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New Business Enterprises

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  1. 2.8 hrs • 8/1/2016 • Unabridged

    Now you can learn How to Build Your Business from Brian Tracy, International speaker, consultant and bestselling author. In this essential audiobook, he will teach you: How to price your product for a competitive advantageThe most powerful ways to sell products and servicesEffective marketing strategiesHow to select the right peopleBusiness Success PrinciplesHow to make more sales

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    Building Your Business

    2.8 hrs • 8/1/16 • Unabridged
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  2. 2.8 hrs • 8/1/2016 • Unabridged

    Yes, the customer can pay all the bills. Let Brian Tracy, world-renowned international speaker, consultant, and bestselling author show you how. In The Customer Pays All the Bills listeners will learn how to: accurately determine customer needs,find more and better customers,use the best and cheapest ways to sell your product,attract more customers faster,get better advertising results, and increase your profits quickly.

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    The Customer Pays All the Bills

    2.8 hrs • 8/1/16 • Unabridged
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  3. 8.1 hrs • 8/1/2016 • Unabridged

    This 50th anniversary edition of Men, Machines, and Modern Times, though ultimately concerned with a positive alternative to an Orwellian 1984, offers an entertaining series of historical accounts taken from the nineteenth century to highlight a main theme: the nature of technological change, the fission brought about in society by such change, and society’s reaction to that change. Beginning with a remarkable illustration of resistance to innovation in the US Navy following an officer’s discovery of a more accurate way to fire a gun at sea, Elting Morison goes on to narrate the strange history of the new model steamship, the Wapanoag, in the 1860s. He then continues with the difficulties confronting the introduction of the pasteurization process for milk; he traces the development of the Bessemer process; and finally he considers the computer. While the discussions are liberally sprinkled with amusing examples and anecdotes, all are related to the more profound and current problem of how to organize and manage a system of ideas, energies, and machinery so that it will conform to the human dimension.

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    Men, Machines, and Modern Times

    8.1 hrs • 8/1/16 • Unabridged
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  4. 8.1 hrs • 6/14/2016 • Unabridged

    The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”—companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking, or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.

    Available Formats: Download, CD, MP3 CD
    Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead

    Play Bigger

    By Al Ramadan, Dave Peterson, and Christopher Lochhead, with Kevin Maney
    Read by Sean Pratt
    8.1 hrs • 6/14/16 • Unabridged
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  5. 5.5 hrs • 6/14/2016 • Unabridged

    A hands-on guide to the metrics that matter most to young tech startups In the early stages of a tech startup’s life, it’s hard to decipher the meaningful metrics from the distractions. How do you know if your product is working? Is it the number of new signups? Average amount of time spent on the site? Revenue, even if you don’t have a revenue model yet? In Scaling Lean, serial entrepreneur and author of the startup cult classic Running Lean Ash Maurya offers a tactical handbook for measuring and scaling a tech startup with maximum efficiency and efficacy. Maurya pairs real-world examples of startups like Airbnb and Dropbox with techniques and language from the manufacturing world to create a new model for measuring and describing an early stage startup’s success. Scaling Lean is an indispensable handbook for startup founders graduating from the incubator stage to build their business in the real world.

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    Scaling Lean

    5.5 hrs • 6/14/16 • Unabridged
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  6. 4.4 hrs • 3/1/2016 • Unabridged

    A guide to help make the most of your mid-career entrepreneurial pursuits … whether they were originally planned for or not. This complete guide explores the full range of questions and concerns voiced by mid-career entrepreneurs, including: how to get started after a lifetime of having other bosses, risks, and rewards of making the entrepreneurial leap, and the drawbacks to starting a business under the constraints of traditional start-up costs. Aspiring entrepreneurs will learn to: Recognize why the right business fit is so important.Understand the impact that proper funding can have on the future success of a business.Assess the financial risks and potential rewards of funding their business using a self-directed 401(k).Avoid common mistakes by learning through the experiences of others. Gain the needed confidence to act on making their dreams a reality. William Seagraves, a seasoned and serial entrepreneur himself, carefully deconstructs each part of the process so that the listener is able to honestly evaluate first themselves and second the unique mid-career business opportunity at hand. The audio includes wide-ranging advice from a financial professional who has helped hundreds of clients navigate the tricky waters of this mid-career change. This will be the go-to resource for the rapidly growing number of mid-career entrepreneurs.

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    Be Your Best Boss

    Read by Sean Pratt
    4.4 hrs • 3/1/16 • Unabridged
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  7. 8.7 hrs • 3/3/2015 • Unabridged

    Fully revised and updated, The Art of the Start 2.0 is Guy Kawasaki’s iconic, bestselling guide for startups of all kinds. Whether you’re an entrepreneur, intrapreneur, or not-for-profit leader, there’s no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki’s decades of experience as one of the most original and irreverent strategists in the business world. Since late 2004, The Art of the Start has been the essential guide for anyone starting anything, from a multinational corporation to a church group. From raising money to hiring the right people, from defining your positioning to creating a brand, from driving buzz to buzzing the competition, this audiobook will guide you through an adventure that’s more art than science—the art of the start.

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    The Art of the Start 2.0

    8.7 hrs • 3/3/15 • Unabridged
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  8. 4.7 hrs • 2/1/2015 • Unabridged

    At age ninety, Jack Smiley wasn’t thrilled with the community in which he retired so he built his own. Today it provides him with a net income of $40,000 each month. Famously, KFC’s sixty-five year-old Kentucky Colonel Harlan Sanders supplemented a paltry social security check by franchising his unique recipe for fried poultry. Past fifty, McDonald’s Ray Kroc made a similar trek in multiplying by many thousands a few popular, golden-arched hamburger stands from San Bernardino, California. Contrary to popular mythology, entrepreneurship is not spearheaded mostly by baby-faced, technology-savvy, post-adolescents whose brands include Facebook and Apple. According to a recent study fully eighty percent of all businesses are started-up by people over thirty-five. Amy Groth of the Business Insider cites these reasons that fortune favors the old: first, older entrepreneurs have more life and work experience. In some cases they have decades of industry expertise—and a better understanding of what it truly takes to compete, and succeed, in the business world. Second, they also have much broader and vaster networks. Even if an older entrepreneur is seeking to start a business in an entirely different industry, they have deep connections from all walks of life—for example, a brother-in-law could be the perfect COO. Third, those over fifty have acquired more wealth, a better credit history (which helps with securing loans), and are smarter with their finances.

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    The Forty-Plus Entrepreneur

    4.7 hrs • 2/1/15 • Unabridged
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  9. 2.4 hrs • 10/1/2014 • Unabridged

    Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names, no degree in linguistics required. The heart of the book is Watkins’ proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you’ll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

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    Hello, My Name Is Awesome

    2.4 hrs • 10/1/14 • Unabridged
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  10. 7.3 hrs • 8/1/2014 • Unabridged

    Twenty-four steps to success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special—they simply make great products. This audiobook will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven twenty-four-step framework that any industrious person can learn and apply. You will learn: Why the “F” word—focus—is crucial to a startup’s success Common obstacles that entrepreneurs face—and how to overcome them How to use innovation to stand out in the crowd—it’s not just about technology Whether you’re a first time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want.

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    Disciplined Entrepreneurship

    7.3 hrs • 8/1/14 • Unabridged
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  11. 7.2 hrs • 3/20/2014 • Unabridged

    In Launch!, serial entrepreneur Scott Duffy presents a plan for successfully launching your new business, product, or service. About 97 percent of a rocket’s fuel is used in the first three feet of its launch. The same is true in launching a new venture: those first few steps are absolutely critical and help determine which enterprises will take off. Duffy has developed a practical approach for turning your big idea into a thriving success by focusing on the crucial period immediately before, during, and after opening your doors (literally or online). His approach is based on his experiences working with top entrepreneurs like Tony Robbins and Richard Branson, who taught him how to balance the two key sides of entrepreneurship: the personal side, which includes personal finances, relationships, and health; and the business side, which includes raising capital, building teams, establishing partnerships, and closing sales. Duffy also draws on the true stories of other big names, such as Howard Schultz, Lou Holtz, and MC Hammer, to offer guidance on turning your vision into a full-fledged enterprise. Want to get your big idea to the market? In this playbook, Duffy has collected all of the lessons you need to successfully launch your business in 90 days.

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    Launch!

    7.2 hrs • 3/20/14 • Unabridged
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  12. 9.0 hrs • 2/1/2014 • Unabridged

    Weary of pink-slip anxiety and the never-ending money squeeze? Join the millions who are starting side-gig businesses, and taking back their financial futures! Do-it-yourselfers and solopreneurs are everywhere, launching eBay stores, artisanal eats, e-books, life coaching services, apps, tutoring businesses—you name it—on top of their regular jobs. They’re adding to their incomes, building safety nets, learning new skills, and finding a sense of fulfillment they never dreamed possible. One study found that more than a third of under-forty respondents had started supplemental businesses. And the trend extends further, as Baby Boomers eyeing retirement are turning to sideline endeavors to sustain their lifestyles. Get in on the action with The Economy of You, a groundbreaking book that both documents the exploding side-gig phenomenon and supplies how-to information for creating a lucrative venture of your own, including:Tips for figuring out the ideal side-gigIdeas for keeping start-up costs lowAdvice on juggling a fledgling enterprise and a full-time jobStrategies for finding your “tribe” and building a social networkBranding and marketing basics that bring resultsWhen and what to offer for freeAnd much more The Economy of You recounts story after story of people who are liberating themselves from financial strain. A deli employee who makes custom cakes at night. An instrument repairman who sells voice-overs on his website. A videographer who started a profitable publishing house on the side. Even the author’s own entrepreneurial journey, triggered by the job anxieties of a turbulent profession and income demands of a new baby. Her self-created series of financial planners, along with extra freelance work, supplied the additional revenue stream she needed. Your current job may be comfortable, but there’s no guarantee it will grow sufficiently to cover rising expenses—or even last beyond the next paycheck. It’s up to you to build stability by tapping into your inner entrepreneur and becoming a money-making engine. It’s empowering, gratifying, and surprisingly easy to do with The Economy of You.

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    The Economy of You

    9.0 hrs • 2/1/14 • Unabridged
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  13. 3.7 hrs • 12/15/2013 • Unabridged

    The Music of Your Heart is designed to help you tap into your own passions and create the life and freedom you’ve always wanted. This must-have audiobook provides the tools you need to: Achieve success and freedom as you build your business. Whether you are building your business on a part-time basis or this is your primary profession, you will find valuable tips and tools to assist you. The “freedom challenges” at the end of each chapter are designed to help you take action on what you learn as you listen to this audiobook. Dig deep and identify the “why” for starting your business. This foundational work is critical to network marketers or anyone taking the plunge to become an entrepreneur because there will be times you feel discouraged and maybe even want to quit. Your bigger “why” for doing this work will keep you motivated to continue, no matter what challenges you encounter. Seek balance between your personal and work lives. Identify where your personal life and work life are off balance by looking at nine distinct areas of development. Striking a balance is critical to success in all aspects of your life. Once you are aware of imbalances, you can “upgrade” these areas to support the ultimate lifestyle freedom you desire. Clarify your goals to work more productively. Plan and manage how you invest your time and resources in your business. As the CEO of your own company (yes, you are the CEO!), you don’t have anyone holding you accountable, telling you what to do or when and how to do it. This audiobook shares some tools that many other CEOs have used to help them run multimillion-dollar companies. Make use of “freedom challenges,” exercises designed to help you clarify, create, and support your path to freedom so you can build a successful business, live the life of your dreams, and help others do the same. Join Kathy Paauw as she shares her goal to help you tap into your own passions and create the life and freedom that you’ve always wanted. This book is her way of sharing what she’s learned along the way to her own path to freedom.

    Available Formats: Download, CD, MP3 CD
    The Music of Your Heart by Kathy Paauw

    The Music of Your Heart

    Foreword by Jack Canfield
    Read by Amy Faust
    3.7 hrs • 12/15/13 • Unabridged
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  14. 1 reviews 0 5 1 1 out of 5 stars 1/5 (1)
    3.6 hrs • 9/24/2013 • Unabridged

    Businesses stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world’s best idea still faces a devilish challenge: It must build the business of tomorrow without endangering the business of today. Vijay Govindarajan and Chris Trimble are the world’s leading authorities on the successful management of innovation. In Beyond the Idea, they distill more than a decade of research and insight into a practical, accessible, read-at-one-sitting handbook that offers invaluable guidance for anyone charged with making innovation happen: executives, managers, consultants, project leaders, and teams. Beyond the Idea shows exactly how to: • Build a team with a very particular structure, one that makes it possible to simultaneously build something new and sustain what exists • Manage any innovation initiative as a disciplined experiment • Implement three distinct models for moving from ideas to action Beyond the Idea is an essential book for any business that recognizes that innovation always has been, and always will be, the key to long term growth and vitality.

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    Beyond the Idea

    3.6 hrs • 9/24/13 • Unabridged
    1 reviews 0 5 1 1 out of 5 stars 1/5 (1)
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  15. 3.6 hrs • 8/13/2013 • Unabridged

    It’s not how good you are. It’s how well you tell your story. Big corporations might have huge marketing and advertising budgets but you’ve got a story. Your brand story isn’t just what you tell people. It’s what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of twenty keys that enable you to begin telling your brand’s story from the inside out. It’s the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve. The most successful brands in the world don’t behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty, and power profits. Isn’t it time you gave your customers a story to tell? The Fortune Cookie Principle will show you how.

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    The Fortune Cookie Principle

    3.6 hrs • 8/13/13 • Unabridged
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  16. 6.7 hrs • 6/11/2013 • Unabridged

    Finally, an answer to the ultimate business question: How do some companies achieve exceptional performance over the long term? In every sector, there’s an outlier. In the pharmaceutical industry, it’s Merck. In discount retail, it’s Family Dollar. It used to be Wrigley in candy and Maytag in appliances. Other superstars have been hidden in plain sight, like Heartland Express in trucking or Linear Technology in semiconductors. How do these exceptional companies deliver superior perfor­mance over the long run despite facing the same constraints as competitors? What are they doing differently? What can we learn from them? Michael E. Raynor and Mumtaz Ahmed have analyzed data on more than twenty-five thousand companies spanning forty-five years. Their five-year study began with a sophisticated statistical analysis to identify which companies have truly exceptional performance, 344 in all. In collaboration with teams of researchers, Raynor and Ahmed then put a carefully chosen representative sample of twenty-seven companies under the microscope to uncover what made the stand-out performers different. They found that exceptional companies, when faced with difficult decisions, follow three rules: • Better before cheaper. They rarely compete on price.• Revenue before cost. They drive profits through price and volume, not thrift.• There are no other rules. Everything else is up for grabs, and they are willing to change anything to remain true to the first two rules. The rules provide an indispensable compass that any company can use to chart its own path to greatness. Is it better to keep price down or invest in creating value that commands a higher price? Should you focus on talent and developing the abilities of your people or build processes to extend the capabilities of your organization? How about acquiring a sizable competitor to secure economies of scale—or a small start-up to gain access to new technology? According to Raynor and Ahmed, the right answers to these and just about every other question are the ones most closely aligned with the rules. The Three Rules is built on a powerful combinaa­tion of large-scale data analysis and in-depth case studies. Its guidance will increase the chance that your organization can become truly exceptional.

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    The Three Rules

    6.7 hrs • 6/11/13 • Unabridged
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