A Crowdfunder’s Strategy Guide: Build a Better Business by Building Community

By John S. D. Eisenhower  and Jamey Stegmaier
Read by Matthew Glass  and Mitchell Lucas

4.43 Hours 09/14/2015 unabridged
Format:
  • Regular Price: $17.95

    Special Price $14.36

    or 1 Credit

    ISBN: 9781626567603

    $12.99 With Membership: Learn More

More Than MoneyJamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first.This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important “nuts and bolts” elements of a successful crowdfunding project.But Stegmaier emphasizes that the benefits of crowdfunding are much more about the “crowd” than the “funding.” He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.

Learn More
Membership Details
  • Only $12.99/month gets you 1 Credit/month
  • Cancel anytime
  • Hate a book? Then we do too, and we'll exchange it.
See how it works in 15 seconds

Summary

Summary

More Than Money

Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read
Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first.

This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important “nuts and bolts” elements of a successful crowdfunding project.

But Stegmaier emphasizes that the benefits of crowdfunding are much more about the “crowd” than the “funding.” He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.

Reviews

Reviews

Author

Author Bio: John S. D. Eisenhower

John S. D. Eisenhower, a graduate of West Point, a retired Brigadier General in the Army Reserve, and the former American ambassador to Belgium, is also the author of seven books, including the bestseller The Bitter Woods, Agent of Destiny: The Life and Times of General Winfield Scott, Yanks: The Epic Story of the American Army in World War I and General Ike about his father, former US President, Dwight D. Eisenhower.

Titles by Author

Author Bio: Jamey Stegmaier

Titles by Author

Details

Details

Available Formats : Digital Download
Category: Nonfiction/Business & Economics
Runtime: 4.43
Audience: Adult
Language: English