Authenticity by Ron Willingham audiobook

Authenticity: The Head, Heart, and Soul of Selling

By Ron Willingham
Read by Tim Andrés Pabon

Your Coach Digital 9781469059075
8.58 Hours 1
Format : Digital Download (In Stock)
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    ISBN: 9781469059075

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Most sales training focuses on getting to know the product, analyzing the market, and identifying the competition, but there is more to sales success than that. Successful selling takes three types of preparation: The what: knowing the product, the industry, and the competition The how: applying the knowledge, enhancing social interaction, developing relationships, and dealing with emotional ups and downs The why: understanding the customer's purpose, intention, values, inner belief boundaries, and self-value Emotional factors are powerful contributors to sales success. In this book, you will go beyond the what to the how and why, and learn whole-being selling-selling that utilizes the head, heart, and soul and brings mental, emotional, and spiritual forces together. Sales expert Ron Willingham shares new discoveries about the deeper causes of sales success or failure, and offers a step-by-step guide to: Develop stronger client relationships through enhanced social skills Increase the value you bring to customers (and feel more worthy of success and compensation) Boost sales by learning and applying the fundamentals of client-focused selling

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Summary

Summary

Most sales training focuses on getting to know the product, analyzing the market, and identifying the competition, but there is more to sales success than that. Successful selling takes three types of preparation:
  • The what: knowing the product, the industry, and the competition
  • The how: applying the knowledge, enhancing social interaction, developing relationships, and dealing with emotional ups and downs
  • The why: understanding the customer's purpose, intention, values, inner belief boundaries, and self-value
Emotional factors are powerful contributors to sales success. In this book, you will go beyond the what to the how and why, and learn whole-being selling-selling that utilizes the head, heart, and soul and brings mental, emotional, and spiritual forces together.

Sales expert Ron Willingham shares new discoveries about the deeper causes of sales success or failure, and offers a step-by-step guide to:
  • Develop stronger client relationships through enhanced social skills
  • Increase the value you bring to customers (and feel more worthy of success and compensation)
  • Boost sales by learning and applying the fundamentals of client-focused selling


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Reviews

Author

Author Bio: Ron Willingham

Author Bio: Ron Willingham

Ron Willingham is founder and CEO of Integrity Systems, Inc., an international training and development company with more than one million graduates in 130 nations. His organization is the leader in helping organizations succeed with ethical, values-driven people-development strategies. He is the author of Integrity Service and many other books. He lives in Phoenix, Arizona.

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Details

Details

Available Formats : Digital Download
Category: Nonfiction/Business & Economics
Runtime: 8.58
Audience: Adult
Language: English