Eating the Big Fish by Adam Morgan audiobook

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

By Adam Morgan
Read by A. T. Chandler

Gildan Media
12.05 Hours 1
Format : Digital Download (In Stock)
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    ISBN: 9781663708458

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Eating the Big Fish remains the only and definitive study on how challenger brands succeed in business. It has sold close to 50,000 copies and become enormously influential in the marketplace. This new edition will explore new brands, new challengers, new media, and changes to the environment since the original edition released in 1999.

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Summary

Summary

Eating the Big Fish remains the only and definitive study on how challenger brands succeed in business. It has sold close to 50,000 copies and become enormously influential in the marketplace. This new edition will explore new brands, new challengers, new media, and changes to the environment since the original edition released in 1999.

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Reviews

Author

Author Bio: Adam Morgan

Author Bio: Adam Morgan

Titles by Author

Details

Details

Available Formats : Digital Download, CD, MP3 CD
Category: Nonfiction/Business & Economics
Runtime: 12.05
Audience: Adult
Language: English