Email Marketing Is Not Dead

Summary

Email Mail marketing is not dead. Despite the whining of some marketers. Mostly the ones who concentrate on Social media. And view that as the be all/end all of mondern marketing.

In their enthusiasm for social, these marketers forget that nothing creates trust and rapport like email marketing does. And without trust and rapport - there are no sales.

But, sadly, like many forms of mass communication, email marketing has gone from being a novelty, to an overused and abused marketing tool in many instances.

So much so - that many people will instantly delete a mail from someone they're not familiar with. Generally a good practice, But could be a disaster if it's a notification you've just won the lottery.

Here, as In his previous books, Marketing legend Zane Colton shares his in the trenches experience,techniques and tips to ensure you understand why email marketing is not dead.