Buying In by Rob Walker audiobook

Buying In: The Secret Dialogue between What We Buy and Who We Are

By Rob Walker
Read by Robert Fass

Blackstone Publishing, Blackstone Publishing
9.35 Hours 1
Format : Digital Download (In Stock)
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    ISBN: 9781482977677

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Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times Consumed columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.

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Summary

Summary

Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times Consumed columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.

Editorial Reviews

Editorial Reviews

“A fresh and fascinating exploration of the places where material culture and identity intersect.” Michael Polan, #1 New York Times bestselling author of In Defense of Food
“Superbly readable…a thoughtful and unhurried investigation into consumerism…marked by meticulous research and careful conclusions.” Publishers Weekly (starred review)
“A compelling blend of cultural anthropology and business journalism.” Time
“Few observers have plumbed the subterranean poetry of marketing as thoroughly as Walker.” New York Times
“Provocative…richly reported.” USA Today
“Fass puts the energy of a caffeinated sports drink into his delivery, projecting the author’s message like a super-salesman. He modulates his tone and volume to keep listeners’ attention as they learn the trade secrets of ‘commercial persuasion.’” AudioFile

Reviews

Reviews

Author

Author Bio: Rob Walker

Author Bio: Rob Walker

Rob Walker is a journalist covering design, technology, business, the arts, and other subjects. He writes The Workologist for the Sunday Business section of The New York Times, and contributes to a variety of other publications and media outlets. His most recent book, co-edited with Joshua Glenn, is the collection Significant Objects: 100 Extraordinary Stories About Ordinary Things. He is on the faculty of the Products of Design MFA program at the School of Visual Arts.

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Details

Details

Available Formats : Digital Download, Digital Rental, CD
Category: Nonfiction/Business & Economics
Runtime: 9.35
Audience: Adult
Language: English