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  1. 0 reviews 0 5 5 5 out of 5 stars 5/5
    9.0 hrs • 3/1/2016 • Unabridged

    As cyber-attacks dominate front-page news, as hackers join the list of global threats, and as top generals warn of a coming cyber war, few books are more timely and enlightening than Dark Territory: The Secret History of Cyber War by Slate columnist and Pulitzer Prize–winning journalist Fred Kaplan. Kaplan probes the inner corridors of the National Security Agency, the beyond-top-secret cyber units in the Pentagon, the “information warfare” squads of the military services, and the national security debates in the White House to tell this never-before-told story of the officers, policymakers, scientists, and spies who devised this new form of warfare and who have been planning—and, more often than people know, fighting—these wars for decades. From the 1991 Gulf War to conflicts in Haiti, Serbia, Syria, the former Soviet republics, Iraq, and Iran, where cyber warfare played a significant role, Dark Territory chronicles, in fascinating detail, an unknown past that shines an unsettling light on our future.

    Available Formats: Download, CD, MP3 CD, Digital Rental
    Dark Territory by Fred Kaplan

    Dark Territory

    9.0 hrs • 3/1/16 • Unabridged
    0 reviews 0 5 5 5 out of 5 stars 5/5
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    Also: CD, MP3 CD, Digital Rental
  2. 6.2 hrs • 5/1/2015 • Unabridged

    Whether we need to make better financial choices, find the love of our life, or transform our career, crowdsourcing is the key to making quicker, wiser, more objective decisions. But few of us even come close to tapping the full potential of our online personal networks. Lior Zoref offers proven guidelines for applying what he calls "mind sharing" in new ways. For instance, he shows how a mother's Facebook update saved the life of a four-year-old boy, and how a manager used LinkedIn to create a year's worth of market research in less than a day. Zoref's clients are using his techniques to innovate and problem-solve in record time. Now he reveals how crowdsourcing has the ability to supercharge our thinking and upgrade every aspect of our lives.

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    Mindsharing

    6.2 hrs • 5/1/15 • Unabridged
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  3. 7.5 hrs • 9/9/2014 • Unabridged

    What is the secret to a stable marriage? How many gay people are still in the closet? Do we truly live in a post-racial society? Has Twitter made us dumber? These are just a few of the questions Christian Rudder answers in Dataclysm, a smart, funny, irreverent look at how we act when we think no one’s looking. For centuries we’ve relied on polling or small-scale lab experiments to study human behavior. Today a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers and without filters. Data scientists can quantify the formerly unquantifiable and show with unprecedented precision how we fight, how we age, how we love, and how we change. Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Rudder uses it to show us who we are as people. He reveals how Facebook “likes” can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more job interview requests; and why you have to have haters to be hot. He charts the rise and fall of America’s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? Hint: They don’t think about Simon & Garfunkel. Rudder also tracks human migration in real time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible. Provocative and illuminating Dataclysm is a portrait of our essential selves—and a first look at a revolution in the making.

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    Dataclysm

    7.5 hrs • 9/9/14 • Unabridged
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  4. 6.4 hrs • 9/2/2014 • Unabridged

    From the host of MTV’s hit show Catfish comes the definitive guide for millenials about how to connect with people authentically in today’s increasingly digital world. Nev Schulman is the host of the wildly popular TV series Catfish which investigates online relationships to determine whether they are based on truth or fiction (spoiler: it’s almost always fiction). Nev has become the Dr. Drew of online relationships for millenials. His clout in this area springs from his own experience with a deceptive online romance, about which he made a critically acclaimed 2010 documentary, also called Catfish. In that film Nev coined the term “catfish” to refer to someone who creates a false online persona to reel someone into a romantic relationship. The meme spread rapidly. Now Nev takes his investigation to the page, providing readers with an essential roadmap to better connect their digital personas with their true selves. Woven throughout with Nev’s personal stories, this book explores relationships in the era of social media. The book tackles:What motivates catfishWhy people fall for catfishHow one can avoid being deceivedOnline accountabilityNev’s rules for datingHow to connect authentically with people over the internetHow to turn an online relationship into a real life relationship and much, much more. Nev delves deeply into the complexities of dating in a digital age and continues the cultural dialogue his show has begun about how we interact with each other through social media versus in person—specifically in relation to millennials, who have never known a world without Facebook. Here Nev explores the pressing issue of connectivity versus genuine connection which is plaguing our relationships with each other, and he provides the advice that his fans have been desperately seeking.

    Available Formats: Download

    In Real Life

    6.4 hrs • 9/2/14 • Unabridged
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  5. 7.3 hrs • 8/1/2014 • Unabridged

    When people hear “the cloud,” they think of cloud computing, just a sliver of what the cloud is today. The cloud has grown: it represents the consummate disruptor to structure; a pervasive social and economic network that will soon connect and define more of the world than any other political, social, or economic organization. The cloud is the first megatrend of the twenty-first century, one that will shape the way we will address virtually every challenge we face for at least the next one hundred years. It is where we will all live, work, and play in the coming decades. The cloud is where your kids go to dive into online play. It’s where you meet and make friends in social networks. It’s where companies find the next big idea. It’s where political campaigns are won and lost. Cloud Surfing is the groundbreaking book that will explain how to access the full value of the cloud and how to embrace its possibilities.

    Available Formats: Download

    Cloud Surfing

    7.3 hrs • 8/1/14 • Unabridged
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  6. 7.2 hrs • 5/21/2014 • Unabridged

    In this funny, accessible guide, parent coach and mother of five Janell Burley Hofmann provides tips for raising happy, well-adjusted children in a technological age.

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    iRules

    7.2 hrs • 5/21/14 • Unabridged
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  7. 6.3 hrs • 4/1/2014 • Unabridged

    From GQ’s Nerd of the Year to one of Time’s most influential people in the world, Biz Stone represents different things to different people. But he is known to all as the creative, effervescent, funny, and remarkably savvy co-founder of Twitter—the social media platform that singlehandedly changed the way the world works. Now, Biz tells fascinating, pivotal, and personal stories from his life and career, sharing his knowledge about the nature and importance of ingenuity today. In Biz’s world: Opportunity can be manufacturedGreat work comes from abandoning a linear way of thinkingCreativity never runs out, use it as often as you wantAsking questions is free. Do it! In this book, Biz also addresses failure, the value of vulnerability, ambition, and how to learn from negative experiences (he’s had many). Whether seeking behind-the-scenes stories, advice, or wisdom and principles from one of the most successful businessmen of the new century, Things a Little Bird Told Me will satisfy every reader.

    Available Formats: Download

    Things a Little Bird Told Me

    6.3 hrs • 4/1/14 • Unabridged
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  8. 8.6 hrs • 1/7/2014 • Unabridged

    John Naughton is The Observer's "Networker" columnist, a prominent blogger, and Vice-President of Wolfson College, Cambridge. The Times has said that his writings, "[it] draws on more than two decades of study to explain how the internet works and the challenges and opportunities it will offer to future generations," and Cory Doctrow raved that "this is the kind of primer you want to slide under your boss's door." In From Gutenberg to Zuckerberg, Naughton explores the living history of one of the most radically transformational technologies of all time. From Gutenberg to Zuckerberg is a clear-eyed history of one of the most central, and yet most taken-for-granted, features of modern life: the internet. Once a technological novelty and now the very plumbing of the Information Age, the internet is something we have learned to take largely for granted. So, how exactly has our society become so dependent upon a utility it barely understands? And what does it say about us that this is so? While explaining in highly engaging language the way the internet works and how it got to be the way it is, technologist John Naughton has distilled the noisy chatter surrounding the technology's relentless evolution into nine essential areas of understanding. In doing so, he affords readers deeper insight into the information economy and supplies the requisite knowledge to make better use of the technologies and networks around us, highlighting some of their fascinating and far-reaching implications along the way.

    Available Formats: Download

    From Gutenberg to Zuckerberg

    8.6 hrs • 1/7/14 • Unabridged
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  9. 7.0 hrs • 8/17/2013 • Unabridged

    The question of our time: can we reclaim our lives in an age that feels busier and more distracting by the day? We’ve all found ourselves checking email at the dinner table, holding our breath while waiting for Outlook to load, or sitting hunched in front of a screen for an hour longer than we intended. Mobile devices and the web have invaded our lives, and this is a big idea book that addresses one of the biggest questions of our age: can we stay connected without diminishing our intelligence, attention spans, and ability to really live? Can we have it all? Alex Soojung-Kim Pang, a renowned Stanford technology guru, says yes. The Distraction Addiction is packed with fascinating studies, compelling research, and crucial takeaways. Whether it’s breathing while Facebook refreshes, or finding creative ways to take a few hours away from the digital crush, this book is about the ways to tune in without tuning out.

    Available Formats: Download

    The Distraction Addiction

    7.0 hrs • 8/17/13 • Unabridged
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  10. 9.0 hrs • 4/23/2013 • Unabridged

    Radical connectivity—our ability to connect instantly, constantly, and globally—is altering the exercise of power with dramatic speed and reshaping our biggest institutions. Governments, corporations, centers of knowledge, and expertise are eroding before the power of the individual. In some cases this is a positive development, but as Mele reveals, the promise of the Internet comes with a troubling downside. How do we trust information when journalists are replaced by bloggers, phone videos, and tweets? Will the collapse of two-party government bring us qualified leaders or demagogues and special-interest-controlled politicians? When web-based micro-businesses can out-compete major corporations, who enforces basic regulations on product safety, privacy protection, fraud, and tax collection? Unless we exercise deliberate moral choice over the design and use of technologies, Mele contends, we doom ourselves to a future that tramples human values, renders social structures chaotic, and destroys rather than enhances freedom. Both hopeful and alarming, thought-provoking and passionately-argued, The End of Big is an important book about our present—and our future.

    Available Formats: Download

    The End of Big

    9.0 hrs • 4/23/13 • Unabridged
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  11. 6.1 hrs • 4/2/2013 • Unabridged

    In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment—lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build a loyal customer base that allows your company to survive and thrive. And High-Tech, High-Touch Customer Service spells out surefire strategies for success in a clear, entertaining, and practical way. In this book, you’ll discover: • Six major customer trends and what they mean for your business• Eight unbreakable rules for social media customer service• How to effectively address online complainers and saboteurs on Yelp, Twitter, TripAdvisor, and other forums• The rising power of self-service—and how to design it properly• How to build a company culture that breeds stellar customer service High-Tech, High-Touch Customer Service reveals inside secrets of wildly successful customer service initiatives, from Internet startups to venerable brands, and shows how companies of every stripe can turn casual customers into fervent supporters who will spread the word far and wide—online and off.

    Available Formats: Download

    High-Tech, High-Touch Customer Service

    6.1 hrs • 4/2/13 • Unabridged
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  12. 3.4 hrs • 7/15/2012 • Abridged

    Tim Berners-Lee, the inventor of the World Wide Web, has been hailed by Time magazine as one of the 100 greatest minds of this century.His creation has already changed the way people do business, entertain themselves, exchange ideas, and socialize with one another. With new online businesses and communities forming every day, the full impact of Berners-Lee's grand scheme has yet to be fully realized. Now, this low-profile genius tells his own story of the Web's origins--from its radical introduction and the creation of the now ubiquitous WWW and HTTP acronyms to how he sees the future development of this revolutionary medium. Berners-Lee offers insights to help listeners understand the true nature of the Web, enabling them to use it to their fullest advantage. He shares his views on such critical issues as censorship, privacy, and the increasing power of software companies in the online world.

    Available Formats: Download

    Weaving the Web

    By Tim Berners-Lee, with Mark Fichetti
    3.4 hrs • 7/15/12 • Abridged
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  13. 5.5 hrs • 4/30/2012 • Unabridged

    Make your LinkedIn account work for you and your business. LinkedIn is not just another social media tool. It’s the world’s largest professional online network, with over 120 million users in over two hundred countries. The Power in a Link shows you how to employ this remarkable yet misunderstood resource to execute networking strategies and processes for your business, secure deals, and use (not abuse) your existing relationships. Author David Gowel, the man the Boston Globe has called the “LinkedIn Jedi,” delivers the understanding necessary to map networks, stimulate word of mouth, and leverage unparalleled business intelligence to close deals. Arguing that LinkedIn is not social media at all but instead belongs in a category all of its own, the audiobook cuts through the noise in the crowded social media world with practical applications and explains why all professionals should embrace it in order to achieve success faster through relationships. This audiobook: Advises listeners how to spur effective network growth by projecting the right message online.Demonstrates how to build and enhance listeners’ online presence.Shows listeners how to seek targeted introductions to the connections that matter most.Explains why LinkedIn has been misunderstood and therefore misused by many users as well as how to correct past LinkedIn mistakes.Partly conceptual, partly autobiographical, and partly technical, The Power in a Link includes success stories from Gowel and other professionals that demonstrate the effectiveness of his techniques.

    Available Formats: Download

    The Power in a Link

    5.5 hrs • 4/30/12 • Unabridged
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  14. 11.1 hrs • 2/23/2012 • Unabridged

    It's a new era of business and consumerism—and you play a role in defining it. Today's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. Its critical insights include:–Shared experiences are redefining brands in digital consumer landscapes, and astute brands can now also create and steer these experiences –Consumer influence is growing, and businesses can use this to their advantage –Connect with a rising audience (and with audiences of audiences) through new touchpoints between consumers, brands, and new influencers –Create a culture of change to earn trust, influence, and significance among connected customers Rather than disregard these new consumer behaviors, learn from them in order to drive engagement with your stakeholders. Raise the significance of your business and your brand by implementing new ways to connect, learn, and adapt. While other businesses will fall to digital Darwinism, your business will evolve and thrive. This is the end of business as usual and the beginning of a new era of relevance.

    Available Formats: Download

    The End of Business as Usual

    Foreword by Katie Couric
    Read by Lloyd James
    11.1 hrs • 2/23/12 • Unabridged
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  15. 10.5 hrs • 9/20/2011 • Unabridged

    Twitter, Facebook, e-publishing, blogs, distance-learning, and other social media raise some of the most divisive cultural questions of our time. Some see the technological breakthroughs we live with as hopeful and democratic new steps in education, information gathering, and human progress. But others are deeply concerned by the eroding of civility online, declining reading habits, withering attention spans, and the treacherous effects of 24/7 peer pressure on our young. With The Dumbest Generation, Mark Bauerlein emerged as the foremost voice against the development of an overwhelming digital social culture. But The Digital Divide doesn’t take sides. Framing the discussion so that leading voices from across the spectrum—supporters and detractors alike—have the opportunity to weigh in on the profound issues raised by the new media—from questions of reading skills and attention span, to cyber-bullying and the digital playground—Bauerlein’s new book takes the debate to a higher ground. This audiobook includes essays by Steven Johnson, Nicholas Carr, Don Tapscott, Douglas Rushkoff, Maggie Jackson, Clay Shirky, Todd Gitlin, and many more. Though these pieces have been previously published, the organization of The Digital Divide gives them freshness and new relevancy, making them part of a single document listeners can use to truly get a handle on online privacy, the perils of a plugged-in childhood, and other technology-related hot topics. Rather than dividing the book into “pro” and “con” sections, the essays are arranged by subject—“The Brain, the Senses,” “Learning in and out of the Classroom,” “Social and Personal Life,” “The Millennials,” “The Fate of Culture,” and “The Human (and Political) Impact.” Bauerlein incorporates a short headnote and a capsule bio about each contributor, as well as relevant contextual information about the source of the selection. Bauerlein also provides a new introduction that traces the development of the debate, from the initial Digital Age zeal, to a wave of skepticism, and to a third stage of reflection that wavers between criticism and endorsement. Enthusiasm for the Digital Age has cooled with the passage of time and the piling up of real-life examples that prove the risks of an online-focused culture. However, there is still much debate, comprising thousands of commentaries and hundreds of books, about how these technologies are rewriting our futures. Now, with this timely and definitive volume, listeners can finally cut through the clamor, hear the very best writings from each side of The Digital Divide, and make more informed decisions about the presence and place of technology in their lives.

    Available Formats: Download

    The Digital Divide

    Edited and with an introduction by Mark Bauerlein
    10.5 hrs • 9/20/11 • Unabridged
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  16. 0.8 hrs • 1/11/2011 • Unabridged

    Social Media is good term for one-on-one communication with customers and a critical emphasis on survival and productive efforts by all organizations—for-profit, non-profit, educational, governmental, and unions. Marketers have long done this with ads, coupons, in-store discounts, premiums, and other such things. Now many are drilling down and capturing names, email addresses, and individual information. This audiobook emphasizes how to empower customers and potential customers to reach out to your organization in a two-way dialogue, much like the old Greek Marketplace, where people talked one-on-one and shared ideas that they were passed along. Social Media emphasizes best practices, how to listen until it hurts, and how to modify one’s perspective and that of your organization. From social media, for example, publisher Simply Magazine learned to feature audiobooks versus software, lecture length versus longer length (except in fiction), and to emphasize subject matter such as self-development and health that customers want. Simply Magazine also learned to price high enough for value and low enough for impulse buying. Social Media makes an important point: let the customer lead you by listening closely, daily, and adjusting as you learn more. Best practices include asking “What does the customer want?” Are you providing it? Are you getting out of the way, so the customer can get what they want?

    Available Formats: Download, Digital Rental

    Social Media

    0.8 hrs • 1/11/11 • Unabridged
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    Also: Digital Rental
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