Bridging the Culture Gap by Penny Carté audiobook

Bridging the Culture Gap: A Practical Guide to International Business Communication

By Penny Carté  and Chris Fox
Read by Tony Messano

Brilliance Audio
7.20 Hours 1
Format : Digital Download (In Stock)
  • $24.99
    or 2 Credits

    ISBN: 9781978629196

As globalization continues to gather momentum, the contact between business people from other countries is becoming more and more frequent. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking. The second edition of Bridging the Culture Gap is a distillation of many years' work and is based on the real-life business situations of the authors' international clients. Readers will learn how to interpret a company's "party line," communicate with style, get their message across, be sensitive to other cultures, and ultimately win the deal. This updated edition also includes a new chapter on making oneself understood in "offshore" English. Packed with cases, cultural awareness scales, communication tests and practical tips, this lively guide will help anyone of any nationality become a better communicator. Whether one's task is to give a presentation to a cross-cultural group or to negotiate with an overseas client, Bridging the Culture Gap will ensure that the reader has the cultural awareness to communicate the intended message.

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Summary

Summary

As globalization continues to gather momentum, the contact between business people from other countries is becoming more and more frequent. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking.

The second edition of Bridging the Culture Gap is a distillation of many years' work and is based on the real-life business situations of the authors' international clients. Readers will learn how to interpret a company's "party line," communicate with style, get their message across, be sensitive to other cultures, and ultimately win the deal. This updated edition also includes a new chapter on making oneself understood in "offshore" English.

Packed with cases, cultural awareness scales, communication tests and practical tips, this lively guide will help anyone of any nationality become a better communicator. Whether one's task is to give a presentation to a cross-cultural group or to negotiate with an overseas client, Bridging the Culture Gap will ensure that the reader has the cultural awareness to communicate the intended message.

Reviews

Reviews

Author

Author Bio: Penny Carté

Author Bio: Penny Carté Penny Cart has been the Research and Development Director at Canning, an international communications training agency, since 1988. She runs tailored courses for multinational clients.

Titles by Author

Author Bio: Chris Fox

Author Bio: Chris Fox

Titles by Author

Details

Details

Available Formats : Digital Download
Category: Nonfiction/Business & Economics
Runtime: 7.20
Audience: Adult
Language: English