Design Like Apple by John Edson audiobook

Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences

By John Edson
Read by John Edson and Erik Synnestvedt

Gildan Media 9781469001296
4.62 Hours Unabridged
Format: Digital Download (In Stock)
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Implement the same principles that shaped Apple’s approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail—from the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple’s unique approach to product creation, manufacturing, delivery, and customer experience. • Offers behind-the-scenes stories from current and recent Apple insiders • Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results • Delivers how-to lessons across design, marketing, and business strategy Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.

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Summary

Summary

Implement the same principles that shaped Apple’s approach to design

Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail—from the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.

Design Like Apple uncovers the lessons from Apple’s unique approach to product creation, manufacturing, delivery, and customer experience.

• Offers behind-the-scenes stories from current and recent Apple insiders
• Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results
• Delivers how-to lessons across design, marketing, and business strategy

Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.

Reviews

Reviews

Author

Author Bio: John Edson

Author Bio: John Edson

John Edson is President of LUNAR, a leading global design firm whose clients have included Apple, HP, Cisco, Motorola, Philips, and dozens of startups. He is a guest blogger for Fast Company and a lecturer on design at Stanford University. Together with its clients’ teams, LUNAR designed the first Apple laptop, the PowerBook 100, the Oral-B CrossAction toothbrush, and the HP TouchSmart computer among a portfolio of other award-winning and market-defining products.

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Details

Details

Available Formats : Digital Download
Runtime: 4.62
Audience: Adult
Language: English