It Takes a Tribe: Building the Tough Mudder Movement

By Will Dean
Read by Elliot Hill

7.56 Hours 09/12/2017 unabridged

Winner of the Business Book Awards 'Startup Inspiration' category ------ Penguin presents the audiobook edition of It Takes a Tribe by Will Dean, read by Eliot Hill. Tough Mudder is not a race. It's a challenge. Unlike other endurance events, Tough Mudder encourages team spirit. The course's design forces you to seek help from others and with twenty obstacles, forty tons of ice and five hundred thousand litres of Grade-A mud set over ten to twelve miles, you're going to need it. This revival of community is the key to the company's success. In It Takes a Tribe, co-founder and CEO Will Dean explores the mental, physical and social principles behind the experience and reveals how he built a global tribe. Arguing for clear principles, bravery and persistence, Dean shows a new generation of entrepreneurs why it's important to create a brand that people identify with and love.

Learn More
Membership Details
  • Only $12.99/month gets you 1 Credit/month
  • Cancel anytime
  • Hate a book? Then we do too, and we'll exchange it.
See how it works in 15 seconds

Summary

Summary

Winner of the Business Book Awards 'Startup Inspiration' category ------ Penguin presents the audiobook edition of It Takes a Tribe by Will Dean, read by Eliot Hill. Tough Mudder is not a race. It's a challenge. Unlike other endurance events, Tough Mudder encourages team spirit. The course's design forces you to seek help from others and with twenty obstacles, forty tons of ice and five hundred thousand litres of Grade-A mud set over ten to twelve miles, you're going to need it. This revival of community is the key to the company's success. In It Takes a Tribe, co-founder and CEO Will Dean explores the mental, physical and social principles behind the experience and reveals how he built a global tribe. Arguing for clear principles, bravery and persistence, Dean shows a new generation of entrepreneurs why it's important to create a brand that people identify with and love.

Editorial Reviews

Editorial Reviews

an international cult event
Convincing people to spend hours running through the mud is no easy task. Building a business where millions of people pay money to do this would be ridiculous. But Will Dean has done it, and this gripping book reveals what it takes to stand by your values and create an organization that stands for those values ADAM GRANT, bestselling author of 'Originals' and co-author of 'Option B'
Will's story - and his races - are proof that the obstacle is always the way RYAN HOLIDAY, author of 'The Obstacle is the Way'
The idea of Tough Mudder is not to win...but to have a story to tell
the crux of Tough Mudder - pushing yourself to your limit while having fun as part of a team
Will Dean has created one of the most original and inventive brands in the world, and his story will be valuable for anyone looking to change the rules of business BRETT YORMARK, CEO, Brooklyn Sports & Entertainment
The power of internal motivation, great leadership, and team building. Will Dean demonstrates all this and more in It Takes a Tribe BRANDON WEBB, former Navy SEAL, author of The Red Circle and Total Focus, and CEO of Hurricane Group
This book shows that an entrepreneur with imagination and nerve can make a real difference by creating life-changing opportunities for thousands of people across the world GENERAL (RETD.) SIR NICK PARKER
a brutal military-style obstacle course that's becoming a global phenomenon
Like any great startup story, Tough Mudder's story is full of twists and turns. But It Takes a Tribe is also a thoughtful argument about what really drives business RICHARD REED, co-founder of Innocent Drinks
Gripping - reveals what it takes to stand by your values ADAM GRANT, Wharton professor and bestselling author of 'Originals' and co-author of 'Option B'
At its core, It Takes A Tribe is a book about us. It goes beyond our ability to overcome obstacles and delves into how shared adversity is actually a powerful force in building deep, lasting bonds with others SIMON SINEK, optimist and author of Start With Why and Leaders Eat Last
Will Dean is one of the most important leaders of his generation - boldly pushing back on our digitally obsessed culture to get us out of our comfort zones, into the mud, working as a team and discovering all sorts of potential along the way. It Takes a Tribe is loaded with brilliant stories, lessons and inspiration that will make you want to jump off your couch and go make an impact! SARAH ROBB O’HAGAN, founder of Extreme You

Reviews

Reviews

Author

Author Bio: Will Dean

Will Dean is the founder and CEO of Tough Mudder Inc., which now has annual revenues of more than $100 million and has raised more than $13 million for charity. His honors include EY’s Entrepreneur Of The Year® Emerging Award; Crain’s annual 40 Under 40 list; and Fortune’s 40 Under 40: Ones to Watch list. A native of a mining town in the English Midlands, he now divides his time between London and New York.

Titles by Author

Details

Details

Available Formats :
Category: Nonfiction/Business & Economics
Runtime: 7.56
Audience: Adult
Language: English