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Small Business

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  1. 2.5 hrs • 8/1/2016 • Unabridged

    To reach business success, you must be Brilliant on the Basics. Let world renowned speaker and bestselling author, Brian Tracy teach you how to:Practice the Basics of Business Success Buy a Business Manage Your Information Create Your Business Systems Use the Seven Step Formula Find Ideal Customers Improve Your Advertising Results

    Available Formats: Download

    Brilliant on the Basics

    2.5 hrs • 8/1/16 • Unabridged
  2. 2.3 hrs • 8/1/2016

    In business, it’s vital to focus on the customer. Let Brian Tracy, world-renowned international speaker, consultant, and bestselling author show you the most effective way. In Focus on the Customer you will learn:why people really buy,what people really want,how to serve your customers better than anyone,how to get your product to your customer,how to sell to other people’s customers,how to harness the power of branding, and the purpose of a business.

    Available Formats: Download

    Focus on the Customer

    Presented by Brian Tracy
    2.3 hrs • 8/1/16
  3. 2.8 hrs • 8/1/2016 • Unabridged

    Now you can learn How to Build Your Business from Brian Tracy, International speaker, consultant and bestselling author. In this essential audiobook, he will teach you: How to price your product for a competitive advantageThe most powerful ways to sell products and servicesEffective marketing strategiesHow to select the right peopleBusiness Success PrinciplesHow to make more sales

    Available Formats: Download

    Building Your Business

    2.8 hrs • 8/1/16 • Unabridged
  4. 2.3 hrs • 8/1/2016 • Unabridged

    The core skill of successful entrepreneurship is the ability to sell the product or service in sufficient quantities to earn a profit. Let Brian Tracy, world-renowned International speaker, consultant and bestselling author show you the most effective way. Learn: To determine the best way to sell your productHow to develope the habits of delegating and supervisingThe key qualities of self-made millionairesThe importance of having a mission for your businessHow to think like an entrepreneurHow to apply the seven laws of brandingHow to apply the profit curve to your business

    Available Formats: Download

    Turbocharge Your Business

    2.3 hrs • 8/1/16 • Unabridged
  5. 3.1 hrs • 8/1/2016 • Unabridged

    The fastest and least expensive way for you to increase your sales and profitability is for oyou to sell to "other people's customers." Let Brian Tracy, world-renowned International speaker, consultant and bestselling author show you the most effective way. Learn:To identify ideal joint venture partnersThe four keys to Strategic SellingHow to turn your business into a money machineHow to achieve maximum performance from each personHow to make zero-based thinking a part of your life and workTwo key laws of economics and consumptionHow set better priorities and posteriorities in every area of your life

    Available Formats: Download

    Leverage Your Business Assets

    3.1 hrs • 8/1/16 • Unabridged
  6. 0 reviews 0 5 5 5 out of 5 stars 5/5
    5.9 hrs • 4/12/2016 • Unabridged

    Choosing between the stability of a traditional career and the upside of entrepreneurship? Why not have both? Becoming a full-time entrepreneur can look glamorous from the outside. Who doesn’t want to chase their dreams, be their own boss, and do what they love? But the truth is that entrepreneurship is often a slog, with no regular hours, no job security, and very little pay. What if there were a way to have the stability of a day job with the excitement of a startup? All of the benefits of entrepreneurship with none of the pitfalls? In The 10% Entrepreneur, Patrick McGinnis shows you how, by investing just 10% of your time and resources, you can become an entrepreneur without losing a steady paycheck. McGinnis details a step-by-step plan that takes you from identifying your first entrepreneurial project to figuring out the smartest way to commit resources to it. He shows you how to select and engage in projects that will provide you with upside outside the office while making your better at your day job. He also profiles real-world 10% Entrepreneurs, includingLuke Holden, a cash-strapped recent college graduate, who started his own lobster-roll empire and oversaw much of its first year of operations, all while working full time in corporate America;Dipali Patwa, a designer and mom whose side project designing and selling infant clothing is now a sensation; anda group of friends who met at a 6:00 a.m. Bible study class and went on to start a brewery that now generates millions in sales. A successful 10% Entrepreneur himself, McGinnis explains the multiple paths you can follow to invest your cash, time, and expertise in a startup—including as a Founder, Angel, Advisor, or Aficionado. Most importantly, you don’t have to have millions in disposable income to become a 10% Entrepreneur. When you put McGinnis’s 10% principles into action, you’ll quickly start racking up small wins, then watch as they snowball into your new (and far more entrepreneurial) life.

    Available Formats: Download, CD, MP3 CD, Digital Rental
    The 10% Entrepreneur by Patrick J. McGinnis

    The 10% Entrepreneur

    5.9 hrs • 4/12/16 • Unabridged
    0 reviews 0 5 5 5 out of 5 stars 5/5
    Also: CD, MP3 CD, Digital Rental
  7. 5.2 hrs • 2/23/2016 • Unabridged

    After practicing law for all of two weeks, James Watt walked out on his legal career to start BrewDog craft brewery with his best friend, Martin Dickie. They didn’t do it with a business plan; they did it with a mission to revolutionize beer drinking in the UK, to put flavor back into beer glasses and make other people as passionate about craft beer as they are. Since 2007, BrewDog has become the fastest growing food and drink manufacturer in the UK, employing over 500 people, and shipping their award-winning BrewDog beer to over 50 countries, including the US. Watt is also the star of the BREWDOGS TV show, which airs on the Esquire Network. Business For Punks is the book that will dare you to start a revolution (with your business, that is) and then tell you exactly how to do it. With plenty of examples from the the true and outrageous history of BrewDog, Watt shares lessons in: • Finance: BrewDog used crowdfunding in a way that had never been done before, creating a network of Equity Punks who each own a part of the company and reap unique benefits like lifetime discounts, birthday beers, and a say in how BrewDog is run. • Marketing: To draw attention to the Equity Punks plan, BrewDog parked a 1940s tank plastered in BrewDog logos in front of the Bank of England and the London Stock Exchange so that everyone would know they were not going to play by the rules. • Sales: BrewDog decided early on that the best sales team was no sales team at all. Instead, they lived by the rule that everything that they did was sales, so they spent all of their time and energy on getting their product and service right, and then let it sell itself. Build your business by breaking all the rules. Business For Punks will tell you how.

    Available Formats: Download

    Business for Punks

    5.2 hrs • 2/23/16 • Unabridged
  8. 8.2 hrs • 2/1/2015 • Unabridged

    After years of sharing her small business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You’ll be excited and motivated to clearly state your difference to the world—and your neighborhood—while confidently selling yourself and your business. Through fifty low-cost, do-it-yourself tips, Sell Local, Think Global will help you:Figure out what makes you and your business truly different.Discover the secrets of “SoLoMo” marketing, both online and off.Spruce up your web and mobile presence by learning to love analytics.Walk boldly into the future by embracing social media and customer reviews.

    Available Formats: Download

    Sell Local, Think Global

    8.2 hrs • 2/1/15 • Unabridged
  9. 2.4 hrs • 10/1/2014 • Unabridged

    Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names, no degree in linguistics required. The heart of the book is Watkins’ proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you’ll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

    Available Formats: Download

    Hello, My Name Is Awesome

    2.4 hrs • 10/1/14 • Unabridged
  10. 6.4 hrs • 10/1/2014 • Unabridged

    If you’re like many small business owners, the mere mention of the word accounting fills you with the same sense of dread you had back in high school the night before a big math test. But your company may be at risk of failing, not due to the realities and challenges of the marketplace, but because you are uncomfortable reading and using basic financial measurements. By the time you’ve finished Accounting for the Numberphobic, you’ll be reading your financial dashboard like a pro. This book takes the terror out of accounting as it demystifies—in plain English—documents like the Net Income Statement, Cash Flow Statement, and Balance Sheet. Illustrated with real examples and packed with practical action steps, the book reveals:How your Net Income Statement is the key to growing your profitsHow to identify the breakeven point and ensure your business is self-sustainingHow to measure and increase cash flowWhat the Balance Sheet reveals about your company’s worthAnd much more As a business owner, you can’t make responsible decisions if you don’t understand the financial measurements that indicate the health of your business. Accounting for the Numberphobic takes the fear out of the numbers and empowers you to steer your way straight to profitability.

    Available Formats: Download

    Accounting for the Numberphobic

    6.4 hrs • 10/1/14 • Unabridged
  11. 6.8 hrs • 10/1/2014 • Unabridged

    NLP: The Essential Handbook for Business is a straight-talking, highly practical guide to using neuro-linguistic programming (NLP) to significantly improve your results at work. Whether you want to be a better leader, manager, negotiator, salesperson, or decision maker, you can learn proven NLP techniques that will boost your career as well as the performance of colleagues and the organization itself. Using real examples and easy-to-follow exercises that apply to individuals, teams, and organizations, NLP: The Essential Handbook for Business shows you how toimprove communication,achieve your career goals,develop your influencing skills,harness the mind-set for success,gain a greater understanding of what motivates you, andremove the limiting beliefs holding you back from the success you deserve. Written in accessible jargon-free language, NLP: The Essential Handbook for Business contains numerous examples and practical exercises that will help you use NLP to improve your career and achieve success at work, whether in the private or public sector, regardless of your current role.

    Available Formats: CD, Download

    NLP: The Essential Handbook for Business

    6.8 hrs • 10/1/14 • Unabridged
    Also: Download
  12. 7.3 hrs • 8/1/2014 • Unabridged

    Twenty-four steps to success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special—they simply make great products. This audiobook will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven twenty-four-step framework that any industrious person can learn and apply. You will learn: Why the “F” word—focus—is crucial to a startup’s success Common obstacles that entrepreneurs face—and how to overcome them How to use innovation to stand out in the crowd—it’s not just about technology Whether you’re a first time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want.

    Available Formats: Download

    Disciplined Entrepreneurship

    7.3 hrs • 8/1/14 • Unabridged
  13. 13.8 hrs • 7/15/2014 • Unabridged

    The instant New York Times bestseller about one man’s battle to save hundreds of jobs by demonstrating the greatness of American business The Bassett Furniture Company was once the world’s biggest wood furniture manufacturer. Run by the same powerful Virginia family for generations, it was also the center of life in Bassett, Virginia. But beginning in the 1980s, the first waves of Asian competition hit, and ultimately Bassett was forced to send its production overseas. One man fought back: John Bassett III, a shrewd and determined third-generation factory man, now chairman of Vaughan-Bassett Furniture Co, which employs more than seven hundred Virginians and has sales of over $90 million. In Factory Man, Beth Macy brings to life Bassett’s deeply personal furniture and family story, along with a host of characters from an industry that was as cutthroat as it was colorful. As she shows how he uses legal maneuvers, factory efficiencies, and sheer grit and cunning to save hundreds of jobs, she also reveals the truth about modern industry in America.

    Available Formats: Download

    Factory Man

    13.8 hrs • 7/15/14 • Unabridged
  14. 0.5 hrs • 7/1/2014

    The fastest way to learn about business topics! Get the crucial points of business books with getAbstract’s audio summaries. These take you directly to the core ideas of business themes in record time. Help your customers decide which books to read! In our fast-paced world, success depends on one thing: arming yourself with the right information. Whether you are looking to refine your business skills, learn the best interviewing techniques to find a new job, or simply make better business decisions, there are many great books that address these topics. But which ones should you read? getAbstract’s audio summaries give you the main points of these books in a convenient and smart format. getAbstract has selected the best titles from a range of business themes, and assembled them as short and sweet immersion courses on each topic. Each collection includes three hand-picked titles that cover exactly what you need to know from a multitude of business themes—in a matter of minutes. Each book is compressed into a ten-minute audio file—the perfect length to grasp the title’s main themes and put you ahead of the pack.

    Available Formats: Download, Digital Rental
    Also: Digital Rental
  15. 4.9 hrs • 7/1/2014 • Unabridged

    Sun Tzu’s ancient The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership—all play equally significant roles, making Sun Tzu’s teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent … for their very survival. The Art of War for Small Business is the first book to apply Sun Tzu’s wisdom to the small business arena. Featuring inspiring examples of entrepreneurial success, the book’s twelve timeless lessons reveal how to: choose the right ground for your battles; prepare without falling prey to paralysis; leverage strengths while overcoming limitations; strike competitors’ weakest points and seize every opportunity; focus priorities and resources on conquering key challenges; go where the enemy is not; build and leverage strategic alliances. Big companies may deploy overwhelming forces, but small companies can outsmart, outmaneuver, and outstrategize larger adversaries to capture crucial sectors, serve unmet needs, and emerge victorious.

    Available Formats: Download

    The Art of War for Small Business

    4.9 hrs • 7/1/14 • Unabridged
  16. 6.0 hrs • 7/1/2014 • Unabridged

    Part memoir, part business manual, and 100 percent juicy—the inside story of Juicy Couture, one of the most iconic brands of our times While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela’s one-bedroom Hollywood apartment with two hundred dollars and one rule: Whatever they did, they both had to be obsessed by it. The best friends’ project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool. Pamela and Gela built an empire from the ground up, using themselves as models to build their patterns and placing their merchandise by storming into stores and handing out samples. They balanced careful growth with innovative tactics—sending Madonna a tracksuit with her nickname, Madge, embroidered on it—and created a unique, bold, and unconventional business plan that was all their own: the Glitter Plan. Now, Pam and Gela reveal the secrets of Juicy’s success: how they learned to find and stick with the right colleagues and trust their instincts when it became time to move on to their next project. They also share their missteps and hilarious lessons learned—like the time robbers stole one thousand pairs of maternity shortalls, which the partners took as the first sign to get out of the maternity clothing business. Told in the bright, cheery voice that defines Juicy style even today, The Glitter Plan shows readers how to transform passion and ideas into business success. Aspiring designers, Juicy fans, and business readers of all stripes will be enthralled by the story of spirit and savvy behind Pam and Gela’s multimillion-dollar fashion empire.

    Available Formats: Download

    The Glitter Plan

    6.0 hrs • 7/1/14 • Unabridged
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