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Advertising & Promotion

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  1. 7.1 hrs • 1/21/2015 • Unabridged

    Corporations have found a new resource to be mined for profit: our children. In this shocking and indelible behind-the-scenes journey, Joel Bakan, acclaimed author and award-winning maker of the renowned film and international bestselling book The Corporation, uncovers the astonishing degree to which companies exploit the special vulnerabilities of children, manipulate parents’ fears, and operate with callous disregard for children’s health and well-being. The problem today, Bakan reveals, is that business interests have made protecting children extremely difficult. Corporations pump billions into rendering parents and governments powerless to shield children from an unrelenting commercial assault, with the result that after a century of progress, during which protective laws and regulations were widely promulgated, children are once again exposed to substantial harms at the hands of economic actors. Childhood Under Siege leaves no room for doubt that this assault on childhood is a major crisis of our time. A powerful manifesto for urgent change, it empowers us to shield our own children while offering concrete and realistic proposals for legal reforms that would protect all children from these predatory practices.

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    Childhood Under Siege

    7.1 hrs • 1/21/15 • Unabridged
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  2. 5.8 hrs • 12/1/2014 • Unabridged

    Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces storyscaping as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This audiobook describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer’s story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand’s purpose, understand the emotional desires of your consumers, and more. Storyscapingshows how to map how the consumer engages with a category and product/service;explains how to develop an organizing idea and creative plan for an immersive storyscape experience;defines the role of marketing channels around the organizing idea; andestablishes how technology can be applied to the experience. Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand.

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    Storyscaping

    5.8 hrs • 12/1/14 • Unabridged
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  3. 3.1 hrs • 4/22/2014 • Unabridged

    There are laws of nature, so why shouldn’t there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership to The Law of the Category to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

    Available Formats: Download, CD

    The 22 Immutable Laws of Marketing

    3.1 hrs • 4/22/14 • Unabridged
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    Also: CD
  4. 8.1 hrs • 4/22/2014 • Unabridged

    This marketing classic has been expanded to include new commentary and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

    Available Formats: Download, CD

    The 22 Immutable Laws of Branding

    8.1 hrs • 4/22/14 • Unabridged
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    Also: CD
  5. 8.2 hrs • 5/21/2013 • Unabridged

    As a small-business owner or solo entrepreneur, you wear many hats—perhaps the most important of which is marketer. But these days, with so many new ways to reach customers and clients—and only so much time in the day—it’s hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO?  Small business marketing doesn’t have to be a mystery. It’s just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that “only action creates results.” Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense audiobook reveals how to: • Avoid blah, blah, blah marketing• Use magnetic marketing strategies that pull (not push) qualified prospects into your world• Get noticed using the power of 3PR• Position yourself as the go-to expert in your field• Become the obvious choice by building your Thought Leadership Platform• Do social media right• Zero in on your customers’ pain and gain factors• Learn to speak prospect language about prospect problems• Generate a steady stream of referrals• Identify and focus on high-payoff marketing activities• Gain clarity, confidence, and control so you sell more—more easily and more often• Cultivate and leverage enthusiastic advocates• And more

    Available Formats: Download

    Do It! Marketing

    8.2 hrs • 5/21/13 • Unabridged
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  6. 6.3 hrs • 9/17/2012 • Unabridged

    All you’ve heard about the crazy world of advertising doesn’t even come close. From the top ad people all over the world—the ones who create the best television commercials and ads: the ones you love, the ones you remember, the ones you wish you had thought of yourself—come their own stories, in their own words, about the first work they ever did … and lived to talk about, barely. They talk about the zaniness and craziness; they talk about the good guys and the bad girls, and vice versa; they talk about things you think can only happen on television or in the movies but actually happened to these people. You may not believe what you hear, but in the ad world, you may not believe what you see, either. Here are some of the top creative leaders whose stories you’ll hear: Mark Fitzloff (Partner, Co-Executive Creative Director, Wieden & Kennedy, Portland) Susan Credle (Chief Creative Officer, N.A., Leo Burnett) Janet Kestin (Co-Founder, SWIM, Canada) Wayne Best (Co-Founder, COG NYC) Carlos Vaca (President, Chief Executive Officer, BBDO Mexico) Roger Baldacci (EVP, Executive Creative Director, Arnold Worldwide) R. Vann Graves (EVP, Executive Creative Director, McCann Worldgroup, New York) Robert Clifton, Jr. (Former Executive Creative Director, Burrell Communications) Rob Strasberg (Co-CEO, Chief Creative Officer, DONER) David Baldwin (Lead Guitar, Baldwin &) William Rosen (Consulting Partner, VSA Partners) Matt Eastwood (Chief Creative Officer, DDB, New York) Marcus Rebeschini  (Chief Creative Officer, Asia, Young & Rubicam) Kevin McKeon (Executive Creative Director, StrawberryFrog, New York) Kevin Roddy (Chairman/Chief Creative Officer, Riney, SF, Chairman, The One Club) Gerry Human (Executive Creative Director, Ogilvy & Mather, London) Jamie Barrett (Partner, Executive Creative Director, Goodby, Silverstein & Partners) Dom Maiolo (Executive Creative Director, Leo Burnett, Chicago) Darren Moran (Former Chief Creative Officer, draftfcb, New York)

    Available Formats: Download, CD, MP3 CD, Digital Rental
    My First Time by Phil Growick

    My First Time

    6.3 hrs • 9/17/12 • Unabridged
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    Also: CD, MP3 CD, Digital Rental
  7. 5.2 hrs • 7/15/2012 • Abridged

    Often Wrong, Never in Doubt is an inspirational book from one of America’s most colorful and exciting entrepreneurs. Donny Deutsch lays out the core principles that propelled him to create tremendous wealth, build a huge and influential business, and become a national personality. Using inside stories of the media, the advertising industry, and a youth spent growing up on the streets of New York, Donny gives the commonsense bottom line that he has learned along the way, broken down into real, relevant and inspiring lessons that will be useful to everyone from the front-line sales person to the middle manager to the successful corporate executive. Under Donny Deutsch’s leadership as Chairman & Chief Executive Officer of Deutsch Inc., the company has grown into the nation’s premier cutting-edge advertising agency. Donny recently launched a hip and irreverent CNBC talk show, The Big Idea with Donny Deutsch, which examines issues in pop culture, business, politics, the arts, and sports. He is also managing partner of the independent film production company Deutsch Open City. In presidential politics he was a lead member of the successful Clinton/Gore communications team. A graduate of the Wharton School at the University of Pennsylvania, Donny now serves on two prestigious boards: UPenn School of Social Work’s Executive Committee and the Michael J. Fox Parkinson’s Foundation’s board of directors.

    Available Formats: Download

    Often Wrong, Never in Doubt

    5.2 hrs • 7/15/12 • Abridged
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  8. 8.7 hrs • 7/15/2012 • Unabridged

    What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination, the most powerful way to influence decision making, is more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust. Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating. To explore and explain fascination’s irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology, and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers to emerge with deeply rooted patterns for why and how we become captivated. Hogshead reveals why the Salem witch trials began with the same fixations as those in Sex and the City, how Olympic athletes are subject to obsessions similar to those of fetishists, how a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble, and why a billion-dollar “Just Say No” program actually increased drug use among teens by activating the same “forbidden fruit” syndrome as a Victoria’s Secret catalog. Whether you realize it or not, you’re already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This audiobook will show you.

    Available Formats: Download

    Fascinate

    8.7 hrs • 7/15/12 • Unabridged
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  9. 0 reviews 0 5 5 5 out of 5 stars 5/5
    1.6 hrs • 7/15/2012 • Abridged

    Branding. Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace. The only question is, how do you do it? Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes. Pairing the brand-blazing strategies from the world's best -- like Coca-Cola, Xerox, and Starbucks -- with the world-renowned marketing savvy of bestselling author, Al Ries, and his daughter Laura Ries, The 22 Immutable Laws of Branding builds on the huge international success of The 22 Immutable Laws of Marketing and provides the expert insight you seek on business's hottest topic in less time than an airplane ride. Find out: –Why you will fail to create a brand through advertising, sales promotion, public relations or fancy packaging –How to define your category. . . even if you're not first to market –How overbranding equals underwhelming –Why good old-fashioned publicity may be the missing link in the brand-building process –Why giving your brand the right name is perhaps more important than the brand itself And perhaps most important of all: –How to own a word in the mind of the consumer. Smart and accessible, The 22 Immutable Laws of Branding provides the ammo you need to dominate your category and turn your product or service into a world-class brand.

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    The 22 Immutable Laws of Branding

    Read by Al Ries and Laura Ries
    1.6 hrs • 7/15/12 • Abridged
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  10. 3.1 hrs • 7/15/2012 • Abridged

    As we move into the twenty-first century the most important question for businesses everywhere is: What are we going to do about the Internet? The two most qualified people in the country to answer that question may be Al Ries and Laura Ries. Not only are they the authors of the BusinessWeek bestseller The 22 Immutable Laws of Branding, they are also consultants to dozens of Fortune 500 companies. This book is the result of their hands-on work with both large and small companies as well as Internet start-ups and established Internet brands. Brash, bold, and mercifully succinct, The 11 Immutable Laws of Internet Branding is the definitive text for businesses eager to jump on the Internet expressway. In the book you’ll learn why: – The Internet can be a business or a medium for your brand, but not both. – Interactivity is the single most important ingredient of any Internet site. – The kiss of death for an Internet brand is a common name. – Being second in a category is tantamount to being nowhere. – You have to be fast. You have to be first. You have to be focused. – Everyone is talking about convergence while just the opposite is happening. The 11 Immutable Laws of Internet Branding will also give you tangible information on how to successfully build your company, product, service, or self into a hot and profitable brand on the Internet. Specifically you’ll learn how to: – Build a brand that will dominate a category over an extended period of time. – Find a proper name (instead of a common one) for your Website. – Take your brand into the global marketplace. – Avoid the biggest mistake in Internet branding: the belief that you can do everything. – Take advantage of the transformations that will occur in all aspects of life, thanks to the power of the Internet. With characteristic counterculture observations and signature marketing savvy, Ries and Ries bring their expertise to branding on the Internet, the most challenging problem in the world of marketing today. No one who wants to turn a brand into a global phenomenon should ignore their sage advice.

    Available Formats: Download

    The 11 Immutable Laws of Internet Branding

    Read by Al Ries and Laura Ries
    3.1 hrs • 7/15/12 • Abridged
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  11. 5.5 hrs • 2/28/2012 • Unabridged

    Mad Women is a tell-all account of life in the New York advertising world of the 1960s and 70s from Jane Maas, a female copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad Men. Fans of the show are dying to know how accurate it is: did people really have that much sex in the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally yes. And her book, based on her own experiences and countless interviews with her peers, gives the full stories, from the junior account man whose wife nearly left him when she found the copy of Screw magazine he’d used to find “entertainment” for a client, to the Ogilvy & Mather agency’s legendary annual sex-and-booze-filled Boat Ride, from which it was said no virgin ever returned intact. Wickedly funny and full of juicy inside information, Mad Women also tackles the tougher issues of the era, such as equal pay, rampant jaw-dropping sexism, and the difficult choice many women faced between motherhood and their careers.

    Available Formats: Download

    Mad Women

    5.5 hrs • 2/28/12 • Unabridged
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  12. 18.5 hrs • 12/13/2011 • Unabridged

    With a new Afterword to the 2002 edition. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement. As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today’s schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald’s workers are risking their jobs to join the Teamsters, and how “culture jammers” utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in “Joe Chemo” for “Joe Camel”). No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing. “This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable.”—Naomi Klein, from her Introduction

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    No Logo

    18.5 hrs • 12/13/11 • Unabridged
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  13. 0 reviews 0 5 5 5 out of 5 stars 5/5
    10.7 hrs • 9/20/2011 • Unabridged

    Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.  Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:  • New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!  • Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).  • How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.  • The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).  • How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles.  • How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.  • What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.  • And much, much more.  This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever. 

    Available Formats: Download

    Brandwashed

    10.7 hrs • 9/20/11 • Unabridged
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  14. 3.1 hrs • 8/18/2010 • Unabridged

    THE GRATEFUL DEAD—Rock Legends, Marketing Pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to cocreate the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead’s approach you can apply to your business. Find out how to make your fans equal partners in your journey, “lose control” to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

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  15. 13.5 hrs • 6/20/2010 • Unabridged

    The story of the decline and crash of Saatchi & Saatchi is a universal tale of corporate greed and ineffective management. It is the story of an ugly, publicly-fought civil war in an industry that is supposed to know the steep price paid for an image run amok. The book also details changes in advertising in the 1980s, such as the merger mania and ad agency consolidations that swept Madison Avenue, including the British takeover of major agencies. The Saatchi & Saatchi story has caught the attention of the world. The events at the new agency set up by Maurice, as well as the company he left behind, still makes headlines. Goldman has conducted more than 100 interviews with, among others, the Saatchi brothers, their childhood friends, ex-business associates, and past clients, making this a richly-detailed and authoritative look at the world’s flashiest industry.

    Available Formats: CD, MP3 CD

    Conflicting Accounts

    13.5 hrs • 6/20/10 • Unabridged
    CD
    Also: MP3 CD
  16. 11.5 hrs • 4/1/2010 • Unabridged

    Learn how to use news releases, blogs, podcasting, viral marketing, and online media to reach buyers directly. The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely. The New Rules of Marketing and PR 2.0 shows you how to leverage the potential that web-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches. Finally, you can speak directly to customers and buyers, establishing a personal link with those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget advertising campaign. Rather than bombard them with advertising they’ll likely ignore, you can focus on getting the right message to the right people at the right time.

    Available Formats: Download

    The New Rules of Marketing & PR 2.0

    11.5 hrs • 4/1/10 • Unabridged
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