Cavemen Can’t Market by Jonathan Peters audiobook

Cavemen Can’t Market: Attracting, Conversing, and Creating Loyal Customers with WOO Marketing

By Jonathan Peters, PhD
Produced by Made for Success
Read by Dale McConachie

Made for Success
4.66 Hours Unabridged
Format: Digital Download (In Stock)
  • $13.95
    or 1 Credit

    ISBN: 9781482915228

    $12.99 With Membership: Learn More
  • $24.95

    ISBN: 9781482914405

  • $19.95

    ISBN: 9781482914412

Caveman marketing tactics no longer work. It used to be that if we took out enough ads, bought enough impressions, and had a persuasive message, we could wear prospective customers down until they eventually bought. But we are no longer in charge—they are. That is why we must change our marketing concept from the “Caveman Way” to the “WOO Way.” A few marketers understand that the game has changed. Rather than hitting customers over the head with ad after ad, they go to potential customers where they are. Once there, they begin a relationship with them, in essence courting them. Cavemen Can’t Market uses the analogy of a suitor courting, or WOOing, an intended until she not only becomes a customer but moves through stages of commitments until she is loyal, to the point of making the suitor part of her identity. In the end, she will market for the suitor, sharing her newfound joy with her friends. Inside this analogy there are three stages of marketing: 1. Attraction 2. Conversation 3. Relationship Marketers must understand these stages, as well as the pitfalls within them, to be successful in the new marketing era. Those who don’t will be as obsolete as a caveman.

Learn More
Membership Details
  • Only $12.99/month gets you 1 Credit/month
  • Cancel anytime
  • Hate a book? Then we do too, and we'll exchange it.
See how it works in 15 seconds

Summary

Summary

Caveman marketing tactics no longer work. It used to be that if we took out enough ads, bought enough impressions, and had a persuasive message, we could wear prospective customers down until they eventually bought.

But we are no longer in charge—they are.

That is why we must change our marketing concept from the “Caveman Way” to the “WOO Way.” A few marketers understand that the game has changed. Rather than hitting customers over the head with ad after ad, they go to potential customers where they are. Once there, they begin a relationship with them, in essence courting them.

Cavemen Can’t Market uses the analogy of a suitor courting, or WOOing, an intended until she not only becomes a customer but moves through stages of commitments until she is loyal, to the point of making the suitor part of her identity. In the end, she will market for the suitor, sharing her newfound joy with her friends.

Inside this analogy there are three stages of marketing:

1. Attraction
2. Conversation
3. Relationship

Marketers must understand these stages, as well as the pitfalls within them, to be successful in the new marketing era. Those who don’t will be as obsolete as a caveman.

Reviews

Reviews

Details

Details

Available Formats : Digital Download, CD, MP3 CD
Category: Nonfiction/Business & Economics
Runtime: 4.66
Audience: Adult
Language: English