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Retailing

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  1. 8.6 hrs • 3/3/2015 • Unabridged

    A bestselling journalist delivers the never-before-told story of the plush-animal craze that became the mania of the 1990s In the annals of consumer crazes, nothing compares to Beanie Babies. In just three years, collectors who saw the toys as a means of speculation made a billionaire of creator Ty Warner, an eccentric college dropout—without advertising or big-box distribution. Beanie Babies were ten percent of eBay’s sales in its early days, with an average selling price of $30—six times the retail price. At the peak of the bubble in 1999, Warner reported a personal income of $662 million—more than Hasbro and Mattel combined. The end of the craze was swift and devastating, with “rare” Beanie Babies deemed worthless as quickly as they’d once been deemed priceless. Zac Bissonnette draws on hundreds of interviews, including a visit to a man who lives with his 40,000 Ty products and an in-prison interview with a guy who killed a coworker over a Beanie Baby debt, for the first book on the strangest speculative mania of all time.

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    The Great Beanie Baby Bubble

    8.6 hrs • 3/3/15 • Unabridged
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  2. 7.8 hrs • 7/15/2012 • Unabridged

    Today’s shopping culture is turning the shopper into a zombie—and the thrill of the hunt into the robotic management of inventory. For millions of us, the sizzle of a daily shopping experience has devolved into a relentless acquisition of the okay, available, and cheap. Why are we willing to pay $3.50 for a latte at Starbucks, but bristle at a 10-cent increase in the price of toothpaste? Why do we drive miles out of our way to buy a bag of 100 razor blades for 50-cents less than at our local store, and then spend $3.99 on a tub of pretzels that we don’t need? We're wasting our time and money at the cost of our patience and good will. In Shopportunity!, marketing expert Kate Newlin looks behind the aisles of our best known retailers to reveal that the dopamine rush of getting a good deal is confusing shoppers’ wants with their needs. Packed with perceptive reporting, Shopportunity! provides an insider’s view of how marketers create a brand, and the overwhelming power of retailers to interfere with the transformational joys that great brands bring to our daily lives. It is time for shoppers to revolutionize their shopping experience and take the power away from retailers. Culminating in a Shopper’s Bill of Rights, Shopportunity! will liberate shoppers—as well as the manufacturers and retailers who serve them—from the tyranny of the cheap.

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    Shopportunity!

    7.8 hrs • 7/15/12 • Unabridged
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  3. 5.5 hrs • 5/24/2011 • Unabridged

    In the age of Google, your customers are searching. Will they find you? In today's searching world, customers turn to online search engines first. Yet many companies simply don't realize acquiring customers from search engines should be a core business strategy. Instead, they usually focus on narrow goals, such as boosting page rankings. These oversights leave a huge channel for engaging with potential customers largely untapped. Businesses that use data about how people search to inform their product strategy will reach customers before the competition. Businesses that understand the importance of non-ad-based search acquisition will make it central to their marketing mix, and can connect with high-quality customers for long-term growth and success. Marketing in the Age of Google is a practical guide to harnessing the full power of online search for your business. Written by former Google employee Vanessa Fox, who created Google's official portal for explaining online search to businesses, this clear, non-technical audio book demystifies search marketing and explains proven methods you can implement at your business today. Not another book on AdWords campaigns, Marketing in the Age of Google instead focuses on making your business stand out in the "organic" searches that attract 86 percent of user clicks. Fox shows you where companies get hung up with rankings, and lays out a comprehensive approach for achieving the search goal that matters most: connecting with the people who want to find you. You'll also discover how to:–Integrate search strategy into all aspects of your business –Cut through the data and get the actionable metrics you need –Use data about what people are searching for as a valuable market research tool –Get your company found through social media –And more! Whether you're a sole proprietor or you work for a major global brand, Marketing in the Age of Google will help you fully integrate search into your business and marketing activities-and give you a major advantage over competitors.

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    Marketing in the Age of Google

    5.5 hrs • 5/24/11 • Unabridged
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  4. 7.0 hrs • 3/14/2011 • Unabridged

    Proven methods for building an online income stream Maybe you dream of making money with an online business, but haven't tried so far because you'd have to quit your current job and enter the risky world of Internet startups. Or because you think you need lots of capital and way too much time. Or you think the field is maxed out and overcrowded. Or that you need to be age twenty-four-with an amazing invention to sell. Or just because the economy's too bad right now. If these reasons sound familiar, Dave Lindahl and Jon Rozek beg to differ. Having done so themselves, they know you can create a very significant side income online, and their new go-to guide The Six-Figure Second Income shows you exactly how! Filled with common-sense advice and proven tips, this audio book supplies you with a complete toolbox to take the things you know or do best and sell them online for a profit-all in your spare time, working at your speed. You'll get a no-nonsense approach to creating and selling simple, effective information products that will, with time and work, produce a sizable income stream. You'll also discover:Ten false barriers on your road to online business successSix very real dangers to your success Ready-made ideas for quick and profitable products Helpful tips for creating saleable content quickly and easily Seven building blocks of a good Web site Common marketing mistakes and their fixes How to use Google tools and other online resources to discover new trends and markets Secrets to creating an upward profit spiral If for some reason you object to making money, don't listen to this audio book. Otherwise, pick up The Six-Figure Second Income and start building a rewarding and growing stream of online profits today!

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    The Six Figure Second Income

    7.0 hrs • 3/14/11 • Unabridged
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  5. 6.6 hrs • 2/26/2010 • Unabridged

    Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them. Marketing is no longer a one-way street, but an engagement in a conversation with customers and potential customers. The Digital Handshake shows you how to introduce yourself to the online world and engage customers via new media tools like blogs, social networks, online video, podcasting, mobile marketing, customer ratings systems, and Twitter. Using real case studies, social-media authority Paul Chaney shows you how to design a comprehensive marketing and advertising campaign that enhances traditional marketing efforts with an entire suite of new media applications. He provides practical Web 2.0 solutions for real-world business problems, including how to counter negative perceptions about your brand or company, reward those who speak well of you online, and generate brand awareness and positive impressions. Social networks like Facebook and LinkedIn are growing by leaps and bounds, connecting people in profound new ways and changing the way communities and individuals buy. Tomorrow's best companies will be those who can most effectively use social media to connect with consumers, ramp up branding efforts, and grow their online presence. New technology can either undermine your marketing efforts or enhance them. Don't be left behind. The Digital Handshake is a tactical and practical guide for non-technical business leaders who want to leverage the new media tools to positively affect their bottom line.

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    The Digital Handshake

    6.6 hrs • 2/26/10 • Unabridged
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  6. 6.7 hrs • 2/8/2010 • Unabridged

    How New Findings in Positive Psychology Can Lead to a Healthy aand Happy Work/Life Balance For working mothers who face endless demands on their time and attention, What Happy Working Mothers Know provides scientifically proven and practical ways to replace stress with contentment and to find the right balance between work, motherhood, and life. Your own happiness is important—because happy moms make better moms and more successful professionals. What Happy Working Mothers Know reveals that the key to being your best is to take care of your happiness the same way you take care of your health—through conscious daily choices. Cathy Greenberg and Barrett Avigdor explain how you can use positive psychology to shift from a mentality of scarcity to one of abundance to create happiness for yourself and those around you, even when you're at your very busiest. Based on new scientific research, this mom-friendly guide gives you the practical advice and effective strategies you need to be a great mom and a great professional without sacrificing your own happiness. You’ll learn to apply lessons learned at work to your motherhood skills (and vice versa), as well as how to avoid “happiness traps” like trying to be Supermom, doubting yourself, or believing that you are your job. Inside, you’ll find handy, effective tools to avoid these traps and meet a host of courageous women who share their stories and how they found their own happiness. Many moms raise great kids and achieve the personal and professional success they desire and deserve—but at what cost? What Happy Working Mothers Know doesn’t show you how to have it all, but how to have all the things that really matter—including your own happiness.

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  7. 7.6 hrs • 9/3/2009 • Unabridged

    At last, here’s the audiobook that twenty-first century entrepreneurs have been waiting for—the inner secrets of how highly successful internet capitalists make millions by knowing who to reach and how to reach them online. From viral loops to social networking to how to cut through all the cyberclutter, Six Pixels of Separation is mandatory listening for anybody who wants to expand their business via the Internet. Six Pixels of Separation is the first book to unify the concepts of Personal Branding, Digital Marketing and Entrepreneurship in a clear, fun, and provocative manner. By using case studies, this audiobook offers a complete set of tools, tactics, and insights to empower individuals to reach a global audience and consumer base with a few clicks of the mouse—and almost all of them for free. Digital marketing expert Mitch Joel unravels the fascinating world of new marketing, with a brand new perspective. Entrepreneurs are leveraging the digital channels to get their voice “out there,” connecting to similar others, becoming better community citizens and, ultimately, making more money and rocketing their personal and business lives into the stratosphere. The trick is, Personal Brands are becoming bigger than corporate brands—and in Six Pixels of Separation listeners will begin to understand the “how” and “why” of how certain entrepreneurs have mastered the internet to propel their businesses.

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    Six Pixels of Separation

    7.6 hrs • 9/3/09 • Unabridged
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  8. 11.6 hrs • 7/16/2009 • Unabridged

    From the shuttered factories of the rust belt to the look-alike strip malls of the sun belt—and almost everywhere in between—America has been transformed by its relentless fixation on low price. This pervasive yet little examined obsession is arguably the most powerful and devastating market force of our time—the engine of globalization, outsourcing, planned obsolescence, and economic instability in an increasingly unsettled world. Low price is so alluring that we may have forgotten how thoroughly we once distrusted it. Ellen Ruppel Shell traces the birth of the bargain as we know it from the Industrial Revolution to the assembly line and beyond, homing in on a number of colorful characters, such as Gene Verkauf (his name is Yiddish for “to sell”), founder of E. J. Korvette, the discount chain that helped wean customers off traditional notions of value. The rise of the chain store in post-Depression America led to the extolling of convenience over quality, and big-box retailers completed the reeducation of the American consumer by making them prize low price in the way they once prized durability and craftsmanship. The effects of this insidious perceptual shift are vast: a blighted landscape, escalating debt (both personal and national), stagnating incomes, fraying communities, and a host of other socioeconomic ills. That’s a long list of charges, and it runs counter to orthodox economics, which argues that low price powers productivity by stimulating a brisk free market. But Shell marshals evidence from a wide range of fields—history, sociology, marketing, psychology, even economics itself—to upend the conventional wisdom. Cheap also unveils the fascinating and unsettling illogic that underpins our bargain-hunting reflex and explains how our deep-rooted need for bargains colors every aspect of our psyches and social lives. In this myth-shattering, closely reasoned, and exhaustively reported investigation, Shell exposes the astronomically high cost of cheap.

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    Cheap

    11.6 hrs • 7/16/09 • Unabridged
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  9. 10.5 hrs • 2/15/2006 • Unabridged

    Award-winning journalist Charles Fishman reveals that what we know about Wal-Mart isn’t even half of the real story—the company is now so powerful that it has become a kind of economic ecosystem that affects our everyday lives, even if we don’t shop at Wal-Mart. In contrast to recent polemics, The Wal-Mart Effect offers the first truly fair, thought-provoking look at the hidden reach and transformative power that is “the Wal-Mart effect.”

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    The Wal-Mart Effect

    10.5 hrs • 2/15/06 • Unabridged
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