Unleashing the Innovators: How Mature Companies Find New Life with Startups

By Jim Stengel  & Tom Post
Read by Jim Stengel

6.89 Hours 09/05/2017 unabridged
Format: Digital Download (In Stock)
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    ISBN: 9780525500315

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Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, says that legacy companies can renew themselves: by acquiring new technology and creating new business lines; relearning the need for speed; sparking innovation; and learning from failures.        At P&G, Stengel saw the importance of establishing partnerships with the startup world in order to learn how to better innovate. Relying on extensive interviews with innovation leaders at enterprise companies and startups, Stengel’s Unleashing the Innovators takes readers inside such storied companies as GE and Wells Fargo, IBM and Target, Motorola Solutions and Toyota to see what they are learning from their alliances with entrepreneurs. Stengel also explores how even 20- and 30-year-old "startups" like Amazon, Google, and Facebook can reinvent themselves--and what managers at legacy companies everywhere can learn from them. Drawing on a specially commissioned global study of over 200 established corporations and startups, conducted by research consultancy OgilvyRED, Stengel found that companies with successful startup partnerships are three times more likely to change their culture to be more innovative. Filled with indepth stories from the front lines of today’s most forward-looking companies, Unleashing the Innovators shows how companies of all sizes can better navigate today’s changing landscape, accelerate innovation, increase revenues, and improve their customer relationships.

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Summary

Summary

Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, says that legacy companies can renew themselves: by acquiring new technology and creating new business lines; relearning the need for speed; sparking innovation; and learning from failures.     
 
At P&G, Stengel saw the importance of establishing partnerships with the startup world in order to learn how to better innovate. Relying on extensive interviews with innovation leaders at enterprise companies and startups, Stengel’s Unleashing the Innovators takes readers inside such storied companies as GE and Wells Fargo, IBM and Target, Motorola Solutions and Toyota to see what they are learning from their alliances with entrepreneurs. Stengel also explores how even 20- and 30-year-old "startups" like Amazon, Google, and Facebook can reinvent themselves--and what managers at legacy companies everywhere can learn from them.

Drawing on a specially commissioned global study of over 200 established corporations and startups, conducted by research consultancy OgilvyRED, Stengel found that companies with successful startup partnerships are three times more likely to change their culture to be more innovative.
Filled with indepth stories from the front lines of today’s most forward-looking companies, Unleashing the Innovators shows how companies of all sizes can better navigate today’s changing landscape, accelerate innovation, increase revenues, and improve their customer relationships.

Editorial Reviews

Editorial Reviews

Jim takes us beyond the benefits of partnerships with startups. He forces us to understand two essential human truths critical to innovation - the humility to recognize that no one organization or individual has all the answers and the courage to act on that. Salman Amin, COO, SC Johnson
Jim Stengel aims the invaluable lessons of Unleashing the Innovators squarely at the leaders of legacy companies who labor to stay fresh and innovative.  Stengel shows how to invite startup innovators into the tent to shock incumbents into new thinking; how outsiders – or insiders who think like renegades – are essential to the longevity of established companies; and a set of ‘how tos to avoid failure, and to make these unconventional and often uncomfortable partnerships with upstarts work.
In today’s digital, customer-first world, businesses must disrupt or be disrupted. Jim Stengel’s fresh perspectives on leadership and purpose are an inspiring call to action for business transformation. Unleashing the Innovators is the established company's playbook for how to re-ignite passion and innovation within corporate culture to survive and thrive. Karen Quintos, Chief Customer Officer, Dell
Innovation and the ability to challenge the status quo are what ensures the long-term success of any company.  The bigger, the more successful the enterprise, the tougher the challenge, and the greater the need.  Jim Stengel and Unleashing the Innovators offers critical insight into how to evolve a company's culture to constantly innovate, disrupt accepted thinking, and actually benefit from the accelerating change we are all experiencing.  Plus, Stengel’s lessons will help any individual personally challenge themselves to improve. Dawn Hudson, CMO, the National Football League, and Board of Directors, Nvidia and Interpublic Group
By managing the tension between old and new, small and big, novel and established, both startups and big global brands can get in touch not just with who they are, but who they must become. And this insightful, useful book by one of the best growth minds I know is a great place to begin the journey. Beth Comstock, Vice Chair, GE 
Fact: the business world is changing and changing fast. We have two options, learn from Jim Stengel or get left behind. With an open mind, a willingness to trying something different and a copy of Unleashing the Innovators in hand, executives at legacy companies can adapt the cultures to more effectively compete in a new generation. Simon Sinek, Optimist and New York Times Bestselling author of Start With Why and Leaders Eat Last
The future belongs, as Stengel persuasively demonstrates, to those willing to embrace new ideas and new ways of working – combined with the speed and agility to act on them. Paul Polman, CEO, Unilever
Unleashing the Innovators unleashes some wonderful wisdom and insights about what companies of all sizes can learn from each other. It's a great playbook – full of inspiring stories – on how to build successful partnerships. Arianna Huffington, Founder of The Huffington Post and Founder and CEO of Thrive Global 
Entrepreneurial imagination, enthusiasm and vision is core to startup success, and Jim Stengel teaches us it’s just the prescription for reinvigorating larger legacy companies as well. Unleashing the Innovators can help managers harness this startup spirit to reenergize their companies and take them 'from old to bold.' Sheryl Sandberg, Facebook COO and Founder, LeanIn.Org and OptionB.Org

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Author

Author Bio: Jim Stengel

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Author Bio: Tom Post

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Details

Details

Available Formats : Digital Download
Runtime: 6.89
Audience: Adult
Language: English