Cascades by Greg Satell audiobook

Cascades: How to Create a Movement that Drives Transformational Change

By Greg Satell
Read by Dave Clark

McGraw-Hill Education on Brilliance Audio 9781260454017
Unabridged
Format: CD (In Stock)
  • $39.99

    ISBN: 9781799761846

What does it take to change the world? This book will show you how to harness the power of CASCADES to create a revolutionary movement! If you could make a change―any change you wanted―what would it be? Would it be something in your organization or your industry? Maybe something it’s in your community or throughout society as a whole? Creating true change is never easy. Most startups don’t survive. Most community groups never get beyond small local actions. Even when a spark catches fire and protesters swarm the streets, it often seems to fizzle out almost as fast as it started. The status quo is, almost by definition, well entrenched and never gives up without a fight. In this groundbreaking book, one of today's top innovation experts delivers a guide for driving transformational change. To truly change the world or even just your little corner of it, you don’t need a charismatic leader or a catchy slogan. What you need is a cascade: small groups that are loosely connected but united by a common purpose. As individual entities, these groups may seem inconsequential, but when they synchronize their collective behavior as networks, they become immensely powerful. Through the power of cascades, a company can be made anew, an industry disrupted, or even an entire society reshaped. As Satell takes us through past and present movements, he explains exactly why and how some succeed while others fail.

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Summary

Summary

What does it take to change the world? This book will show you how to harness the power of CASCADES to create a revolutionary movement!

If you could make a change―any change you wanted―what would it be? Would it be something in your organization or your industry? Maybe something it’s in your community or throughout society as a whole?

Creating true change is never easy. Most startups don’t survive. Most community groups never get beyond small local actions. Even when a spark catches fire and protesters swarm the streets, it often seems to fizzle out almost as fast as it started. The status quo is, almost by definition, well entrenched and never gives up without a fight.

In this groundbreaking book, one of today's top innovation experts delivers a guide for driving transformational change. To truly change the world or even just your little corner of it, you don’t need a charismatic leader or a catchy slogan. What you need is a cascade: small groups that are loosely connected but united by a common purpose.

As individual entities, these groups may seem inconsequential, but when they synchronize their collective behavior as networks, they become immensely powerful. Through the power of cascades, a company can be made anew, an industry disrupted, or even an entire society reshaped. As Satell takes us through past and present movements, he explains exactly why and how some succeed while others fail.

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Reviews

Author

Author Bio: Greg Satell

Author Bio: Greg Satell

Greg Satell is a popular writer, speaker, and consultant whose work has appeared in Harvard Business Review, Forbes, The London Times, Fast Company, Inc., and Business Insider. A corporate executive and entrepreneur, Satell has built market-leading digital and media businesses and advised major brands as a senior officer for the Publicis Groupe, one of the world’s leading marketing services organizations.

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Details

Details

Available Formats : CD
Category: Nonfiction/Business & Economics
Audience: Adult
Language: English