Guerrilla P.R. by Michael Levine audiobook

Guerrilla P.R.: How You Can Wage an Effective Publicity Campaign...without Going Broke

By Michael Levine
Foreword by Melvin Belli
Read by Christopher Hurt

Blackstone Publishing
8.73 Hours 1
Format : Digital Download (In Stock)
  • $39.95
    or 1 Credit

    ISBN: 9781455170739

    $12.99 With Membership: Learn More
  • $7.95

    ISBN: 9781482110692

  • $29.95

    ISBN: 9781470887803

    In Stock ● Ships in 1-2 days

  • $29.95

    ISBN: 9780786180622

    In Stock ● Ships in 1-2 days

Every Fortune 500 corporation, movie star, and scandal queen can attest to the fact that a good publicist is essential to building success and maintaining public support. If you are a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, here are the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. Using case histories and tips from his own experiences, Levine shows you how to think like a publicist and map out a strategy for success.

Learn More
Membership Details
  • Only $12.99/month gets you 1 Credit/month
  • Cancel anytime
  • Hate a book? Then we do too, and we'll exchange it.
See how it works in 15 seconds

Summary

Summary

Every Fortune 500 corporation, movie star, and scandal queen can attest to the fact that a good publicist is essential to building success and maintaining public support. If you are a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, here are the resources necessary to mount your own campaign and get the media exposure you need.

In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. Using case histories and tips from his own experiences, Levine shows you how to think like a publicist and map out a strategy for success.

Editorial Reviews

Editorial Reviews

“Levine is a master at explaining what works and why. The author’s personable tone makes this audio entertaining, and the large amount of advice here is specific and well supported with vivid examples. Businesses that depend on PR will benefit from…this timely lesson.” AudioFile
“In an entertaining yet intriguing manner, Levine puts forth a cogent, concise work that is spattered with snappy ‘true-life’ examples of traditional and nontraditional public relations activities…The audience for this work would certainly include the novice, but more savvy PR practitioners could, at the very least, gain insight into a witty, bright expert’s mind.” Library Journal
“Entertaining and droll…Topics such as handling the media, pitching a story idea, holding press conferences and other special events, and correcting mistakes are covered in down-to-the-last-period detail.” Booklist

Reviews

Reviews

Author

Author Bio: Michael Levine

Author Bio: Michael Levine

Michael Levine, founder of one of the country’s most prominent entertainment public relations firms, has been called “one of Hollywood’s brightest and most respected executives” by USA Today. He is the author of numerous books, including Guerrilla PR, the world’s most widely used introduction to public relations. His essays have been featured in the New York Times, Reader’s Digest, Hollywood Reporter, and USA Today. He hosts Inside Out with Michael Levine on KRLA, and he is the founder and owner of Levine Communications, based in Los Angeles.

Titles by Author

See All

Details

Details

Available Formats : Digital Download, Digital Rental, CD, MP3 CD
Category: Nonfiction/Business & Economics
Runtime: 8.73
Audience: Adult
Language: English