The E-Myth Revisited: Why Most Small Businesses Don't Work and

By Michael E. Gerber
Read by Michael E. Gerber

The E-Myth Series

8.08 Hours 06/01/2004 unabridged
Format: Digital Download (In Stock)
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    ISBN: 9780060839246

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In this audio edition of the totally revised underground bestseller -- The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business -- from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

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Summary

Summary

In this audio edition of the totally revised underground bestseller -- The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business -- from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

Editorial Reviews

Editorial Reviews

“Gerber loves to exhort people to develop powerful visions for their companies.” Fortune
“Without a doubt, the most important message for our company over thenext decade.” The John Hancock Insurance Group 
“Gerber's powerful insights have given thousands of entrepreneurs new control over their businesses …” Success magazine

Reviews

Reviews

Author

Author Bio: Michael E. Gerber

Michael E. Gerber is a bestselling author and founder and chairman of E-Myth Worldwide, a company that transforms the way small business owners grow their companies. Inc. magazine called Gerber “the world’s #1 small business guru,” and he has remained one of BusinessWeek’s bestselling authors over the past two decades. He has coached, taught, and trained over 60,000 small businesses in 145 countries, which has led him to become the world’s preeminent small business guru.

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Details

Details

Available Formats : Digital Download
Runtime: 8.08
Audience: Adult
Language: English