Unleashing the Innovators: How Mature Companies Find New Life with Startups

By Jim Stengel  & Tom Post
Read by Jim Stengel

6.89 Hours 09/05/2017 unabridged
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    ISBN: 9780525500315

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Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, says that legacy companies can renew themselves: by acquiring new technology and creating new business lines; relearning the need for speed; sparking innovation; and learning from failures.        At P&G, Stengel saw the importance of establishing partnerships with the startup world in order to learn how to better innovate. Relying on extensive interviews with innovation leaders at enterprise companies and startups, Stengel’s Unleashing the Innovators takes readers inside such storied companies as GE and Wells Fargo, IBM and Target, Motorola Solutions and Toyota to see what they are learning from their alliances with entrepreneurs. Stengel also explores how even 20- and 30-year-old "startups" like Amazon, Google, and Facebook can reinvent themselves--and what managers at legacy companies everywhere can learn from them. Drawing on a specially commissioned global study of over 200 established corporations and startups, conducted by research consultancy OgilvyRED, Stengel found that companies with successful startup partnerships are three times more likely to change their culture to be more innovative. Filled with indepth stories from the front lines of today’s most forward-looking companies, Unleashing the Innovators shows how companies of all sizes can better navigate today’s changing landscape, accelerate innovation, increase revenues, and improve their customer relationships.

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Summary

Summary

Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, says that legacy companies can renew themselves: by acquiring new technology and creating new business lines; relearning the need for speed; sparking innovation; and learning from failures.     
 
At P&G, Stengel saw the importance of establishing partnerships with the startup world in order to learn how to better innovate. Relying on extensive interviews with innovation leaders at enterprise companies and startups, Stengel’s Unleashing the Innovators takes readers inside such storied companies as GE and Wells Fargo, IBM and Target, Motorola Solutions and Toyota to see what they are learning from their alliances with entrepreneurs. Stengel also explores how even 20- and 30-year-old "startups" like Amazon, Google, and Facebook can reinvent themselves--and what managers at legacy companies everywhere can learn from them.

Drawing on a specially commissioned global study of over 200 established corporations and startups, conducted by research consultancy OgilvyRED, Stengel found that companies with successful startup partnerships are three times more likely to change their culture to be more innovative.
Filled with indepth stories from the front lines of today’s most forward-looking companies, Unleashing the Innovators shows how companies of all sizes can better navigate today’s changing landscape, accelerate innovation, increase revenues, and improve their customer relationships.

Editorial Reviews

Editorial Reviews

“In today’s digital, customer-first world, businesses must disrupt or be disrupted. Jim Stengel’s fresh perspectives on leadership and purpose are an inspiring call to action for business transformation. Unleashing the Innovators is the established company’s playbook for how to re-ignite passion and innovation within corporate culture to survive and thrive." Karen Quintos, CCO of Dell
“Jim takes us beyond the benefits of partnerships with startups. He forces us to understand two essential human truths critical to innovation—the humility to recognize that no one organization or individual has all the answers and the courage to act on that.” Salman Amin, COO of SC Johnson
“Jim Stengel and Unleashing the Innovators offers critical insight into how to evolve a company’s culture to constantly innovate, disrupt accepted thinking, and actually benefit from the accelerating change we are all experiencing. Plus, Stengel’s lessons will help any individual personally challenge themselves to improve.” Dawn Hudson, CMO of the National Football League
Unleashing the Innovators unleashes some wonderful wisdom and insights about what companies of all sizes can learn from each other. It’s a great playbook—full of inspiring stories—on how to build successful partnerships.” Arianna Huffington, founder of Huffington Post and founder and CEO of Thrive Global
“Entrepreneurial imagination, enthusiasm and vision is core to startup success, and Jim Stengel teaches us it’s just the prescription for reinvigorating larger legacy companies as well. Unleashing the Innovators can help managers harness this startup spirit to reenergize their companies and take them ‘from old to bold.’” Sheryl Sandberg, Facebook COO and Founder

Reviews

Reviews

Author

Author Bio: Jim Stengel

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Author Bio: Tom Post

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Details

Details

Available Formats : Digital Download
Runtime: 6.89
Audience: Adult
Language: English