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Public Relations

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  1. 5.9 hrs • 6/1/2015 • Unabridged
    Available Formats: Download

    Damage Control

    5.9 hrs • 6/1/15 • Unabridged
  2. 8.9 hrs • 10/7/2014 • Unabridged

    In an age when scandal can destroy a company’s brand or anyone’s reputation in an instant, Glass Jaw is an Art of War guide to modern crisis management. In boxing terms, a tough-looking fighter who can’t take a punch is said to have a “glass jaw,” and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong and the strong are weak. Just consider this slate of recent reputational body blows: Toyota, Susan G. Komen, Paula Deen, Tiger Woods, Joe Paterno, BP, the Duke Lacrosse players, Lance Armstrong, and Anthony Weiner. Glass Jaw is a manifesto for these times, written by crisis management veteran Eric Dezenhall, who has spent three decades dealing with some of the most intense controversies, both known and … handled with discretion. In the current digital age, the fundamental nature of controversy is viral, rendering once-mighty organizations and individuals powerless against scandal. In Glass Jaw, Dezenhall analyzes scandal and demystifies the paper tiger “spin” industry, offering lessons, corrective measures, and counterintuitive insights, such as:How there really is no “getting ahead” of a bad story (and other clichés from the media)The perils of navigating the “fiasco vortex”The art (and transaction) of the public apologyWhy a crisis is not an opportunityThe Nixon Fallacy: if only he had just said “I screwed up,” the whole thing would have gone away (not a chance)How you are the enemy: the self-sabotage of selfies, tweets, emailing before thinking, technology creep, the privacy vacuum, and the industrialization of leaking. From the boardroom to the parenting messaging board, scandals erupt every day. Glass Jaw explains this changing nature of controversy and offers readers counterpunches to best protect themselves.

    Available Formats: Download

    Glass Jaw

    8.9 hrs • 10/7/14 • Unabridged
  3. 16.4 hrs • 7/1/2014 • Unabridged

    The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they’re eager to hear from you. This edition includes updated information, examples, and case studies plus an examination of newly popular tools such as infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn. David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded companies and was the Asia marketing director for Knight-Ridder, at the time one of the world’s largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, and nonprofit managers—as well as those working in marketing or publicity departments—to build a marketing and PR strategy to grow any business.

    Available Formats: Download
  4. 7.8 hrs • 4/1/2014 • Unabridged

    Media guru and Emmy Award–winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller, and Kenneth Cole—teaches you how to get your message across and get what you want with pitch perfect communication. McGowan is also a trusted advisor in the C-suites of tech companies like Facebook, Spotify, AirBnB, Dropbox, and Salesforce.com. Saying the right thing the right way can make the difference between sealing the deal and losing the account, getting a promotion, or getting a pink slip. It’s essential to be pitch perfect—to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language—both verbal and nonverbal. Pitch Perfect teaches youhow to overcome common communication pitfalls using McGowan’s simple Principles of Persuasion, which are highly effective and easy to learn, implement, and master. With Pitch Perfect you can harness the power of persuasion and have people not only listening closely to your every word but also remembering you long after you’ve left the room.

    Available Formats: Download, CD

    Pitch Perfect

    7.8 hrs • 4/1/14 • Unabridged
    Also: CD
  5. 2.6 hrs • 9/1/2013 • Unabridged

    Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts. In the world of customer centricity, there are good customers—and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, co-director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management, and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.

    Available Formats: Download

    Customer Centricity

    2.6 hrs • 9/1/13 • Unabridged
  6. 7.9 hrs • 12/4/2012 • Unabridged

    If you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook “like” worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simultaneously? How do you keep it all going around the clock? For more than a decade, author Jeremy Goldman has helped companies inject “social” into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook, Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others. The digital landscape offer unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social is an indispensable guide to connecting with customers in the brave new social frontier.

    Available Formats: Download

    Going Social

    7.9 hrs • 12/4/12 • Unabridged
  7. 8.0 hrs • 11/27/2012 • Unabridged

    Organizations are forever pouring creative energy into their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many forget that a brand, at its heart, is a promise to deliver results. If your brand experience fails to live up to that promise, customers will take their business elsewhere. Brand Real is a unique business strategy guide for making a brand’s promise stand up at every customer touchpoint. Packed with proven, repeatable management practices, the audiobook shows you how to establish a sound, simple brand platform while avoiding the needless complexity that has tripped up many promising companies. Author Larry Vincent presents cautionary tales from brands that have sputtered and failed, as well as instructive practices from brand giants such as Four Seasons, Apple, Google, Southwest Airlines, Flickr, and many others. With Brand Real you’ll learn how to connect the outward-facing elements of your brand logos, advertising, imagery, and communications directly to the core elements of business strategy and forge a powerful and lasting connection with your customers.

    Available Formats: Download

    Brand Real

    8.0 hrs • 11/27/12 • Unabridged
  8. 7.4 hrs • 11/27/2012 • Unabridged

    Good public relations is no longer just icing—it’s a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you’re a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies-including the BP oil spill and the launch of CitySlips—to glean the PR dos and don’ts for the new media world, covering both standard reputation maintenance and crisis management. They also show start-up companies and entrenched organizations how to use the power of word-of-mouth to jump-start business like never before. This is a wake-up call from two industry legends-for public relations professionals as well as entrepreneurs, CEOs, and anyone else tasked with representing their organization to the world. These new media lessons include: – Remember that research is cheaper, and more critical, than ever.– Don’t let the perfect be the enemy of the good-launch your idea before someone else does.– Don’t get so excited about social media that you forget about traditional media.– In a crisis, you are never offstage.– Never lie, never whine, and never try to predict the future!

    Available Formats: Download

    Rethinking Reputation

    7.4 hrs • 11/27/12 • Unabridged
  9. 6.5 hrs • 8/21/2012 • Unabridged

    We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results of their actions. Success is ultimately built on a foundation of character, communication, and trust. To accomplish our goals, people must believe in us. The Power of Reputation offers business people an action plan for creating the kind of reputation that generates trust, inspires confidence, and paves the way for lasting success. Listeners will discover how to:  – Identify and reinforce the values behind their reputation;– Earn respect by respecting others;– Engage people through constructive, open communication;– And build strong connections by personalizing their approach to everything they do. Featuring interviews with distinguished business figures and containing instructive real-world examples, this audiobook reveals how to leverage the remarkable power of a reputation rooted in authenticity.

    Available Formats: Download

    The Power of Reputation

    6.5 hrs • 8/21/12 • Unabridged
  10. 6.4 hrs • 7/19/2012 • Unabridged

    You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can. In today’s culture: • Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda• Bloggers are slaves to money, technology, and deadlines• Manipulators wield these levers to shape everything you read, see, and watch—online and off Why am I giving away these secrets? Because I’m tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I’m going to explain exactly how the media really works. What you choose to do with this information is up to you.

    Available Formats: Download

    Trust Me, I’m Lying

    6.4 hrs • 7/19/12 • Unabridged
  11. 6.7 hrs • 4/24/2012 • Unabridged

    Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers’ needs and preferences. Drawing on the latest research in the exploding field of positive psychology, renowned Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan:The feel-good method: use the experience of pleasure and positive emotion to hook new customers, and watch those feel-good moments transform an impulse buyer into a committed loyalist.The values-and-meaning method: attract passionate customers by appealing to their core values, like being socially responsible, protecting the environment, or living a simple life.The engagement method: get customers to notice a unique or limited offer, immerse them in the experience, and have them share it with friends and family. Schmitt shows marketers, brand managers, and entrepreneurs how to design an authentic and successful campaign that will reach, grow, and sustain a devoted base of customers.

    Available Formats: Download

    Happy Customers Everywhere

    By Bernd H. Schmitt, with Glenn Van Zutphen
    Read by Walter Dixon
    6.7 hrs • 4/24/12 • Unabridged
  12. 6.0 hrs • 10/4/2011 • Unabridged

    We all know that networking is important for success, but the networking tactics we read about take a lot of work—and can feel so phony! Wouldn’t it be great if you could network in a more relaxed, authentic way? The 11 Laws of Likability reveals a painless new way to network that’s based on one simple truth: people do business with people they like. In this empowering audiobook, you’ll learn how to identify and accentuate your most likable characteristics, and also how to: – Start conversations and keep them going with ease;– Avoid coming across as manipulative or self-serving;– Convert acquaintances into friends;– Tweak your own personal style to enable engaging interactions with different kinds of people;– Stay in others’ minds long after your initial meeting;– And more! Featuring real-life scenarios and packed with activities and self-assessment quizzes, this powerful yet down-to-earth audiobook will help bring to light all of your natural likability—and give you easy, comfortable methods for creating honest, enjoyable interactions that become “wins” for you and for all parties involved.

    Available Formats: Download

    The 11 Laws of Likability

    6.0 hrs • 10/4/11 • Unabridged
  13. 7.7 hrs • 11/8/2010 • Unabridged

    There's no question that the Internet has changed the way we do business-especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it's easier than ever to reach customers, it's less likely that they'll listen. Today, the most valuable online currency isn't the dollar, but trust itself. At the same time, social networks and personal connections have far more influence on consumers than your marketing messages ever will-unless your business knows how to harness them. In Trust Agents, two social media veterans show you how to tap into the power of these networks to build your brand's influence, reputation, and profits. Trust agents aren't necessarily marketers or salespeople; they're the digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business's reputation. This audio book will show you how to build profitable relationships with trust agents, or become one yourself.

    Available Formats: Download

    Trust Agents (Revised and Updated)

    7.7 hrs • 11/8/10 • Unabridged
  14. 9.3 hrs • 9/1/2009 • Unabridged

    Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you’re a small-business owner, entrepreneur, or undercapitalized beginner seeking an edge in a highly competitive arena, it’s unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You’ll learn how to think like a publicist and map out the perfect strategy for success. 

    Available Formats: Download, CD, MP3 CD, Digital Rental
    Guerrilla P.R. 2.0 by Michael Levine

    Guerrilla P.R. 2.0

    9.3 hrs • 9/1/09 • Unabridged
    Also: CD, MP3 CD, Digital Rental
  15. 8.7 hrs • 9/1/2009 • Unabridged

    Every Fortune 500 corporation, movie star, and scandal queen can attest to the fact that a good publicist is essential to building success and maintaining public support. If you are a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, here are the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. Using case histories and tips from his own experiences, Levine shows you how to think like a publicist and map out a strategy for success.

    Available Formats: Download, CD, MP3 CD, Digital Rental
    Guerrilla P.R. by Michael Levine

    Guerrilla P.R.

    Foreword by Melvin Belli
    8.7 hrs • 9/1/09 • Unabridged
    Also: CD, MP3 CD, Digital Rental
  16. 1.1 hrs • 9/1/2008 • Unabridged

    Discover step-by-step exactly how to use the media to get free coverage and publicity for your business, your product or service. There’s no faster, easier, cheaper way to boost your business sales. Here’s everything you need to know to get started now—from the press release to the media interview, it’s all covered in detail here. Get Power Publicity and start your money-making media blitz right now. Learn how to play “the publicity game” and watch your visibility and sales skyrocket. Get this audiobook and discover the inside secrets you must know to promote yourself for free in the media.

    Available Formats: Download, Digital Rental

    Power Publicity

    1.1 hrs • 9/1/08 • Unabridged
    Also: Digital Rental
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