Green Giants by E. Freya Williams audiobook

Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses

By E. Freya Williams
Read by Kelly Bourquin

Gildan Media, Gildan Audio 9780814436134
7.10 Hours Unabridged
Format: Digital Download (In Stock)
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What do Brazil’s top beauty brand, America’s second-fastest-growing restaurant chain, and the world’s third-bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability—and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustainability to spur the development of radically better products and services; a higher purpose that ignites the company—when the mission leads, profits follow; and mainstream appeal with positioning and packaging stripped of the crunchy clichés that alienate the average customer. This new breed of billion-dollar businesses proves it’s possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multinationals, these companies collectively represent over sixty billion dollars in revenue. What’s more—many command wider profit margins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow.

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Summary

Summary

What do Brazil’s top beauty brand, America’s second-fastest-growing restaurant chain, and the world’s third-bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive.

Green Giants examines nine companies that are merging social responsibility with wild profitability—and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustainability to spur the development of radically better products and services; a higher purpose that ignites the company—when the mission leads, profits follow; and mainstream appeal with positioning and packaging stripped of the crunchy clichés that alienate the average customer.

This new breed of billion-dollar businesses proves it’s possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multinationals, these companies collectively represent over sixty billion dollars in revenue. What’s more—many command wider profit margins and are growing faster than their conventional counterparts.

Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow.

Editorial Reviews

Editorial Reviews

“A fascinating account, well-written, thoughtful, and loaded with rich anecdotes.” Globe and Mail (Toronto)
“Making sustainability relevant to the mainstream…A very readable work on a subject that often receives a dull treatment.” The Irish Times (Dublin)
“A densely referenced and immersive endorsement for the durability and humanitarianism of business ventures retrofitted for sustainability.” Kirkus Reviews

Reviews

Reviews

Author

Author Bio: E. Freya Williams

Author Bio: E. Freya Williams

E. Freya Williams has a mission to help move sustainable business, behaviors, and brands into the mainstream. A communications and business strategist, she has advised organizations including Coca-Cola, Unilever, the United Nations, and many others on how to incorporate sustainability, responsibility, and social good into their brands. Williams has experience building her own sustainable business as cofounder of OgilvyEarth, the sustainability and CSR communications practice within the global agency network Ogilvy & Mather. She is currently North American CEO of Futerra, a sustainability communications and consulting firm. A native Briton, Williams has lived in the United States since 2000. She and her husband and two children divide their time between New York and Pennsylvania’s Delaware Valley.

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Details

Details

Available Formats : Digital Download, CD, MP3 CD
Category: Nonfiction/Business & Economics
Runtime: 7.10
Audience: Adult
Language: English