Go Long: Why Long-Term Thinking is Your Best Short-Term Strategy
By Dennis Carey , Brian Dumaine , Michael Useem , and Rodney Zemmel
Read by Daniel May
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1 Format: Digital Download
In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind-the-scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition. ● Why did CEO Larry Merlo allow CVS to take a 2 billion dollar hit—on purpose? ● How did CEO Alan Mulally maneuver Ford's 48 billion dollar turnaround? ● How did director Maggie Wilderotter and her fellow board members engage top management to embark on an unusual exercise to help Hewlett Packard Enterprise build a long-term strategy? ● Why did CEO Paul Polman's turn back to Unilever's original mission of leading with a purpose to fuel profits? ● How did CEO Ivan Seidenberg convince his investors and board to allow him to make a 150 billion dollar bet? ● How did CEO George Buckley find a way to address investor calls for 3M to spend less on research and development while still finding a way to innovate? These leaders argue that a short-term mindset might satisfy investors for this quarter or next, but there's a heavy price to be paid. Instead, they argue, long-term thinking is your best short-term strategy.
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Summary
Summary
In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind-the-scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition.● Why did CEO Larry Merlo allow CVS to take a 2 billion dollar hit—on purpose?
● How did CEO Alan Mulally maneuver Ford's 48 billion dollar turnaround?
● How did director Maggie Wilderotter and her fellow board members engage top management to embark on an unusual exercise to help Hewlett Packard Enterprise build a long-term strategy?
● Why did CEO Paul Polman's turn back to Unilever's original mission of leading with a purpose to fuel profits?
● How did CEO Ivan Seidenberg convince his investors and board to allow him to make a 150 billion dollar bet?
● How did CEO George Buckley find a way to address investor calls for 3M to spend less on research and development while still finding a way to innovate?
These leaders argue that a short-term mindset might satisfy investors for this quarter or next, but there's a heavy price to be paid. Instead, they argue, long-term thinking is your best short-term strategy.
Author
Author Bio: Michael Useem
Michael Useem is the William and Jacalyn Egan Professor of Management and director of the Center for Leadership and Change Management at the Wharton School. He holds a PhD from Harvard, and his research has focused on leadership, decision making, governance, and corporate change. He has presented leadership development programs in India, China, and elsewhere, and with Harbir Singh and Jitendra Singh has offered an annual program on corporate governance in Mumbai.
Author Bio: Dennis Carey
Titles by Author
Author Bio: Brian Dumaine
Titles by Author
Author Bio: Rodney Zemmel
Titles by Author
Details
Details
| Available Formats : | Digital Download |
| Category: | Nonfiction/Business & Economics |
| Runtime: | 3.68 |
| Audience: | Adult |
| Language: | English |
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