The Tipping Point by Malcolm Gladwell audiobook

The Tipping Point: How Little Things Can Make a Big Difference

By Malcolm Gladwell
Read by Malcolm Gladwell

Little, Brown & Company 9780316316965
8.57 Hours Unabridged
Format: Digital Download (In Stock)
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    ISBN: 9781600240089

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This celebrated New York Times bestseller -- now poised to reach an even wider audience in paperback -- is a book that is changing the way Americans think about selling products and disseminating ideas.

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Summary

Summary

A New York Times bestseller

A USA Today bestseller

A Wall Street Journal bestseller

A Washington Post bestseller

A Los Angeles Times bestseller

A San Francisco Chronicle bestseller

This celebrated New York Times bestseller -- now poised to reach an even wider audience in paperback -- is a book that is changing the way Americans think about selling products and disseminating ideas.

Editorial Reviews

Editorial Reviews

Why is it that fashion trends change the way we dress? Why do various TV shows, movies, and books become so popular? Malcolm Gladwell provides a diagram of our society, along with an analysis of the strategies people apply to influence and mold its direction. Gladwell describes the personality types that create trends and those that influence others by "spreading the word." History takes on a whole new perspective as he describes events of early America that specifically follow his theories of "selling the public on an idea" and "social epidemics." Feedback from market mavericks further substantiates Gladwell's viewpoints. B.J.P. © AudioFile 2001, Portland, Maine [Published: AUG/ SEPT 01]
The Tipping Point, by Malcolm Gladwell, is a lively, timely and engaging study of fads. Gladwell, who made his career in journalism as a science writer, has a knack for explaining psychological experiments clearly; The Tipping Point is worth reading just for what it tells us about how we try to make sense out of the world.” New York Times Book Review
“A fascinating book that makes you see the world in a different way.” Fortune
“Gladwell has a knack for rendering complex theories in clear, elegant prose, and he makes a charismatic tour guide. As a result, the book’s constant movement from one cultural realm to the next…never produces any literary motion sickness.” San Francisco Chronicle
“An imaginative…treatise…it’s hard not to be persuaded by Gladwell’s thesis. Not only does he assemble a fascinating mix of facts in support of his theory…but he also manages to weave everything into a cohesive explanation of human behavior. There’s little doubt that the material will keep you awake.” Business Week
“A terrifically rewarding read.” Seattle Times
“This is a book that should be read by everyone in business, politics, marketing and advertising, as well as by anyone interested in trends, fashion, fads, policy making, and human behavior. In other words, all of us.” Barnes & Noble, editorial review
“Gladwell…offers an incisive and piquant theory of social dynamics that is bound to provoke a paradigm shift in our understanding of mass behavioral change…As he applies his strikingly counterintuitive hypotheses to everything from the ‘stickiness,’ or popularity, of certain children’s television shows to the spread of sexually transmitted diseases, Gladwell reveals that our cherished belief in the autonomy of the self is based in great part on wishful thinking.” Booklist

Reviews

Reviews

Author

Author Bio: Malcolm Gladwell

Author Bio: Malcolm Gladwell

Malcolm Gladwell has been a staff writer with the New Yorker since 1996. He is a former writer at the Washington Post and served as the newspaper’s New York City bureau chief. He has won a National Magazine Award, and in 2005 he was named one of Time magazine’s 100 Most Influential People. He is the author of four books: The Tipping Point: How Little Things Make a Big Difference, Blink: The Power of Thinking without Thinking, and Outliers: The Story of Success, all of which were #1 New York Times bestsellers. His book What the Dog Saw is a compilation of stories published in the New Yorker. Gladwell graduated from the University of Toronto, Trinity College, with a degree in history. He was born in England, grew up in rural Ontario, and now lives in New York City.

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Details

Details

Available Formats : Digital Download
Category: Nonfiction
Runtime: 8.57
Audience: Adult
Language: English