Cavemen Can’t Market by Jonathan Peters audiobook

Cavemen Can’t Market: Attracting, Conversing, and Creating Loyal Customers with WOO Marketing

By Jonathan Peters, PhD
Produced by Made for Success
Read by Dale McConachie

Made for Success
4.66 Hours Unabridged
Format: Digital Download (In Stock)
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Caveman marketing tactics no longer work. It used to bethat if we took out enough ads, bought enough impressions, and had a persuasivemessage, we could wear prospective customers down until they eventually bought. But we are no longer in charge—they are. That is why we must change our marketing concept from the“Caveman Way” to the “WOO Way.” A few marketers understand that the game haschanged. Rather than hitting customers over the head with ad after ad, they goto potential customers where they are. Once there, they begin a relationshipwith them, in essence courting them. Cavemen Can’tMarket uses the analogy of a suitor courting, or WOOing, an intended untilshe not only becomes a customer but moves through stages of commitments untilshe is loyal, to the point of making the suitor part of her identity. In theend, she will market for the suitor, sharing her newfound joy with her friends. Inside this analogy there are three stages of marketing: 1. Attraction 2. Conversation 3. Relationship Marketers must understand these stages, as well as thepitfalls within them, to be successful in the new marketing era. Those who don’twill be as obsolete as a caveman.

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Summary

Summary

Caveman marketing tactics no longer work. It used to bethat if we took out enough ads, bought enough impressions, and had a persuasivemessage, we could wear prospective customers down until they eventually bought.

But we are no longer in charge—they are.

That is why we must change our marketing concept from the“Caveman Way” to the “WOO Way.” A few marketers understand that the game haschanged. Rather than hitting customers over the head with ad after ad, they goto potential customers where they are. Once there, they begin a relationshipwith them, in essence courting them.

Cavemen Can’tMarket uses the analogy of a suitor courting, or WOOing, an intended untilshe not only becomes a customer but moves through stages of commitments untilshe is loyal, to the point of making the suitor part of her identity. In theend, she will market for the suitor, sharing her newfound joy with her friends.

Inside this analogy there are three stages of marketing:

1. Attraction
2. Conversation
3. Relationship

Marketers must understand these stages, as well as thepitfalls within them, to be successful in the new marketing era. Those who don’twill be as obsolete as a caveman.

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Reviews

Author

Author Bio: Jonathan Peters PhD

Author Bio: Jonathan Peters PhD

Jonathan Peters, PhD, is an international professional keynote speaker, trainer, author, and copywriter. His entertaining, energetic, edgy, and enlightening style not only makes learning fun and inspiring, but also memorable and applicable. He lives in Las Vegas.

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Details

Details

Available Formats : Digital Download, CD, MP3 CD
Category: Nonfiction/Business & Economics
Runtime: 4.66
Audience: Adult
Language: English