Fast Company: A Memoir of Life, Love, and Motorcycles in Italy

By David M. Gross
Read by Grover Gardner

9.97 Hours 01/01/2006 unabridged
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David Gross is working as a corporate lawyer in New York when a friend calls to invite him to move to Bologna to help turn around a legendary Italian motorcycle company, known for its dominance on the track and its inability to turn a profit. Off he heads to the fabled home of marbled meats, radical leftist politics, and bespoke shoes, diving into his new life as the “corporate image consultant” to gearheads while learning to navigate the giddy mores of Bolognese society. There he stokes the business with sexy ad campaigns starring factory workers wearing Versace. Above all, he falls in love with motorcycles, seduced by speed, and realizes that becoming a better rider means tapping into dormant parts of his self that, as it turns out, were just waiting to be unleashed. And when he picks up a handsome, young—and closeted—skinhead, things really get interesting.

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Summary

Summary

David Gross is working as a corporate lawyer in New York when a friend calls to invite him to move to Bologna to help turn around a legendary Italian motorcycle company, known for its dominance on the track and its inability to turn a profit. Off he heads to the fabled home of marbled meats, radical leftist politics, and bespoke shoes, diving into his new life as the “corporate image consultant” to gearheads while learning to navigate the giddy mores of Bolognese society. There he stokes the business with sexy ad campaigns starring factory workers wearing Versace. Above all, he falls in love with motorcycles, seduced by speed, and realizes that becoming a better rider means tapping into dormant parts of his self that, as it turns out, were just waiting to be unleashed. And when he picks up a handsome, young—and closeted—skinhead, things really get interesting.

Editorial Reviews

Editorial Reviews

“[Gross’] sharp, wry memoir meshes well with a close-up picture of a small corner in the global economy.” Oregonian
“[Gross’] book is filled with insight on the city and corporate color, especially the chapters devoted to his coworkers, who include the World War II–obsessed company historian and the volatile, eccentric chief of design…In examining Italian corporate and social culture, Gross…has done a solid job.” Publishers Weekly
“Assorted Italians, transplanted Brits, and apartment roommates make for lively characters…Gardner’s pronunciations are spot-on, giving listeners the feeling they’re gaining an Italian lesson as well as a slice of culture. Gardner’s expressive intonation and passionate voices make the journey amusing.” AudioFile
“Talk about culture shock: Gross had no idea…that he would have to learn a whole new set of social rules and a whole new way of living…The book is also something of a comedy of manners, as Gross, the typical American, fumbles his way through the considerably more laid-back Italian society. Lots of fun.” Booklist

Reviews

Reviews

Author

Author Bio: David M. Gross

David Gross attended Brown University and Harvard Law School. He has written on finance for the New York Times, Time, and Newsday, among other publications. He lives in Bologna, Italy. Fast Company is his first book.

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Details

Details

Available Formats : Digital Download, Digital Rental, CD, MP3 CD
Category: Nonfiction/Biography & Autobiography
Runtime: 9.97
Audience: Adult
Language: English