No Logo by Naomi Klein audiobook

No Logo: Taking Aim at the Brand Bullies

By Naomi Klein  and Hank Phillippi Ryan
Read by Xe Sands  and Nicola Barber

Macmillan Audio 9780312429270
18.52 Hours Unabridged
Format: Digital Download (In Stock)
  • $32.99
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    ISBN: 9781427222671

With a new Afterword to the 2002 edition. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement. As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in "Joe Chemo" for "Joe Camel"). No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing. "This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable."—Naomi Klein, from her Introduction

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Summary

Summary

A 2000 Guardian First Book Award Finalist

Nominated for Guardian First Book Award - Nominee, 2000

With a new Afterword to the 2002 edition. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.

As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in "Joe Chemo" for "Joe Camel").

No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing.

"This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable."—Naomi Klein, from her Introduction

Editorial Reviews

Editorial Reviews

No Logo is an attractive sprawl of a book describing a vast confederacy of activist groups with a common interest in reining in the power of lawyering, marketing, and advertising to manipulate our desires. The Boston Globe
Klein is a sharp cultural critic and a flawless storyteller. Her analysis is thorough and thoroughly engaging. Newsweek.com
The Das Kapital of the growing anti-corporate movement. The London Observer
A complete, user-friendly handbook on the negative effects that 1990s überbrand marketing has had on culture, work, and consumer choice. The Village Voice
No Logo has been a pedagogical godsend. I used it to illustrate contemporary applications of complex cultural theories in an introductory social science sequence. It worked so beautifully, word about the book spread across campus, and other students were begging to read it in their sections of the course. Bruce Novak, Division of Social Sciences, The University of Chicago

Reviews

Reviews

Author

Author Bio: Naomi Klein

Author Bio: Naomi Klein

Naomi Klein is an award-winning journalist, syndicated columnist, and author of the international bestsellers No Logo, The Shock Doctrine, and most recently This Changes Everything: Capitalism vs. the Climate. In 2017 she joined The Intercept as Senior Correspondent.

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Author Bio: Hank Phillippi Ryan

Author Bio: Hank Phillippi Ryan

Hank Phillippi Ryan, a former US Senate staffer and political campaign aide, is the investigative reporter for Boston’s NBC affiliate, and has won twenty-seven Emmys and almost a dozen Edward R. Murrow awards. A bestselling author of mystery novels, she has won the Agatha, Anthony, and Macavity Awards. Ryan is on the national board of directors of both Mystery Writers of America and Sisters in Crime.

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Details

Details

Available Formats : Digital Download
Runtime: 18.52
Audience: Adult
Language: English