A Branded World: Adventures in Public Relations and the Creation of Superbrands

By Michael Levine
Read by Lloyd James

10.38 Hours 01/01/2004 unabridged
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Branding is ultimately a way of differentiating your product from the competition. Whether you’re selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there’s much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it’s an effective way to communicate the story of your brand through media outlets that the public trusts. Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.

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Summary

Summary

Branding is ultimately a way of differentiating your product from the competition. Whether you’re selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.

But there’s much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it’s an effective way to communicate the story of your brand through media outlets that the public trusts.

Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.

Editorial Reviews

Editorial Reviews

“A terrific guide to the role that PR plays in marketing today.” Al Ries, author, The Fall of Advertising and the Rise of PR 
“At last, a PR man who really understands what branding is all about. It certainly is worth learning what he appears to have learned. A good read.” Jack Trout, author, A Genie’s Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius 
“With tremendous command over his subject material, Michael Levine has provided us with a primer that is a must read for all those who pursue careers in public relations and brand marketing.” Howard J. Rubenstein, President, Rubenstein Associates, Inc. 
“Full of useful pointers.” Audiofile

Reviews

Reviews

Author

Author Bio: Michael Levine

Michael Levine, founder of one of the country’s most prominent entertainment public relations firms, has been called “one of Hollywood’s brightest and most respected executives” by USA Today. He is the author of numerous books, including Guerrilla PR, the world’s most widely used introduction to public relations. His essays have been featured in the New York Times, Reader’s Digest, Hollywood Reporter, and USA Today. He hosts Inside Out with Michael Levine on KRLA, and he is the founder and owner of Levine Communications, based in Los Angeles.

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Details

Details

Available Formats : Digital Download, Digital Rental, CD, MP3 CD
Category: Nonfiction/Business & Economics
Runtime: 10.38
Audience: Adult
Language: English