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The Goal:

A Process of Ongoing Improvement Thirtieth Anniversary Edition

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In celebration of thirty years since the first publication of Eliyahu Goldratt’s essential business classic, HighBridge is proud to present an expanded audio edition of The Goal, featuring the original novel, plus case study reviews, and the author’s highly regarded essay “Standing on the Shoulders of Giants.” Also included is an audio archive exclusive featuring Eliyahu Goldratt in conversation about the significance—both personal and professional—of his breakthrough work.

Alex Rogo is the manager of a failing manufacturing plant who receives an ultimatum from corporate headquarters: turn the situation around in three months or the plant will be scrapped. With help from a mysterious mentor, Rogo discovers a revolutionary new way to do business—a way for people in any field of endeavor to increase productivity, profitability, and personal fulfillment.

The story of Alex’s fight to save his plant contains a serious message for all managers in industry and explains the ideas which underline the Theory of Constraints (TOC) developed by Dr. Goldratt. First published in 1984, The Goal has changed how America does business.

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2 out of 2 (100%) recommend this product

Write a review
    • 5/5

    Nicely Done

    Mike Rieser November 29, 2016
    This is a nicely done narration, it even includes children's voices for children, women's voices for women, etc. There is music and sound effects in the background for some scenes. Only thing that detracts is that the cover art shows the 30th Anniversary Edition, but the narration seems to be for a much older version.
    No 0 | Yes 0
    • 5/5

    Very Engrossing Presentation

    Carlo May 1, 2015
    Presented very well as a Business Drama.. It's a more PRODUCTIVE episode of THE OFFICE.. But let's call it The Plant.. The saga covers not just the plant, but the personal sacrifices that are inevitable to challenging a team and one's self..
    No 0 | Yes 0

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Author Biography

Eliyahu M. Goldratt is an educator, author, scientist, philosopher, and business leader. But he is, first and foremost, a thinker who provokes others to think. Often characterized as unconventional, stimulating, and “a slayer of sacred cows,” Dr. Goldratt exhorts his audience to examine and reassess their business practices with a fresh, new vision. He obtained his BS degree from Tel Aviv University and his PhD from Bar-Ilan University. In addition to his pioneering work in business management and education, he holds patents in a number of areas ranging from medical devices to drip irrigation and temperature sensors.

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