How to Become a Marketing Superstar by Jeffrey J. Fox audiobook

How to Become a Marketing Superstar: Unexpected Rules that Ring the Cash Register

By Jeffrey J. Fox
Read by Jeffrey J. Fox  and Hyperion Assorted Authors

Hyperion 9780786868247
2.43 Hours 1
Format : Digital Download (In Stock)
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    ISBN: 9781401385316

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With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to “outfox the competition”—this time with advice on how to become a marketing genius. In his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox’s advice is delivered in snappy, to-the-point chapters that zero in on his creative—and often counterintuitive—advice and features unforgettable fundamentals: make a big splash instead of a lot of little ripples, always have a pipeline to the president, own a market, not a mill, and the long and short definitions of marketing. There are also provocative “instant marketing superstar” challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it’s more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.

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Summary

Summary

With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to “outfox the competition”—this time with advice on how to become a marketing genius. In his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation.

Fox’s advice is delivered in snappy, to-the-point chapters that zero in on his creative—and often counterintuitive—advice and features unforgettable fundamentals: make a big splash instead of a lot of little ripples, always have a pipeline to the president, own a market, not a mill, and the long and short definitions of marketing. There are also provocative “instant marketing superstar” challenges throughout the book, offering the reader a chance to solve real business problems.

In a time of corporate budget cuts, it’s more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.

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Author

Author Bio: Jeffrey J. Fox

Author Bio: Jeffrey J. Fox

Jeffrey J. Fox earned his MBA at Harvard Business School. He consults with top-notch organizations around the world. He is the founder of Fox & Co., in Avon, Connecticut, which is in the business of helping clients grow revenues and increase gross margins. He has written eleven internationally bestselling books, and regularly speaks to organizations and company sales forces.

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Details

Details

Available Formats : Digital Download
Category: Nonfiction/Business & Economics
Runtime: 2.43
Audience: Adult
Language: English