Fail Fast or Win Big by Bernhard Schroeder audiobook

Fail Fast or Win Big: The Start-Up Plan for Starting Now

By Bernhard Schroeder
Read by Steven Menasche

Gildan Media 9781469060361
6.00 Hours 1
Format : Digital Download (In Stock)
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    ISBN: 9781469060361

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Entrepreneurs have long been taught that to be successful, they need to spend months perfecting a business plan and finding investors before they can finally launch their business. But with the marketplace changing at lightning speed, this notion is not only outdated—it’s costly. There’s no point to building a business in a bubble. Today’s entrepreneurs must embrace the idea of “failing fast.” They need to connect with real customers and determine quickly whether their idea is worth pursuing, needs new direction, or should be abandoned altogether. Fail Fast or Win Big shows entrepreneurs how to: Create a rapid prototype of their product or service • Develop a business model instead of a business plan • Test it repeatedly with customers so they can spot failure early • Continue to refine the model based on customer interactions • Leverage their network and resources in order to run lean The longer it takes to launch a company, the more changes there will have been in the market place. Featuring real-life examples of entrepreneurs who set out to fail fast and ended up winning big, this ground breaking guide reveals how the right kind of risk can really pay off.

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Summary

Summary

Entrepreneurs have long been taught that to be successful, they need to spend months perfecting a business plan and finding investors before they can finally launch their business. But with the marketplace changing at lightning speed, this notion is not only outdated—it’s costly. There’s no point to building a business in a bubble. Today’s entrepreneurs must embrace the idea of “failing fast.” They need to connect with real customers and determine quickly whether their idea is worth pursuing, needs new direction, or should be abandoned altogether. Fail Fast or Win Big shows entrepreneurs how to: Create a rapid prototype of their product or service • Develop a business model instead of a business plan • Test it repeatedly with customers so they can spot failure early • Continue to refine the model based on customer interactions • Leverage their network and resources in order to run lean The longer it takes to launch a company, the more changes there will have been in the market place. Featuring real-life examples of entrepreneurs who set out to fail fast and ended up winning big, this ground breaking guide reveals how the right kind of risk can really pay off.

Editorial Reviews

Editorial Reviews

“Entrepreneurship is no longer about business plans and attracting venture capital; it’s about rapid prototyping and crowdfunding. This book explains how.” Leading Business Books
“Failure is an emerging area in the study of entrepreneurship and Schroeder’s highly recommended text collects informative case studies and provides a concrete method for launching products successfully.” Library Journal
“[The LeanModel framework] saves money and attracts money…If you’ve ever watched Shark Tank, you know potential investors prefer sales to business-plan forecasts.” Jim Pawlak, Biz Books columnist

Reviews

Reviews

Author

Author Bio: Bernhard Schroeder

Author Bio: Bernhard Schroeder

Bernhard Schroeder is the director of programs at the Lavin Entrepreneurship Center at San Diego State University. One of the premier programs of its kind in the country, Forbes ranked SDSU eighteenth among universities in the United States for entrepreneurship. Schroeder helped create the world’s largest integrated marketing communications, CKS Partners. Among the many outstanding firms and brands he has worked with are Apple, Mazda, GM, Kellogg’s, Levi’s, Nikon, Visa, and American Express. He was also involved in the initial branding and marketing launches for Amazon, Travelocity, ESPN Online, and Yahoo!

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Details

Details

Available Formats : Digital Download
Category: Nonfiction/Business & Economics
Runtime: 6.00
Audience: Adult
Language: English