Spend Shift by John Gerzema audiobook

Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

By Michael D'Antonio  and John Gerzema
Foreword by Philip Kotler
Read by Ray Chase

Gildan Media 9780470874431
8.99 Hours 1
Format : Digital Download (In Stock)
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    ISBN: 9781663707673

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    ISBN: 9798200545599

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How we, consumers, responded to the 2008 recession and continue to respond to its aftermath is the crux of much speculation. Will we remain "frugal" or will we go back to our spending ways? What about this economic crisis has changed the way we live and how will it affect America's future? After decades of unfettered indulgence, Americans are spent. We over-consumed--financed with debt--which has overleveraged our country and erased 13 trillion of consumer wealth and nearly 45% in America's equities and housing values. In the process, we have decimated trust in our financial system, government, and business. In SPEND SHIFT, John Gerzema, Chief Insights Officer at Young how we are moving from mindless to mindful consumption; and how we are opting for better goods and services, rather than just "more." As a consequence, companies are presented with an extraordinary opportunity to revolutionize their models to reconnect with the new, unwound consumer. Businesses that adapt to these new consumer behaviors will drive business that scale reputation, not debt, and that will expand profit margins by delivering both "value" and "values." Through insight, social data, and in depth observation, SPEND SHIFT analyzes the changing American consumer psyche, documents the five shifting values and consumer behaviors that are remaking America, and explains what it means to businesses and leaders. This will be a must-read for anyone interested in how consumerism is changing and how to understand and connect with consumer during and after the recession.

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Summary

Summary

How we, consumers, responded to the 2008 recession and continue to respond to its aftermath is the crux of much speculation. Will we remain "frugal" or will we go back to our spending ways? What about this economic crisis has changed the way we live and how will it affect America's future? After decades of unfettered indulgence, Americans are spent. We over-consumed--financed with debt--which has overleveraged our country and erased 13 trillion of consumer wealth and nearly 45% in America's equities and housing values. In the process, we have decimated trust in our financial system, government, and business. In SPEND SHIFT, John Gerzema, Chief Insights Officer at Young how we are moving from mindless to mindful consumption; and how we are opting for better goods and services, rather than just "more." As a consequence, companies are presented with an extraordinary opportunity to revolutionize their models to reconnect with the new, unwound consumer. Businesses that adapt to these new consumer behaviors will drive business that scale reputation, not debt, and that will expand profit margins by delivering both "value" and "values." Through insight, social data, and in depth observation, SPEND SHIFT analyzes the changing American consumer psyche, documents the five shifting values and consumer behaviors that are remaking America, and explains what it means to businesses and leaders. This will be a must-read for anyone interested in how consumerism is changing and how to understand and connect with consumer during and after the recession.

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Author

Author Bio: John Gerzema

Author Bio: John Gerzema

Titles by Author

Author Bio: Michael D'Antonio

Author Bio: Michael D'Antonio

As part of a team of journalists from Newsday, Michael D’Antonio won the Pulitzer Prize for his reporting before going on to write many acclaimed books, including Atomic Harvest,The State Boys Rebellion, and The Truth about Trump, among others. He has also written for Esquire, the New York Times Magazine, and Sports Illustrated.

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Details

Details

Available Formats : Digital Download, CD, MP3 CD
Category: Nonfiction/Business & Economics
Runtime: 8.99
Audience: Adult
Language: English