How the World Sees You by Sally Hogshead audiobook

How the World Sees You: Discover Your Highest Value Through the Science of Fascination

By Sally Hogshead
Read by Sally Hogshead and Erik Bergmann

HarperCollins, HarperAudio 9780062230690
12.34 Hours 1
Format : Digital Download (In Stock)
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    ISBN: 9780062332066

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    ISBN: 9781483004860

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Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

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Summary

Summary

Sally Hogshead believes the greatest value you can add is to become more of yourself.

Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award.

She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History.

The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

Editorial Reviews

Editorial Reviews

“This is a transformative work, a beautifully written book that will forever change the way you see the world. I loved it. Let me be really clear: you need to buy this book, devour it, absorb it, and then buy copies for your colleagues. A lot of copies.” Seth Godin, New York Times bestselling author, on Fascinate

Reviews

Reviews

Author

Author Bio: Sally Hogshead

Author Bio: Sally Hogshead

Sally Hogshead helps world-class businesses develop messages that influence and persuade consumers, partners, and employees. Clients past and present include Nike, MINI Cooper, Aflac, Cole Haan, Target, Coca-Cola, and Godiva. Starting out as one of the most award-winning advertising writers in the country, she opened her own ad agency by twenty-seven and is today a world-renowned brand consultant and speaker, leading keynotes for such companies as Starbucks and Microsoft. As a creative director, she develops fascinating ideas for both Fortune 500 companies and startups. Hogshead and her work have been featured in the New York Times and on the Today show, CBS, ABC, and MSNBC. The press has described her as “intrepid” and an “advertising mastermind,” while the reality television show Making It Big named her Advertising’s Icon.

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Details

Details

Available Formats : Digital Download, CD
Category: Nonfiction/Business & Economics
Runtime: 12.34
Audience: Adult
Language: English