Consumer Behavior
Search:
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Easy Money
Ben McKenzie
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Summary: Freakonomics
Brooks Bryant
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Summary: Range
Brooks Bryant
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Buyer Beware
Mark William
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The Science of Selling by David Hoffeld
American Classics
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Shopping
PBS NewsHour
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Summary, Analysis & Review of George Akerlof's and Robert Shiller's Phishing for Phools by Instaread
Instaread
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Summary, Analysis & Review of Jonah Berger's Contagious by Instaread
Instaread
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Your phone is trying to control your life
PBS NewsHour
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Customer Care Chronicles: Navigating Difficult Interactions with Ease
David Thompson
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Psyche-Marketing
Juan Carlos Chavez
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Crack the Code: Winning Over Doubtful Customers
Cyrus Larkwood