Never Lost Again by Bill Kilday audiobook

Never Lost Again: The Google Mapping Revolution That Sparked New Industries and Augmented Our Reality

By Bill Kilday
Read by Rob Shapiro

9780062673046
10.02 Hours Unabridged
Format: Digital Download (In Stock)
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    ISBN: 9781982528904

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As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys—the compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag team that built it and changed how we navigate the world. Never Lost Again chronicles the evolution of mapping technology—the "overnight success twenty years in the making." Bill Kilday takes us behind the scenes of the tech’s development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokémon GO. He takes us back to the beginning to Keyhole—a cash-strapped startup mapping company started by a small-town Texas boy named John Hanke, that nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company’s big break came with the first invasion of Iraq; CNN used their technology to cover the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Eventually, Hanke’s original company was spun back out of Google, and is now responsible for Pokémon GO and the upcoming Harry Potter: Wizards Unite. Kilday, the marketing director for Keyhole and Google Maps, was there from the earliest days, and offers a personal look behind the scenes at the tech and the minds developing it. But this book isn’t only a look back at the past; it is also a glimpse of what’s to come. Kilday reveals how emerging map-based technologies including virtual reality and driverless cars are going to upend our lives once again. Never Lost Again shows us how our worldview changed dramatically as a result of vision, imagination, and implementation. It’s a crazy story. And it all started with a really good map.

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Summary

Summary

As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys—the compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag team that built it and changed how we navigate the world.

Never Lost Again chronicles the evolution of mapping technology—the "overnight success twenty years in the making." Bill Kilday takes us behind the scenes of the tech’s development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokémon GO.

He takes us back to the beginning to Keyhole—a cash-strapped startup mapping company started by a small-town Texas boy named John Hanke, that nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company’s big break came with the first invasion of Iraq; CNN used their technology to cover the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Eventually, Hanke’s original company was spun back out of Google, and is now responsible for Pokémon GO and the upcoming Harry Potter: Wizards Unite.

Kilday, the marketing director for Keyhole and Google Maps, was there from the earliest days, and offers a personal look behind the scenes at the tech and the minds developing it. But this book isn’t only a look back at the past; it is also a glimpse of what’s to come. Kilday reveals how emerging map-based technologies including virtual reality and driverless cars are going to upend our lives once again.

Never Lost Again shows us how our worldview changed dramatically as a result of vision, imagination, and implementation. It’s a crazy story. And it all started with a really good map.

Editorial Reviews

Editorial Reviews

“Writing with warmth and humor, the author has great fun recalling life as a state-college alum working among intense Stanford graduates. Informative, entertaining reading for nontechies.” Kirkus Reviews
“Every would-be founder should take advantage of the hours saved by map technology and read this book. It is an epic of tradeshow demo hell, cash flow struggles, engineering brilliance and sheer perseverance that delivered one of the miracles of our age. It’s a captivating yarn with insider details and story-telling other start-up books rarely seem to capture and bring to life.” Bing Gordon, Chief Creative Officer of Electronic Arts

Reviews

Reviews

Author

Author Bio: Bill Kilday

Author Bio: Bill Kilday

Bill Kilday served as marketing director for Keyhole, a startup that was bought by Google. Kilday was head of marketing for Google’s Geo division for three years and participated in the launch of Google Maps and Google Earth. Kilday continues to work for John Hanke, now as vice president of marketing for the Google spinout company Niantic, the game development studio behind the mobile gaming success “Pokémon GO.” He lives in Austin, Texas.

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Details

Details

Available Formats : Digital Download, CD, MP3 CD
Category: Nonfiction/Business & Economics
Runtime: 10.02
Audience: Adult
Language: English