Focus by Heidi Grant Halvorson audiobook

Focus: Use Different Ways of Seeing the World for Success and Influence

By Heidi Grant Halvorson and E. Tory Higgins
Read by Karen Saltus

Ascent Audio 9781469024448
7.34 Hours 1
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We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid missed opportunities. If you are prevention-focused, you want to minimize losses and keep things working. And as Tory Higgins has found in his groundbreaking research, if you understand how people focus, you have the power to motivate yourself and everyone around you. Showing how promotion/prevention focus applies across a wide range of situations from selling products to managing employees to raising children to getting a second date, Halvorson and Higgins show us how to identify focus, how to change focus, and how to use focus exactly the right way to get results. Short, punchy, and prescriptive, Focus will help you see not just what’s going on around you— but what’s underneath.

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Summary

Summary

We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid missed opportunities. If you are prevention-focused, you want to minimize losses and keep things working. And as Tory Higgins has found in his groundbreaking research, if you understand how people focus, you have the power to motivate yourself and everyone around you. Showing how promotion/prevention focus applies across a wide range of situations from selling products to managing employees to raising children to getting a second date, Halvorson and Higgins show us how to identify focus, how to change focus, and how to use focus exactly the right way to get results. Short, punchy, and prescriptive, Focus will help you see not just what’s going on around you— but what’s underneath.

Editorial Reviews

Editorial Reviews

“Insightful, thought-provoking, and highly practical, Focus is an invaluable resource for anyone who wants more deeply to understand how to motivate others.” Gretchen Rubin, author of The Happiness Project

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Reviews

Author

Author Bio: Heidi Grant Halvorson PhD

Author Bio: Heidi Grant Halvorson PhD

Heidi Grant Halvorson, PhD, is a social psychologist, educational consultant, and the recipient of several grants from the National Science Foundation. She is also an expert blogger for Psychology Today and Fast Company. She lives in Easton, Pennsylvania, and New York City with her husband and two children.

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Author Bio: E. Tory Higgins

Author Bio: E. Tory Higgins

E. Tory Higgins, PhD, is the Stanley Schachter Professor of Psychology at Columbia University and professor of management at the Columbia Business School, where he also serves as director of the Motivation Science Center.

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Details

Details

Available Formats : Digital Download, CD, MP3 CD
Runtime: 7.34
Audience: Adult
Language: English