Customer Centricity by Peter Fader audiobook

Customer Centricity: Focus on the Right Customers for Strategic Advantage

By Peter Fader
Read by Patrick Lawlor

Gildan Media 9781469027609
2.60 Hours Unabridged
Format: Digital Download (In Stock)
  • Regular Price: $19.98

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    ISBN: 9781469027609

Not all customers arecreated equal. Despite what the tired old adage says, the customer is notalways right. Not all customers deserve your best efforts. In the world ofcustomer centricity, there are good customers—and then there is pretty mucheverybody else. Upending some of our most fundamental beliefs, renownedbehavioral data expert Peter Fader, co-director of The Wharton CustomerAnalytics Initiative, helps businesses radically rethink how they relate tocustomers. He provides insights to help you revamp your performance metrics,product development, customer relationship management, and organization inorder to make sure you focus directly on the needs of your most valuablecustomers and increase profits for the long term.

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Summary

Summary

Not all customers arecreated equal.

Despite what the tired old adage says, the customer is notalways right. Not all customers deserve your best efforts. In the world ofcustomer centricity, there are good customers—and then there is pretty mucheverybody else.

Upending some of our most fundamental beliefs, renownedbehavioral data expert Peter Fader, co-director of The Wharton CustomerAnalytics Initiative, helps businesses radically rethink how they relate tocustomers. He provides insights to help you revamp your performance metrics,product development, customer relationship management, and organization inorder to make sure you focus directly on the needs of your most valuablecustomers and increase profits for the long term.

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Author

Author Bio: Peter Fader

Author Bio: Peter Fader

Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. He is also the co-director of the Wharton Customer Analytics Initiative, an academic research center focused on fostering productive collaborations between data-driven firms and top academic researchers around the world. He has been quoted and featured in the New York Times, the Wall Street Journal, the Economist, the Washington Post, and on NPR, among other media.

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Details

Details

Available Formats : Digital Download
Runtime: 2.60
Audience: Adult
Language: English