Ben & Jerry’s Double-Dip Capitalism by Ben Cohen audiobook

Ben & Jerry’s Double-Dip Capitalism: Lead With Your Values and Make Money Too

By Ben Cohen and Jerry Greenfield
Read by Ben Cohen and Jerry Greenfield

3.02 Hours 05/01/1997 Abridged
Format: Digital Download (In Stock)
  • $10.95
    or 1 Credit

    ISBN: 9780743541923

For many years Ben & Jerry's has donated 7.5 percent of its annual pretax profits to charitable causes -- the highest percentage of any publicly-held company. Yet the company has become an even more powerful agent for social change by embracing a "values-led" business philosophy. Values-led business is based on the idea that business, which has become the most powerful force in society, has to accept responsibility for the welfare of that society and the people in it. Values-led business is more encompassing and therefore more effective than philosophy alone. It also seeks to maximize its impact by integrating socially beneficial actions into as many of its day-to-day activities as possible from raw materials to retailing. In order to do that, values must guide a company's mission statement, strategy and operating plan. 

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Summary

Summary

For many years Ben & Jerry's has donated 7.5 percent of its annual pretax profits to charitable causes -- the highest percentage of any publicly-held company. Yet the company has become an even more powerful agent for social change by embracing a "values-led" business philosophy. Values-led business is based on the idea that business, which has become the most powerful force in society, has to accept responsibility for the welfare of that society and the people in it. Values-led business is more encompassing and therefore more effective than philosophy alone. It also seeks to maximize its impact by integrating socially beneficial actions into as many of its day-to-day activities as possible from raw materials to retailing. In order to do that, values must guide a company's mission statement, strategy and operating plan. 

Editorial Reviews

Editorial Reviews

“A very different kind of business book, Ben & Jerry’s Double-Dip shows how a company can win the respect of its community, loyalty of its customers, and healthy profits, too, by addressing social concerns as well as the bottom line.”  Business Times
“A nonfattening blend of social consciousness and practical business advice…a how-to book with a socially responsible twist…and it’s fun to read, too.”  San Francisco Chronicle
“Ben & Jerry have achieved what we all wish were possible in business—one set of values, for home and at work. Hurray for them!”  Tom Chappell, president and cofounder of Tom’s of Maine
“I love Ben & Jerry because they are an inspiration to any business that recognizes a worldwide responsibility. They understand that decisions affect not just economies but people, too.”  Anita Roddick, founder of the Body Shop

Reviews

Reviews

Author

Author Bio: Ben Cohen

Author Bio: Ben Cohen

Ben Cohen is one of the cofounders of Ben & Jerry's Homemade, Inc. The partners opened their first ice cream shop in Burlington, Vermont, in 1978 leading to a hugely successful brand and several books on ice cream and business. Cohen is acting chairperson of the board.

Titles by Author

Author Bio: Jerry Greenfield

Author Bio: Jerry Greenfield

Titles by Author

Details

Details

Available Formats : Digital Download
Runtime: 3.02
Audience: Adult
Language: English