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  1. 9.9 hrs • 9/20/2016 • Unabridged

    An investigation of how the digital revolution is fundamentally changing our concept of work, and what it means for our future economy. None of us has ever lived through an industrial revolution. Until now. Digital technology is transforming every corner of the economy, fundamentally altering the way things are done, who does them, and what they earn for their efforts. In The Wealth of Humans, Economist editor Ryan Avent brings up-to-the-minute research and reporting to bear on the major economic question of our time: can the modern world manage technological changes every bit as disruptive as those that shook the socioeconomic landscape of the 19th century? Traveling around the world, Avent investigates the meaning of work today: how technology is rendering time-tested business models outmoded and catapulting workers into a world indistinguishable from that of a generation ago. Our conceptions of the relationships between capital and labor and between rich and poor have been overturned. Past revolutions required rewriting the social contract, as will this one. Avent looks to the history of the Industrial Revolution and the work of numerous experts for lessons in reordering society. The future needn’t be bleak, but as The Wealth of Humans explains, we can’t expect to restructure the world without rethinking what an economy should be.

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    The Wealth of Humans

    9.9 hrs • 9/20/16 • Unabridged
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  2. 5.8 hrs • 9/19/2016 • Unabridged

    7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last forty years into practical new techniques for effective persuasion. Whether your goal is to persuade one person—a husband, child, or boss—or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to:unearth the motivation that actually changes a behavior like smoking, voting, or buying, even if the person(s) doesn’t know why they do what they do;tap into the mental process that gives religious symbols, political symbols, and commercial logos their power;make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional; and transform your candidate, service, or product into the one people want to buy by utilizing what psychologists call the “fundamental attribution error.”

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    7 Secrets of Persuasion

    5.8 hrs • 9/19/16 • Unabridged
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  3. 7.5 hrs • 9/6/2016 • Unabridged

    The best companies and most successful salespeople live by a three-word mantra—"it’s all about them"—because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.

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    All about Them

    7.5 hrs • 9/6/16 • Unabridged
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  4. 5.0 hrs • 8/16/2016 • Unabridged

    Can a book actually help you close more sales? Yes it can! Sales Success is the book that shapes sales careers. With this sales fable, listeners will learn sales strategies used and recommended by members of the sales Hall of Fame, including Zig Ziglar, Tom Hopkins, and Scott McKain. Discover why sales success happens for the earnest student … and why it doesn’t for the rest. Come along with master storyteller Mark Bowser as he takes you on a journey of discovering ultimate sales success. In Sales Success, you will meet Digger Jones, the mentor we all wished we had. Follow along as Digger teaches, motivates, and inspires his young protégé from failure to the heights of sales achievement … and how you can apply these lessons to your own sales journey.

    Available Formats: Download, CD, MP3 CD, Digital Rental
    Sales Success by Mark Bowser

    Sales Success

    By Mark Bowser, with Zig Ziglar, Tom Hopkins, and Scott McKain
    Read by Liv Montgomery 
    5.0 hrs • 8/16/16 • Unabridged
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    Also: CD, MP3 CD, Digital Rental
  5. 10.8 hrs • 7/26/2016 • Unabridged

    The hugely popular bestselling authors of The Oz Principle take readers to the next level of experiencing the results of personal and team accountability by revealing the sixteen accountability traits that lie at the heart of success for individuals and organizations. They also provide practical advice on how to “fix it” and get back on track for turning in the kinds of results that make careers and transform organizations. Since it was originally published in 1994, The Oz Principle has become the worldwide bible on accountability. Now Roger Connors and Tom Smith, along with field practitioners Craig Hickman, Tracy Skousen, and Marcus Nicolls, add another important plank in the Oz Principle series. In Fix It, the authors present the startling results of their Workplace Accountability Study—conducted over three years, involving more than forty thousand participants from organizations across the globe: the most comprehensive study on workplace accountability ever conducted. When accountability is not working on the job, in the team or the organization as a whole, everyone is left asking how to fix it. Using never-before-published research and firsthand stories and practices from more than one hundred respected global executives, Fix It provides a practical and definitive guide that will become the troubleshooting handbook of choice, designed to assist the reader in knowing exactly how to fix it and get real results.

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    Fix It

    10.8 hrs • 7/26/16 • Unabridged
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  6. 6.8 hrs • 6/28/2016 • Unabridged

    The Leadership Campaign is a playbook for winning in the reality of today’s competitive global business environment. Each of the ten steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors’ company to apply to their political campaigns what the authors knew about business communication and marketing strategy. Then, in 1984, Steve Jobs asked them to build the “Campaign Model” for Apple, putting Jobs upfront as his company’s perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business. Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company. The Leadership Campaign will help you put these winning strategies to work for your company and your career. You will learn:Success-building communications skills used to train political leaders and CEOs around the world.Proven strategies to take control of the competitive dialogue and never let go.How to go for the win, the whole win, and nothing but the win for you and your company.

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    The Leadership Campaign

    6.8 hrs • 6/28/16 • Unabridged
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  7. 6.6 hrs • 6/28/2016 • Unabridged

    For many marketing professionals, “science” is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people’s minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You’ll learn:The surprising unconscious side of brands.The biggest myths about consumer psychology.The real role of emotions in building brands.Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to “seduce” customers and grow their businesses.

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    Brand Seduction

    6.6 hrs • 6/28/16 • Unabridged
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  8. 5.5 hrs • 6/14/2016 • Unabridged

    A hands-on guide to the metrics that matter most to young tech startups In the early stages of a tech startup’s life, it’s hard to decipher the meaningful metrics from the distractions. How do you know if your product is working? Is it the number of new signups? Average amount of time spent on the site? Revenue, even if you don’t have a revenue model yet? In Scaling Lean, serial entrepreneur and author of the startup cult classic Running Lean Ash Maurya offers a tactical handbook for measuring and scaling a tech startup with maximum efficiency and efficacy. Maurya pairs real-world examples of startups like Airbnb and Dropbox with techniques and language from the manufacturing world to create a new model for measuring and describing an early stage startup’s success. Scaling Lean is an indispensable handbook for startup founders graduating from the incubator stage to build their business in the real world.

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    Scaling Lean

    5.5 hrs • 6/14/16 • Unabridged
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  9. 6.7 hrs • 5/24/2016 • Unabridged

    When he was twenty-four years old, Mark Aardsma was fired in a downsizing. He had little in the way of savings. But instead of panicking and seeking to land a new job immediately, he sat down and began to invest his time and money differently. By the time he was thirty-four, he had multiplied his limited savings a thousand fold and controlled a multi-million-dollar portfolio of businesses and other investments. The notes he took as he made his idiosyncratic journey have now been expanded into a detailed guidebook for anyone aspiring to a bigger and better future. In Investing with Purpose, you will learn how to:use all your resources to build your future, especially your precious, limited time. avoid the emotional pitfalls that lead smart investors to make bad decisions. face your fear and take reasonable risks to capitalize on your best opportunities. apply your unique investment advantages—the only reliable path to superior results Investing with Purpose will inspire you to use what you have to create the future you want. Whether your goal is to get rich, protect the rainforest, or just improve the neighborhood, this book will help you get there.

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    Investing with Purpose

    6.7 hrs • 5/24/16 • Unabridged
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  10. 2.9 hrs • 5/18/2016 • Unabridged

    Trust is the glue that holds an organization together. It turns secrecy into transparency, micromanagement into empowerment, and conflict into creativity. With it, a tiny company like John Deere grew into a worldwide leader. Without it, a giant corporation like Enron toppled. In The 10 Laws of Trust, JetBlue chairman Joel Peterson explores how a culture of trust gives companies an edge. Consider this: What does it feel like to work for a firm where leaders and colleagues trust one another? Freed from micromanagement and rivalry, every employee contributes his or her best. Risk-taking and innovation become the norm. And, as Peterson notes, “When a company has a reputation for fair dealing, its costs drop: trust cuts the time spent second-guessing and lawyering.” In clear, engaging prose, highlighted by compelling examples, Peterson details how to establish and maintain a culture of trust. Steps include:Start with integrityInvest in respectEmpower everyoneRequire accountabilityCreate a winning visionKeep everyone informedBudget in line with expectationsEmbrace conflictForget “you” to become an effective leader With this book in hand, you’ll be able to plant the seeds of trust—and reap the rewards of reputation, profits, and success.

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    The 10 Laws of Trust

    Read by James Foster
    Foreword by Stephen M. R. Covey
    2.9 hrs • 5/18/16 • Unabridged
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  11. 4.3 hrs • 5/17/2016 • Unabridged

    Marketing in today’s digital age has become overwhelmingly complex—but it doesn’t have to be. Success lies in stepping above of the clutter and understanding the new principles of digital marketing. To this complicated and fast-moving world, bestselling author, renowned marketer, and award-winning entrepreneur Shama Hyder brings her uniquely Zen approach—separating out the critical from the trivial and the foundational rules from the ephemeral gimmicks. Offering five essential principles that crack the code on marketing successfully in today’s ecosystem, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you not only regain your sanity, but learn how to spot opportunities to grow your organization and brand in the midst of marketplace chaos. In Momentum, Shama draws on her experience guiding clients ranging from small businesses to Fortune 100s to demystify the marketing landscape and provide you with the digital foresight you need to operate effectively in an increasingly digital world. Using key principles, she demonstrates how to transform your current approach into an effective, struggle-free, ROI-driven strategy. Before you invest in another marketing strategy, take a step back. Don’t waste enormous amounts of time, energy, and money on the wrong strategies and approach for your customers, industry, and market. Whether you’re a young business or an established company, let Momentum teach you how to thrive.

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    Momentum

    4.3 hrs • 5/17/16 • Unabridged
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  12. 4.3 hrs • 5/16/2016 • Unabridged

    At the highest level of any pursuit, the difference between the two top performers in a contest is always mental. One holds it together—while the other falls apart. The same is true in business. Whether you are confronting a crisis, making a pitch, negotiating a deal, or facing a deadline, your mindset can give you the edge. When the Pressure’s On brings peak performance principles to the boardroom, revealing five core mental skills that enable professionals to excel while under duress: • Goal setting—become mission-driven• Adaptive thinking—replace negative thoughts with positive ones• Stress/energy management—keep your cool no matter what• Attention control—maintain focus despite distractions• Imagery—see success before it happens. Together, the skills form the core of this complete brain-training program, packed with guidelines, examples, exercises, assessments, and the latest advances in biofeedback and neuroscience. By learning to harness the power of your mind, you’ll achieve extraordinary results when it matters most.

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    When the Pressure’s On

    4.3 hrs • 5/16/16 • Unabridged
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  13. 7.5 hrs • 5/3/2016 • Unabridged

    Amid today’s proliferating channels of instant communication, one singular skill has emerged as the most essential way to communicate: a brief, polished, live-audience video talk. Since taking over TED in the early 2000s, Chris Anderson has tapped the world’s most brilliant individuals to share their expertise. Anderson discovered early on that the key to getting an audience to sit up and pay attention is to condense a presentation into eighteen minutes or less, and to heighten its impact with a powerful narrative. In other words, to tell a terrific story. TED Talks is chock full of personal presentation suggestions from such TED notables as Sir Ken Robinson, Mary Roach, Amy Cuddy, Bill Gates, Elizabeth Gilbert, Dan Gilbert, Matt Ridley, and dozens more—everything from how to distill your speech’s content to what you should wear on stage. This is a lively, fun read with great practical application from the man who knows what goes into a great speech. In TED Talks Anderson pulls back the TED curtain for anyone who wants to learn from the world’s best on how to prepare a top-notch presentation.

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    TED Talks

    7.5 hrs • 5/3/16 • Unabridged
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  14. 0.9 hrs • 5/1/2016 • Unabridged

    Learn how to create a clear path to success with an efficient and collaborative team. Everyone has something to offer, you simply need to identify what each of your team members uniquely provides. Uncover your best qualities and imagine the goals that you can achieve with a group of equally talented individuals. No task is too big and no company is too small for a celebrated and strong team. This book is filled with team-building tips, real-life stories, and helpful quotes to begin your shared success. Share your vision and engage with your team members to create an environment that promotes and promises success!

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    Companies Don't Succeed, People Do

    Read by Tom Parks
    0.9 hrs • 5/1/16 • Unabridged
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  15. 5.3 hrs • 4/19/2016 • Unabridged

    How important is luck in economic success? No question more reliably divides conservatives from liberals. As conservatives correctly observe, people who amass great fortunes are almost always talented and hardworking. But liberals are also correct to note that countless others have those same qualities yet never earn much. In recent years, social scientists have discovered that chance plays a much larger role in important life outcomes than most people imagine. In Success and Luck, bestselling author and New York Times economics columnist Robert Frank explores the surprising implications of those findings to show why the rich underestimate the importance of luck in success—and why that hurts everyone, even the wealthy. Frank describes how, in a world increasingly dominated by winner-take-all markets, chance opportunities and trivial initial advantages often translate into much larger ones—and enormous income differences—over time; how false beliefs about luck persist, despite compelling evidence against them; and how myths about personal success and luck shape individual and political choices in harmful ways. But, Frank argues, we could decrease the inequality driven by sheer luck by adopting simple, unintrusive policies that would free up trillions of dollars each year—more than enough to fix our crumbling infrastructure, expand healthcare coverage, fight global warming, and reduce poverty, all without requiring painful sacrifices from anyone. If this sounds implausible, you’ll be surprised to discover that the solution requires only a few, uncontroversial steps. Compellingly readable, Success and Luck shows how a more accurate understanding of the role of chance in life could lead to better, richer, and fairer economies and societies.

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    Success and Luck

    5.3 hrs • 4/19/16 • Unabridged
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  16. 8.6 hrs • 4/4/2016 • Unabridged

    The average customer spends less than 5 percent of their time engaged in the buying of products and services … meaning that sales professionals who focus solely on the moment of the sale have made a fatal miscalculation. Featuring instructional case studies from companies including Panasonic, Hilton, Merck, and Honeywell, this evidence-based book provides readers with a proven methodology for driving success before, during, and after every sale. Embracing the entire customer life cycle, Beyond the Sales Process reveals twelve essential strategies including:Study your customerGive them compelling reasons to engageBuild a vision for them of their own successUnderstand your customers’ drivers, objectives, and challengesAchieve alignmentCreate and realize valueLearn from your results to cultivate lasting—and mutually beneficial relationships Reinforced by research from DePaul University, CSO Insights, Aberdeen Group, SAMA, and others, this book will help you to grow with your customers—and take your sales performance to a whole new level.

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    Beyond the Sales Process

    8.6 hrs • 4/4/16 • Unabridged
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