The Tipping Point by Malcolm Gladwell audiobook

The Tipping Point: How Little Things Can Make a Big Difference

By Malcolm Gladwell
Read by Malcolm Gladwell

Little, Brown & Company 9780316316965
3.08 Hours Abridged
Format: Digital Download (In Stock)
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    ISBN: 9781594831713

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This celebrated New York Times bestseller— now poised to reach an even wider audience in paperback—is a book that is changing the way Americans think about selling products and disseminating ideas. Author looks at why major changes in our society so often happen suddenly and unexpectedly. An intellectual adventure story and a road map to change, with a profoundly hopeful message—that one imaginative person applying a well-placed lever can move the world.

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Summary

Summary

This celebrated New York Times bestseller— now poised to reach an even wider audience in paperback—is a book that is changing the way Americans think about selling products and disseminating ideas. Author looks at why major changes in our society so often happen suddenly and unexpectedly. An intellectual adventure story and a road map to change, with a profoundly hopeful message—that one imaginative person applying a well-placed lever can move the world.

Editorial Reviews

Editorial Reviews

Why is it that fashion trends change the way we dress? Why do various TV shows, movies, and books become so popular? Malcolm Gladwell provides a diagram of our society, along with an analysis of the strategies people apply to influence and mold its direction. Gladwell describes the personality types that create trends and those that influence others by "spreading the word." History takes on a whole new perspective as he describes events of early America that specifically follow his theories of "selling the public on an idea" and "social epidemics." Feedback from market mavericks further substantiates Gladwell's viewpoints. B.J.P. © AudioFile 2001, Portland, Maine [Published: AUG/ SEPT 01]

Reviews

Reviews

Author

Author Bio: Malcolm Gladwell

Author Bio: Malcolm Gladwell

Malcolm Gladwell has been a staff writer with the New Yorker since 1996. He is a former writer at the Washington Post and served as the newspaper’s New York City bureau chief. He has won a National Magazine Award, and in 2005 he was named one of Time magazine’s 100 Most Influential People. He is the author of four books: The Tipping Point: How Little Things Make a Big Difference, Blink: The Power of Thinking without Thinking, and Outliers: The Story of Success, all of which were #1 New York Times bestsellers. His book What the Dog Saw is a compilation of stories published in the New Yorker. Gladwell graduated from the University of Toronto, Trinity College, with a degree in history. He was born in England, grew up in rural Ontario, and now lives in New York City.

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Details

Details

Available Formats : Digital Download
Category: Nonfiction/Psychology
Runtime: 3.08
Audience: Adult
Language: English