HBR's 10 Must Reads on Strategic Marketing
By Harvard Business Review
Featuring articles by Theodore Levitt , Clayton M. Christensen , and others
Read by Susan Larkin and Bernard Setaro Clark
The HBR’s 10 Must Reads Series
-
1 Format: CD
-
Regular Price: $24.99
Special Price $16.24
ISBN: 9781531836573
In Stock ● Ships in 1-2 days
New from the bestselling HBR’s 10 Must Reads series. Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: • Figure out what business you’re really in • Create products that perform the jobs people need to get done • Get a bird’s-eye view of your brand’s strengths and weaknesses • Tap a market that’s larger than China and India combined • Deliver superior value to your B2B customers • End the war between sales and marketing
Learn More- Only $12.99/month gets you 1 Credit/month
- Cancel anytime
- Hate a book? Then we do too, and we'll exchange it.
Summary
Summary
New from the bestselling HBR’s 10 Must Reads series.
Stop pushing products—and start cultivating relationships with the right customers.
If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.
Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:
• Figure out what business you’re really in
• Create products that perform the jobs people need to get done
• Get a bird’s-eye view of your brand’s strengths and weaknesses
• Tap a market that’s larger than China and India combined
• Deliver superior value to your B2B customers
• End the war between sales and marketing
Details
Details
Available Formats : | CD |
Category: | Nonfiction/Business & Economics |
Runtime: | 6.83 |
Audience: | Adult |
Language: | English |
To listen to this title you will need our latest app
Due to publishing rights this title requires DRM and can only be listened to in the Downpour app