First Million in Network Marketing gave readers an overview of what it takes to succeed in network marketing. (A lot of the books do that.) This new book hand-holds listeners through a 26-step program that will help them become one of the top earners in the industry. Become A Network Marketing Superstar will take direct sellers and network (multilevel) marketers through the key steps to joining the highest earners in an industry that has spawned thousands of millionaires and millions of financially independent business owners.

    Available Formats: Download

    Be a Network Marketing Superstar

    By Mary Christensen, with Wayne Christensen
    3.7 hrs • 12/1/15 • Unabridged
  6. 6.8 hrs • 11/1/2015

    No matter how motivated and energetic you are—even if you’re the greatest salesperson on the planet!—as a network marketer with limited time, there’s only so much money you can make without great people to help you sell your products. Recruiting is the life force of any network marketing, multilevel marketing, or party plan business; it lifts the ceiling off your income, the key that will allow you to keep checks rolling in above and beyond what you can do yourself. If you’re ready to achieve real financial independence and live a life most people only dream about, recruiting must become your number-one priority. Be a Recruiting Superstar takes the guesswork out of successful recruiting, letting you in on Mary Christensen’s easy-to-master system for finding and training the right people to sell your product or services, and teaching them to do the same. You’ll learn how to increase your income exponentially by: doing and saying the things that will turn prospects into partners overcoming objections with confidence attracting people who never considered network marketing asking the kind of questions that will have your hottest prospects identifying themselves to you! Packed with powerful, can’t-miss insider tips, this inspiring guide will give you the know-how and confidence to become the network marketing superstar earner you’ve always wanted to be!

    Available Formats: Download
  7. 6.7 hrs • 9/1/2015 • Unabridged

    Direct selling is booming. It’s no surprise when you consider the benefits of launching a direct selling business—low start-up costs, strong earning potential, and a flexible work schedule. Currently an estimated 15.6 million people are involved in direct selling in the U.S. alone—and more than 100 million worldwide. Mary Christensen has empowered and equipped thousands of direct sellers to succeed, and in her newest book Be a Direct Selling Superstar she delivers an all-encompassing guide to building, leading, and managing a profitable direct sales organization. Readers will learn how to: set goals, eliminate self-sabotaging behaviors, market their products and business opportunity effectively, communicate persuasively, build a committed network of sellers, be an influential leader, create a clear roadmap for others to follow, inspire and lead a wide range of personalities, maintain work-life balance, and manage their time and money wisely. For corporate refugees, ambitious entrepreneurs, mompreneurs, and anyone else looking for a new source of income—this inspiring master plan explains step by step how to achieve long-term success in direct selling.

    Available Formats: Download

    Be a Direct Selling Superstar

    6.7 hrs • 9/1/15 • Unabridged
  8. 5.7 hrs • 6/1/2015 • Unabridged

    Marketing today is out of control. With all the new marketing techniques accessible to the masses, it’s becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it’s a lot of noise. Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage, an approach to help cut through the clutter, stand out, and effectively build business. What’s needed is a timeless framework—a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement. It’s time to move the focus from social media and evangelists, sales and marketing alignment, and the latest hot cloud-based marketing tools, to what really counts: convincing customers to trust you with their business-not just once, but time and time again.

    Available Formats: Download

    Marketing above the Noise

    5.7 hrs • 6/1/15 • Unabridged
  9. 8.2 hrs • 2/1/2015 • Unabridged

    After years of sharing her small business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You’ll be excited and motivated to clearly state your difference to the world—and your neighborhood—while confidently selling yourself and your business. Through fifty low-cost, do-it-yourself tips, Sell Local, Think Global will help you:Figure out what makes you and your business truly different.Discover the secrets of “SoLoMo” marketing, both online and off.Spruce up your web and mobile presence by learning to love analytics.Walk boldly into the future by embracing social media and customer reviews.

    Available Formats: Download

    Sell Local, Think Global

    8.2 hrs • 2/1/15 • Unabridged
  10. 10.8 hrs • 1/1/2015 • Unabridged

    Branding is more than a great logo. A brand is the essence of an organization—its DNA—impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with thirty years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management, including:the six most powerful sources of brand differentiation;five elements that trigger brand insistence;turning brand strategy into advertising;online branding;private label brands;creating “category of one” brands;social responsibility, sustainability, and storytelling;sixty nontraditional marketing techniques;metrics;and more. A treasure trove of techniques, templates, and rules of thumb, Brand Aid is the ideal resource for anyone responsible for building their organization’s brand.

    Available Formats: Download

    Brand Aid

    10.8 hrs • 1/1/15 • Unabridged
  11. 6.2 hrs • 11/1/2014 • Unabridged

    The Yelps and TripAdvisors of this world are here to stay. How can a business owner fight back? 80 percent of consumers now consult online reviews before making a purchase. These days a disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. Business owners feel they are at the mercy of these companies’ algorithms, with little to no recourse when unjustly bad reviews damage their bottom line. But some savvy businesses have figured out how to fight back. The winners in this new marketplace are finding ways to use reviews—both positive and negative—as their competitive advantage. In Everyone’s a Critic, Bill Tancer draws on case studies, field research, and never-before published data to create the definitive guide for the business owner. He offers valuable insight for anyone seeking to make the most of their online consumer reviews, including the little touches that have outsized impact on positive reviews; how to deal with bad reviews; and how to spot reviewers who are trying to take advantage of you. Consider:A Los Angeles barber who found a way to make one-star Yelp reviews part of his branding strategyHow a New York City locksmith became the highest rated on Yelp and Angie’s List in just six monthsA Bay Area optician who analyzed his competitors’ online reviews to find his market nicheHow a small South African hotel chain has been able to capture the top three rankings for hotels in London on TripAdvisor, beating more than one thousand others, through obsessive attention to online reviews. Tancer shows how online reviews can be a huge help, not a burden, to business owners and managers—once they learn how to leverage them.

    Available Formats: Download

    Everyone’s a Critic

    6.2 hrs • 11/1/14 • Unabridged
  12. 0 reviews 0 5 3 3 out of 5 stars 3/5
    5.3 hrs • 7/1/2014 • Unabridged

    Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, or stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and limited resource: their time. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield, and engage the audience, organizations need an edge. Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy. While gamification has tremendous potential to break through, most companies will get it wrong. Gartner predicts that by 2014, 80 percent of current gamified applications will fail to meet business objectives primarily due to poor design. As a trend, gamification is at the peak of the hype cycle; it has been oversold and it is broadly misunderstood. We are heading for the inevitable fall. Too many organizations have been led to believe that gamification is a magic elixir for indoctrinating the masses and manipulating them to do their bidding. These organizations are mistaking people for puppets, and these transparently cynical efforts are doomed to fail. This audiobook goes beyond the hype and focuses on the 20 percent that are getting it right. We have spoken to hundreds of leaders in organizations around the world about their gamification strategies and we have seen some spectacular successes. The book examines some of these successes and identifies the common characteristics of these initiatives to define the solution space for success. It is a guide written for leaders of gamification initiatives to help them avoid the pitfalls and employ the best practices, to ensure they join the 20 percent that gets it right. Gamify shows gamification in action: as a powerful approach to engaging and motivating people to achieving their goals, while at the same time achieving organizational objectives. It can be used to motivate people to change behaviors, develop skills, and drive innovation. The key to gamification success is to engage people on an emotional level and motivating them to achieve their goals.

    Available Formats: Download


    5.3 hrs • 7/1/14 • Unabridged
    0 reviews 0 5 3 3 out of 5 stars 3/5
  13. 7.0 hrs • 7/1/2014 • Unabridged

    Mobile has reprogrammed your customers’ brains. Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift—the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment—the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you? Based on two hundred interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You’ll learn how to: Find your customer’s most powerful mobile moments with a mobile moment audit. Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze. Manufacture mobile moments as Krispy Kreme does—it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales. Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty. Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It’s how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities. Mobile is rapidly shifting your customers into a new way of thinking. You’ll need your own mobile mind shift to respond.

    Available Formats: Download

    The Mobile Mind Shift

    7.0 hrs • 7/1/14 • Unabridged
  14. 16.4 hrs • 7/1/2014 • Unabridged

    The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they’re eager to hear from you. This edition includes updated information, examples, and case studies plus an examination of newly popular tools such as infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn. David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded companies and was the Asia marketing director for Knight-Ridder, at the time one of the world’s largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, and nonprofit managers—as well as those working in marketing or publicity departments—to build a marketing and PR strategy to grow any business.

    Available Formats: Download
  15. 0.5 hrs • 11/15/2013 • Unabridged

    With an increasing number of spas entering the market and with businesses in general closing their doors in droves these days, taking responsibility for the marketing of your spa is more important than ever. The problem is most spa owners don’t specialize in marketing. So how do you know what methods are best? Which ones will work and which ones won’t? With this audio you can learn how to use no-cost and low-cost methods to grow your spa to where you want it to be. You’ll learn to think like a guerrilla so you can get your business on the front lines and be in control of your profits and success.

    Available Formats: Download

    Guerrilla Marketing for Spas

    Produced by Made for Success
    0.5 hrs • 11/15/13 • Unabridged
  16. 1.5 hrs • 10/1/2013 • Unabridged

    Everything you thought you knew about marketing is obsolete. We can see the incontrovertible evidence right in front of us. A new generation of multibillion dollar brands—Facebook, Twitter, AirBnb, Evernote, and countless others—have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, no Madison Avenue, no billboards in Times Square. It wasn’t luck that took them from tiny start-ups to massive success. They have a new strategy. It’s called Growth Hacking. And it works. A Growth Hacker is someone who rejects what “marketing” is supposed to be and replaces it only with tools that are testable, trackable, and scalable. Growth Hackers rely on inexpensive tactics like e-mail, pay-per-click ads, blogs, and platform APIs. They chase real results in a field that was dominated by gut instincts for nearly a century. They reject the traditional marketing worship of all things big: big budgets, big campaigns, big opening weekends. Instead, they embrace the opposite: taking a start-up from nothing to something, launching a Kickstarter project, building something that truly spreads. Growth Hacker Marketing offers both a new mindset and a new set of rules. Bestselling author Ryan Holiday, the former director of marketing for American Apparel, will convince you of the urgency of this awakening. He shows why the game has changed forever and what to do about it—whether you are an aspiring marketer, an entrepreneur, or a Fortune 500 senior executive.

    Available Formats: Download

    Growth Hacker Marketing

    1.5 hrs • 10/1/13 • Unabridged
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