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Trademark

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  1. 6.3 hrs • 3/1/2014 • Unabridged

    You don’t have to be a mechanical genius to be an inventor. Anyone can invent: a parent wrestling with a baby sling … a coach frustrated with slick-soled running shoes … an office worker determined to keep the computer cords untangled. Inventing is simply finding clever solutions to everyday challenges. Author and inventor Patricia Nolan-Brown has turned common annoyances into ingenious and money-making products.  She shares the tricks of her trade in Idea to Invention, a practical guide that helps ordinary people look at their world with the eyes of an inventor. Readers will learn six simple steps to invention, and will discover how they rate on six crucial personality traits; creativity habits that spark invention; the power of tape-and-paper prototypes to refine their vision; how to navigate the ins and outs of licensing and patenting their product; the pros and cons of finding a licensed manufacturer vs. running a home-based assembly line;how to promote their invention—from perfecting the pitch and finding store buyers to trade-show shortcuts and strategies for creating buzz online; and product enhancements that add years to shelf life.  From initial concept to thriving business, this handy guide simplifies the invention process and gives creative thinkers the competitive edge they need to achieve success.

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    Idea to Invention

    6.3 hrs • 3/1/14 • Unabridged
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  2. 8.9 hrs • 7/15/2012 • Unabridged

    World-renowned novelist Mark Helprin offers a ringing Jeffersonian defense of private property in the age of digital culture, with its degradation of thought and language, and collectivist bias against the rights of individual creators. Mark Helprin anticipated that his 2007 New York Times op-ed piece about the extension of the term of copyright would be received quietly, if not altogether overlooked. Within a week, the article had accumulated 750,000 angry comments. He was shocked by the breathtaking sense of entitlement demonstrated by the commenters, and appalled by the breadth, speed, and illogic of their responses. Helprin realized how drastically different this generation is from those before it. The Creative Commons movement and the copyright abolitionists, like the rest of their generation, were educated with a modern bias toward collaboration, which has led them to denigrate individual efforts and in turn fueled their sense of entitlement to the fruits of other people’s labors. More important, their selfish desire to “stick it” to the greedy corporate interests who control the production and distribution of intellectual property undermines not just the possibility of an independent literary culture but threatens the future of civilization itself.

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    Digital Barbarism

    8.9 hrs • 7/15/12 • Unabridged
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