The Marvel Studios Story by Charlie Wetzel audiobook

The Marvel Studios Story: How a Failing Comic Book Publisher Became a Hollywood Superhero

By Charlie Wetzel  and Stephanie Wetzel
Read by Mark Smeby

HarperCollins Leadership on Brilliance Audio, HarperCollins Leadership 9781400216130
3.05 Hours 1
Format : Digital Download (In Stock)
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What can you learn from the world’s most successful companies? The Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become one of history’s most successful movie studios. Marvel characters have been shaping pop culture for decades and when comic books were no longer keeping the company afloat, Marvel Studios was born. Marvel Studios is the multibillion-dollar home to iconic franchises. They are known for creating brilliant multilayered worlds and storylines that allow their audiences to escape into a fantasy and inspire the creative side of every viewer. But, behind those visionaries is a well-oiled storytelling machine dedicated to getting the Hulk’s smash fists in the hands of every child and a sea of Spiderman costumes deployed every Halloween. This book educates readers on how one of the largest creative companies in the planetary universe runs their business and keeps their fans and their parent company, Disney, counting the profits. Through the story of Marvel Studios, you’ll learn how to recognize and pursue additional revenue streams, how a company can successfully balance the creative with business to appease investors and fans alike, and how to keep a decades-old superhero franchise new and exciting without losing sight of its roots.

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Summary

Summary

What can you learn from the world’s most successful companies? The Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become one of history’s most successful movie studios.

Marvel characters have been shaping pop culture for decades and when comic books were no longer keeping the company afloat, Marvel Studios was born.

Marvel Studios is the multibillion-dollar home to iconic franchises. They are known for creating brilliant multilayered worlds and storylines that allow their audiences to escape into a fantasy and inspire the creative side of every viewer. But, behind those visionaries is a well-oiled storytelling machine dedicated to getting the Hulk’s smash fists in the hands of every child and a sea of Spiderman costumes deployed every Halloween.

This book educates readers on how one of the largest creative companies in the planetary universe runs their business and keeps their fans and their parent company, Disney, counting the profits. Through the story of Marvel Studios, you’ll learn how to recognize and pursue additional revenue streams, how a company can successfully balance the creative with business to appease investors and fans alike, and how to keep a decades-old superhero franchise new and exciting without losing sight of its roots.

Reviews

Reviews

Author

Author Bio: Charlie Wetzel

Author Bio: Charlie Wetzel

Charlie Wetzel became a full-time writer in his mid-thirties after working as a sexton, dishwasher, roustabout, waiter, chef, teacher, car salesman, and college dean. A graduate of the University of New Orleans with degrees in English, he has written ninety-five nonfiction books, as well as fiction and screenplays. He wrote “The Candy Shop, " a short film that won the Crystal Heart Award at the 2011 Heartland Film Festival.

Titles by Author

Author Bio: Stephanie Wetzel

Author Bio: Stephanie Wetzel

Stephanie Wetzel has been her husband Charlie’s primary editor for as long as they’ve been married, including for every book Charlie has written with author John C. Maxwell. A writer in her own right, she blogged for a decade-back when blogging was still cool. She now partners in writing with Charlie and works with other authors.

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Details

Details

Available Formats : Digital Download, CD
Category: Nonfiction/Business & Economics
Runtime: 3.05
Audience: Adult
Language: English