Building a StoryBrand: Clarify Your Message So Customers Will Listen

By Donald Miller
Read by Donald Miller

4.91 Hours 10/10/2017 unabridged
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    ISBN: 9780718074326

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    ISBN: 9781536693157

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

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Summary

Summary

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

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Author

Author Bio: Donald Miller

Donald Miller started the Mentoring Project, an organization that helps churches start mentoring programs and pairs mentors with boys in need, in 2005. His work with the fatherless led the Obama administration to invite him onto the president’s task force on fatherlessness and mentoring. He is the director of The Burnside Writers Collective, an online magazine. He is a frequent speaker, appearing at events such as the Women of Faith Conference, the Democratic National Convention, and Harvard University. He still lives in Portland, Oregon with his dog Lucy.

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Details

Details

Available Formats : Digital Download, CD
Category: Nonfiction/Business & Economics
Runtime: 4.91
Audience: Adult
Language: English