HBR's 10 Must Reads on Strategic Marketing
By Harvard Business Review
Featuring articles by Theodore Levitt , Clayton M. Christensen , and others
Read by Susan Larkin and Bernard Setaro Clark
The HBR’s 10 Must Reads Series
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1 Format: CD
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Regular Price: $24.99
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ISBN: 9781531836573
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New from the bestselling HBR’s 10 Must Reads series. Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: • Figure out what business you’re really in • Create products that perform the jobs people need to get done • Get a bird’s-eye view of your brand’s strengths and weaknesses • Tap a market that’s larger than China and India combined • Deliver superior value to your B2B customers • End the war between sales and marketing
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Summary
Summary
New from the bestselling HBR’s 10 Must Reads series.
Stop pushing products—and start cultivating relationships with the right customers.
If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.
Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:
• Figure out what business you’re really in
• Create products that perform the jobs people need to get done
• Get a bird’s-eye view of your brand’s strengths and weaknesses
• Tap a market that’s larger than China and India combined
• Deliver superior value to your B2B customers
• End the war between sales and marketing
Author
Author Bio: Harvard Business Review
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, eleven internationally licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.
Author Bio: Theodore Levitt
Theodore Levitt (1925–2006) was American economist and professor at Harvard Business School. He was also editor of the Harvard Business Review and an editor who was especially noted for increasing the Review’s circulation and for popularizing the term “globalization.”
Titles by Author
Author Bio: Clayton M. Christensen
Clayton M. Christensen is the Kim B. Clark Professor of Business Administration at Harvard Business School and the architect of and the world’s foremost authority on disruptive innovation.
Author Bio: Fred Reichheld
Titles by Author
Author Bio: Philip Kotler
Philip Kotler is the SC Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. Although best known as a marketing guru, Kotler is a classically trained economist who did his master’s studies at the University of Chicago under Milton Friedman, the famed Nobel laureate and free-market evangelist, before moving to MIT to pursue a PhD under Paul Samuelson and Robert Solow, two Nobel Prize–winning Keynesian economists.
Details
Details
| Available Formats : | CD |
| Category: | Nonfiction/Business & Economics |
| Runtime: | 6.83 |
| Audience: | Adult |
| Language: | English |
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