The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

By Scott Galloway
Read by Jonathan Todd Ross

8.54 Hours 10/03/2017 unabridged
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    ISBN: 9780525499114

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    ISBN: 9780525499107

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.  For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them? In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

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Summary

Summary

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. 

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them?

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

Editorial Reviews

Editorial Reviews

“This is that rare book that not only informs but entertains. You’ll never look at these four companies the same way again.” Jonah Berger, author of Contagious
“An essential, wide-ranging powerhouse of a book that, like Scott Gal­loway himself, marries equal parts incisive, entertaining, and biting. As in his leg­endary MBA lectures, Galloway tells it like it is, sparing no business titan and no juggernaut corporation from well-deserved criticism. A must read.” Adam Alter, author of Drunk Tank Pink

Reviews

Reviews

Author

Author Bio: Scott Galloway

Scott Galloway is a Professor at NYU’s Stern School of Business, where he teaches Brand Strategy and Digital Marketing. He is the founder of several firms including L2, Red Envelope, and Prophet. In 2012, he was named “One of the World’s 50 Best Business School Professors” by Poets & Quants. He has served on the boards of Eddie Bauer, The New York Times Company, Gateway Computer, and Berkeley’s Haas School of Business. This is his first book.

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Details

Details

Available Formats : Digital Download, CD
Runtime: 8.54
Audience: Adult
Language: English