The Long Tail by Chris Anderson audiobook

The Long Tail: Why the Future of Business is Selling Less of More

By Chris Anderson
Read by Christopher Nissley

Hyperion 9781401302375
7.98 Hours 1
Format : Digital Download (In Stock)
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    ISBN: 9781401385040

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The New York Times bestseller that introduced the business world to a future that’s already here—now in paperback with a new chapter about long tail marketing and a new epilogue. The Long Tail is the winner of the Gerald Loeb Award for Best Business Book of the Year. In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tail of that same curve.

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Summary

Summary

The New York Times bestseller that introduced the business world to a future that’s already here—now in paperback with a new chapter about long tail marketing and a new epilogue. The Long Tail is the winner of the Gerald Loeb Award for Best Business Book of the Year.

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tail of that same curve.

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Reviews

Author

Author Bio: Chris Anderson

Author Bio: Chris Anderson

Chris Anderson is the editor in chief of Wired, which he has led to multiple National Magazine Award nominations, as well as winning the prestigious top prize for General Excellence in 2005, 2007, and 2009. In 2009, the magazine was named Magazine of the Decade by the editors of AdWeek. He is the co-founder of 3D Robotics, a fast-growing manufacturer of aerial robots, and DIY Drones. He is the author of the New York Times bestseller The Long Tail and Free: The Future of a Radical Price. He lives in the San Francisco Bay Area.

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Details

Details

Available Formats : Digital Download
Runtime: 7.98
Audience: Adult
Language: English