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Multilevel

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  1. 6.2 hrs • 8/1/2016 • Unabridged

    Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking. First step is to toss the linear plan. Next is to strip away conventions, open your mind, and join Disruptive Marketing on a provocative, fast-paced tour of our changing world . . .Where selling is dead, but ongoing conversation thrivesWhere consumers generate the best content about brandsWhere people tune out noise and listen to feelingsWhere curiosity leads the marketing team

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    Disruptive Marketing

    6.2 hrs • 8/1/16 • Unabridged
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  2. 5.4 hrs • 5/1/2016 • Unabridged

    It’s an exciting time to be in marketing: the internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet it’s also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master—all on a tighter budget than before. Don’t get discouraged, get scrappy! Shattering the myth that only big brands can do big things, Get Scrappy will help you:demystify digital marketing in a way that makes sense for your business,do more with less,build a strong brand with something to say,find inspiration in unexpected places,create relevant and engaging content and promote it via Twitter, Facebook, and other channels,integrate strategy and message across touchpoints for a unified brand experience both online and off,spark dialogue with your community of customers, and measure what matters. The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, Get Scrappy is the map you need to take your marketing from good to great.

    Available Formats: Download, CD, MP3 CD
    Get Scrappy by Nick Westergaard

    Get Scrappy

    5.4 hrs • 5/1/16 • Unabridged
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    Also: CD, MP3 CD
  3. 5.0 hrs • 2/1/2016 • Unabridged

    Want to build a six-figure income business? Only a truly engaged and motivated team can get you there. In In Be a Network Marketing Leader, industry superstar Mary Christensen reveals how anyone can cultivate a community that brings out the best in everyone who joins. A community that individuals will be impatient to enter, energized to participate in, and reluctant to leave. When you focus on people ahead of products, they will contribute more and bring others into the fold—and your business will skyrocket. You’ll discover how to:Create a vibrant can-do cultureBuild team spiritBecome an influential communicatorMake everyone feel they belong, regardless of the contribution they makeCoach instead of trainChallenge your team members to aim higherCelebrate their achievementsEmbrace change to stay ahead of the gameAmbitious goals require teamwork Set your sights high and inspire others to follow—and you’ll all succeed.

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    Be a Network Marketing Leader

    5.0 hrs • 2/1/16 • Unabridged
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  4. 6.5 hrs • 12/1/2015 • Unabridged

    The “party plan” model of direct selling-introducing products through home parties, social gatherings, and fund-raisers-has been the route to financial freedom for millions. This inspiring, audiobook, written by an author who has achieved unprecedented success herself, shows other women how they can generate more bookings, more sales, and more business leads at their parties, as well as build a team of independent party planners, and drive up their own commissions. Exemplified by powerhouse brands like Tupperware, Pampered Chef, and Mary Kay, the party-planning method is an unparalleled opportunity for anyone to live the life they dream about and deserve. In Be a Party Plan Superstar, readers will discover, step-by-step, how they can transition from selling to friends and family to building a profitable business, develop a who’s-who customer base, create an environment of fun, be an engaging host, and close sales effortlessly. This is the one book that shows women how to become direct-selling superstars … simply by being the life of the party.

    Available Formats: Download

    Be a Party Plan Superstar

    6.5 hrs • 12/1/15 • Unabridged
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  5. 2.4 hrs • 12/1/2015 • Unabridged

    The most important activity of the entrepreneur is to clearly identify the very best customers for the product or service, and then to focus all marketing, advertising and sales efforts on this particular type of customer. The element of competition exists as the primary fact of all entrepreneurial business in a market society. To succeed, you must be able to position and sell your product or service against your competitors. Your ability to clearly define your competitors, to determine their strengths and weaknesses, and to produce and sell your product or service against your competitors in an open market is the key skill of entrepreneurship. Effective competitive strategy requires intelligence, judgment, creativity, flexibility and continuous experimentation. These are all skills that you can learn with practice. In this essential audiobook aimed at entrepreneurs, world renowned business expert, Brian Tracy, shows you how to make Marketing Magic in a competitive business environment.

    Available Formats: Download

    Marketing Magic

    A Seminar by Brian Tracy
    2.4 hrs • 12/1/15 • Unabridged
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  6. 3.7 hrs • 12/1/2015 • Unabridged

    The number of people involved in multilevel/network marketing is staggering: 13.3 million people in the US and more than 54 million worldwide, with 175,000 new people in the US signing on each week, and 475,000 per week worldwide. This author’s last book Make Your First Million in Network Marketing gave readers an overview of what it takes to succeed in network marketing. (A lot of the books do that.) This new book hand-holds listeners through a 26-step program that will help them become one of the top earners in the industry. Become A Network Marketing Superstar will take direct sellers and network (multilevel) marketers through the key steps to joining the highest earners in an industry that has spawned thousands of millionaires and millions of financially independent business owners.

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    Be a Network Marketing Superstar

    By Mary Christensen, with Wayne Christensen
    3.7 hrs • 12/1/15 • Unabridged
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  7. 7.4 hrs • 11/1/2015 • Unabridged

    Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: Find and use offline ads and other channels your competitors probably aren’t usingGet targeted media coverage that will help you reach more customersBoost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updatesImprove your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

    Available Formats: Download

    Traction

    7.4 hrs • 11/1/15 • Unabridged
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  8. 6.8 hrs • 11/1/2015

    No matter how motivated and energetic you are—even if you’re the greatest salesperson on the planet!—as a network marketer with limited time, there’s only so much money you can make without great people to help you sell your products. Recruiting is the life force of any network marketing, multilevel marketing, or party plan business; it lifts the ceiling off your income, the key that will allow you to keep checks rolling in above and beyond what you can do yourself. If you’re ready to achieve real financial independence and live a life most people only dream about, recruiting must become your number-one priority. Be a Recruiting Superstar takes the guesswork out of successful recruiting, letting you in on Mary Christensen’s easy-to-master system for finding and training the right people to sell your product or services, and teaching them to do the same. You’ll learn how to increase your income exponentially by: doing and saying the things that will turn prospects into partners overcoming objections with confidence attracting people who never considered network marketing asking the kind of questions that will have your hottest prospects identifying themselves to you! Packed with powerful, can’t-miss insider tips, this inspiring guide will give you the know-how and confidence to become the network marketing superstar earner you’ve always wanted to be!

    Available Formats: Download
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  9. 3.8 hrs • 10/1/2015 • Unabridged

    In December 2012, the exuberant video “Gangnam Style” became the first YouTube clip to be viewed more than one billion times. Thousands of its viewers responded by creating and posting their own variations of the video—“Mitt Romney Style,” “NASA Johnson Style,” “Egyptian Style,” and many others. “Gangnam Style” (and its attendant parodies, imitations, and derivations) is one of the most famous examples of an Internet meme: a piece of digital content that spreads quickly around the web in various iterations and becomes a shared cultural experience. In Memes in Digital Culture, Limor Shifman investigates Internet memes and what they tell us about digital culture. Shifman discusses a series of well-known Internet memes—including “Leave Britney Alone,” the pepper-spraying cop, LOLCats, Scumbag Steve, and Occupy Wall Street’s “We Are the 99 Percent.” She offers a novel definition of Internet memes: digital content units with common characteristics, created with awareness of each other, and circulated, imitated, and transformed via the Internet by many users. She differentiates memes from virals, analyzes what makes memes and virals successful, describes popular meme genres, discusses memes as new modes of political participation in democratic and nondemocratic regimes, and examines memes as agents of globalization. Memes, Shifman argues, encapsulate some of the most fundamental aspects of the Internet in general and of the participatory Web 2.0 culture in particular. Internet memes may be entertaining, but Limor Shifman makes a compelling argument for taking them seriously.

    Available Formats: Download, CD, MP3 CD
    Memes in Digital Culture by Limor Shifman
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    Also: CD, MP3 CD
  10. 6.5 hrs • 9/8/2015 • Unabridged

    Online shopping continues to grow at an astounding rate: in 2012, more than one trillion dollars was spent in online retailers alone. The nature of shopping is drastically changing, but with so little information on how best to interact with online customers, how are businesses to succeed? With Click.ology, internet psychologist Graham Jones has filled that gap. Through years of research into Internet psychology and online consumer habits, Jones has written the first how-to of its kind for online businesses. With his C.L.I.C.K. system, businesses will learn the crucial ways in which online shopping differs from traditional brick-and-mortar salesmanship and how to tweak their websites to avoid the dreaded “abandoned shopping cart.” Jones tackles tricky psychological subjects such as priming customers for a certain price point and the social aspect of online shopping in a way that makes his strategies easy to implement. In addition to these essential tips, Jones investigates the fast-paced future of ecommerce and what businesses can do to stay ahead of the game. In an online world where customers make their choices in a matter of seconds, Click.ology distills the essentials every company in the online economy needs to know in order to turn clicks into dollars.

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    Click.ology

    6.5 hrs • 9/8/15 • Unabridged
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  11. 6.7 hrs • 9/1/2015 • Unabridged

    Direct selling is booming. It’s no surprise when you consider the benefits of launching a direct selling business—low start-up costs, strong earning potential, and a flexible work schedule. Currently an estimated 15.6 million people are involved in direct selling in the U.S. alone—and more than 100 million worldwide. Mary Christensen has empowered and equipped thousands of direct sellers to succeed, and in her newest book Be a Direct Selling Superstar she delivers an all-encompassing guide to building, leading, and managing a profitable direct sales organization. Readers will learn how to: set goals, eliminate self-sabotaging behaviors, market their products and business opportunity effectively, communicate persuasively, build a committed network of sellers, be an influential leader, create a clear roadmap for others to follow, inspire and lead a wide range of personalities, maintain work-life balance, and manage their time and money wisely. For corporate refugees, ambitious entrepreneurs, mompreneurs, and anyone else looking for a new source of income—this inspiring master plan explains step by step how to achieve long-term success in direct selling.

    Available Formats: Download

    Be a Direct Selling Superstar

    6.7 hrs • 9/1/15 • Unabridged
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  12. 5.7 hrs • 8/1/2015 • Unabridged

    While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of eighty million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to:enlist Millennial parents as co-creators of brands and products;promote purpose beyond the bottom line;cultivate share ability;democratize customer experience;integrate technology;develop content-driven campaigns that speak to Millennials; and more. A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household-and connect with these critical consumers in the complex participation economy.

    Available Formats: Download

    Millennials with Kids

    5.7 hrs • 8/1/15 • Unabridged
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  13. 1.3 hrs • 7/1/2015 • Unabridged

    With consumer decisions being made at increasing speed, and the time it takes to win wallet-share rapidly shrinking, how can you prepare? Today’s customer has more access to information and influencers, at a click or swipe, than ever before. The speed at which consumer decisions are made keeps increasing, and the time it takes for battles over wallet-share to be won or lost is shrinking rapidly. Every fundamental assumption about customers is now being challenged: how they shop, where they shop, and why they shop. In this rapidly evolving environment, understanding consumers’ behaviors is more critical than ever. The Customer of Tomorrow examines many of the changing behaviors, technologies, and expectations that companies must understand in order to build valuable and lasting relationships in the years to come. Drawn from the best of Knowledge@Wharton’s reporting, this volume in the Knowledge@Wharton Essentials series features stories addressing: Customer loyalty in the age of big data When more data doesn’t mean better customer service How to build loyal customers in the information age Why customer service is often the ignored side of social media When does it make sense to have a bricks & mortar location for customers

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    The Customer of Tomorrow

    Foreword by Barbara E. Kahn
    Read by Karen Saltus
    1.3 hrs • 7/1/15 • Unabridged
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  14. 7.9 hrs • 6/1/2015 • Unabridged

    While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove of data represents an immense prize for these companies. In economic terms, it is one of the most valuable assets on the planet. In All You Can Pay, Anna Bernasek and D.T. Mongan show how companies use what they know about you to determine how much you are willing to pay for certain products and services. Colleges calculate the price you pay based on the information revealed in the application almost all parents submit for federal aid. Hotels, sports events and health products and services are also using this strategy. The price of everything online—from airline tickets to toilet paper—now fluctuates from moment to moment. Through a toxic combination of price discrimination and cutting-edge technology, sellers can instantly change the price they charge an individual based on their calculations of demand and supply at that point in time. Online stores use your zip code to charge you a different price from someone in another zip code. Bernasek and Mongan offer a dire warning and demonstrate how big data threatens the very icon of the American way: the free market. The ability to understand consumers on a granular level, in real time, and simultaneously to customize the price each person is offered, shifts the balance of power away from the consumer so dramatically that the freedom of markets is at risk. The trend is alarming and, if left unchecked, the destination is clear. Yet consumers and companies can still choose a different path, and in this chilling and illuminating book, Bernasek and Mongan show us how.

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    All You Can Pay

    7.9 hrs • 6/1/15 • Unabridged
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  15. 5.7 hrs • 6/1/2015 • Unabridged

    Marketing today is out of control. With all the new marketing techniques accessible to the masses, it’s becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it’s a lot of noise. Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage, an approach to help cut through the clutter, stand out, and effectively build business. What’s needed is a timeless framework—a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement. It’s time to move the focus from social media and evangelists, sales and marketing alignment, and the latest hot cloud-based marketing tools, to what really counts: convincing customers to trust you with their business-not just once, but time and time again.

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    Marketing above the Noise

    5.7 hrs • 6/1/15 • Unabridged
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  16. 8.2 hrs • 2/1/2015 • Unabridged

    After years of sharing her small business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You’ll be excited and motivated to clearly state your difference to the world—and your neighborhood—while confidently selling yourself and your business. Through fifty low-cost, do-it-yourself tips, Sell Local, Think Global will help you:Figure out what makes you and your business truly different.Discover the secrets of “SoLoMo” marketing, both online and off.Spruce up your web and mobile presence by learning to love analytics.Walk boldly into the future by embracing social media and customer reviews.

    Available Formats: Download

    Sell Local, Think Global

    8.2 hrs • 2/1/15 • Unabridged
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